Sony Pixel Power calrec Sony

Live From Daytona 500: SMT Enhances Analytics With Aerial Optical Pointers, Refreshed Videoboard Data for NASCAR

17/02/2023

Live From Daytona 500: SMT Enhances Analytics With Aerial Optical Pointers, Refreshed Videoboard Data for NASCAR Virtual GhostCar is being deployed by teams in the NASCAR Craftsmen Truck Series By Kristian Hern ndez, Senior Editor

Friday, February 17, 2023 - 2:11 pm

Print This Story | Subscribe

Story Highlights

Already supplying an absurd amount of real-time data and information, up-to-the-second tracking and telemetry, team analytics, and more, SMT has found a way to augment its broadcast- and team-specific responsibilities for the Daytona 500 and beyond. On Sunday, onsite technicians and remote staffers will be handling three additions to the SMT technology: enhanced optical pointers that allow Fox Sports' aerial cameras to access SMT's tracking capabilities, development of the virtual GhostCar for internal team use within the NASCAR Craftsmen Truck Series, and newly designed videoboard material for the entire 2023 NASCAR season.

Broadcast analytics will be used heavily throughout the weekend, says Paulus Weemaes, senior director, motorsports, SMT. Team analytics will continue to be used by each and every team, and we're excited that the NASCAR Craftsmen Truck Series will be able to use them as well.

To facilitate SMT tracking, the vector will be installed on a car's roof.

Tracking From Above: Graphics Take to the Sky in Drones, Other Aerials For this year's Daytona 500, SMT's enhancements include the company's optical-tracking technology. For last year's edition, artificial intelligence was used to create in-car pointers for camera angles on front and rear bumpers, and those pointers are taking an extra step toward being deployed on all broadcast cameras. Aerial cameras - live drones from Beverly Hills Aerials, the Goodyear Blimp, and others - can showcase driver identifications in real time.

This innovation will enable at-home viewers of NASCAR to watch all drivers on the field at all times at any part of the track. And SMT sees its potential for motorsports besides NASCAR.

SRX loves using a live drone, says Weemaes. The coolest part about this process was developing it and going back and forth with them about how they'd want to eventually use it.

At Dayton 500, SMT will be operating from a full mobile unit in the broadcast compound.

Team Analytics: NASCAR Craftsmen Truck Series Gets Virtual GhostCar Info Along with real-time tracking, crews are relying on SMT's team analytics to shave a few seconds off practice laps and other important areas of expertise prior to Sunday's big race. During every Daytona 500 weekend, team analytics include detailed information about the car's performance, but this area of SMT's task features Virtual GhostCar. Consisting of graphical overlays of numerous cars to compare qualifying pace and other intricate measurements, the augmented-reality rendering of the track is available to every team in the NASCAR Cup Series and NASCAR Xfinity Series. Those broadcasts also will spotlight the product.

One new wrinkle is its application to the NASCAR Craftsmen Truck Series. Previously, this lower division of NASCAR's pyramid wasn't able to access the coveted information. After discussions with executives within the NASCAR branch, Weemaes and his crew, including Associate Producer Nate Karamanski and Digital Product Manager AJ Mead, were tasked with adapting the solution to serve the trucks.

SMT's AJ Mead works with the Virtual GhostCar system.

Applying GhostCar to Cup and Xfinity Series cars, which look almost identical, was relatively easy. Reconstructing the aesthetic to include a different-looking vehicle was a challenge. As with last year's remodeling of NASCAR's Next Gen car model, the team was able to base the new model on NASCAR's CAD (computer-aided design) files of the trucks. At previous races, Virtual GhostCars and analytics were approved for use during broadcasts only of the Cup and Xfinity Series, but, this year, live broadcasts of the Truck Series will receive the same treatment for fans to see at home. Luckily, SMT had this idea in mind in the past.

Since we've been testing it for a few years., says Weemaes, we gave [the truck GhostCar] race data from the last three seasons. It seems to be a small thing, but, for all the parties involved, it has been nice to expand [this feature].

The NASCAR Craftsmen Truck Series edition of the Virtual GhostCar

Videoboard Rebrand: SMT Powers NASCAR's New In-Venue Data, Graphics Package Besides broadcast- and team-based functions, SMT is once again in charge of supplying NASCAR Productions with real-time statistics for the videoboard presentation. Working closely with NASCAR Productions VP, Operations and Technical Production, Steve Stum, SMT Coordinating Producer Nick Rider was asked to create a new look for NASCAR's in-venue graphics. SMT's Creative Studio developed the concept, design and animation system alongside Rider for the in-venue graphics display. Throughout the offseason, SMT put these graphics together from scratch, and, after constant feedback from NASCAR on SMT's design, the crew transformed not only the way data is presented to fans at Daytona International Speedway but also the overall graphics template.

On the statistical side, SMT ingests its own timing and scoring feeds and disseminates the info in various ways: fans in the stands will see pertinent information like lap and time splits, personnel in the broadcast compound will receive it in a dedicated scoring prompter, and on-air talent in the pits will get a comprehensive setup with scoring combined with a program feed.

NASCAR's in-venue data and graphics on the videoboard during the Bluegreen Vacations Duels at Daytona on Thursday night

For this workflow, Rider is working with the only onsite graphics operator.
LINK: https://www.sportsvideo.org/2023/02/17/live-from-daytona-500-smt-enhan...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...

11/02/2026

NUGEN Audio Plug Ins Help Nick Fry Navigate the Demands o...

As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...

11/02/2026

iSpot Introduces Agentic AI Platform iSpot SAGE

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

MLB.TV Launches on ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Graduate Spotlight: Gabrielle Rodriguez

Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home. Februar...

11/02/2026

Sky brings together Netflix, Disney+, HBO Max and Hayu into one single subscription, exclusively on Sky

Wednesday 11 February 2026 Sky brings together Netflix, Disney , HBO Max and Ha...

11/02/2026

Netflix Confirms Production of Love O'Clock' From the Writers of Business Proposal' and True Beauty' Director

Back to All News Netflix Confirms Production of Love O'Clock' From the...

11/02/2026

Investing in Belgian Stories: A Commitment to Culture and Choice

Back to All News Investing in Belgian Stories: A Commitment to Culture and Choice From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...

11/02/2026

Lisbon 2026

At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference. An early flight gave us plenty of time to start exploring s...

11/02/2026

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Partnership with Horizon Teleports

ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...