
LOS GATOS, California, 21st Aug 2013 Netflix, Inc. (NASDAQ: NFLX), the world's leading internet television network, today introduced My List , a new feature that gives Netflix members everywhere an easy way to save TV programmes and films to watch whenever they want.
Starting today, Netflix members can create their own row on Netflix by adding titles they'd like to watch to My List. All TV programmes and films added to My List will be displayed in a new, personal row on all the devices used to watch Netflix.
My List is another example of our ongoing effort to improve the Netflix experience, said Netflix Chief Product Officer Neil Hunt. With My List, our members now have an easy way to remember TV programmes and films they discovered on Netflix to watch later."
To add titles to My List, simply click Add To My List when viewing the details of a title on Netflix. After adding several titles, the unique Netflix recommendation technology will present those titles a member is most likely to want to watch up front.
Additional data makes My List more informative, initially on the website only but soon across devices. Annotations will highlight if new seasons are available for a TV series and a callout will appear if a title will soon no longer be available because streaming rights are set to expire.
Introduction of My List follows the launch of Profiles , another Netflix enhancement that provides multiple people in a household with an individual, personalised Netflix experience. Each profile will now also have its own My List.
My List is included at no extra cost in the Netflix subscription price. Rollout of My List starts today and all Netflix members worldwide will be able to enjoy it within the next two weeks.
About Netflix
Netflix is the worlds leading internet television network with more than 37 million members in 40 countries enjoying more than one billion hours of TV programmes and films per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without adverts or commitments. Learn more about how Netflix (NASDAQ: NFLX) is pioneering internet television at www.netflix.com or follow Netflix on Facebook and Twitter.
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