Vizrt Takes Media Production and t Management to the Cloud

New cloud-based service combines Vizrt and Aspera technologies, and IBM SoftLayer to provide flexible, cost-effective, on-demand workflow and media storage

Vizrt, a leading provider of content production systems for the digital media industry, today announced new, on-demand media processing, management, and storage services in the cloud. The solution will be shown with demonstrations of Viz One, Vizrt's Media Asset Management (MAM) system, on the Vizrt booth (SL2419) at NAB 2014.

The new solution combines Viz One and Aspera FASP high-speed transfer, running on IBM SoftLayer, a high-performance, scalable cloud infrastructure, creating a new offering to help broadcasters produce and manage assets throughout their content lifecycle, entirely in the cloud. IBM softlayer will display their solution on their booth (N1520) during NAB 2014.

The new solution provides on-demand access to Vizrt's powerful media processing and management capabilities. This will allow businesses to decrease up front capital expenses in traditionally costly areas such as storage and archiving. The integration of Aspera enables secure, maximum speed transfers of full resolution media to and from the cloud, while SoftLayer's low latency platform provides low entry costs and scalability to meet future demand.

File management in the cloudThe cloud-based media repository is accessible from any location, providing journalists, access to their content in real time. Using Studio, Viz One's web-based interface, with the Aspera Connect browser plug-in, users upload, preview, and download content quickly and securely. Files are automatically transcoded in the cloud, ensuring the native house format can be moved smoothly from the cloud to on-premise production systems. Simple organization of media can be performed using collections such as folders, packages, programs, and series.

Long-term archiving in the cloudDigital archiving in the cloud presents significant benefits to broadcasters. Cloud archiving eliminates the complexities of managing a tape library, both from a system administration perspective and for long-term considerations. The archive is not limited by available floor space as is the case with an on-premise data center. The cloud archive also serves as an extension to an existing on-premise archive, moving less frequently used material into the long-term cloud archive.

Broadcasters require fast access to their content when breaking news happens, said Petter Ole Jakobsen, Vizrt's CTO. By providing MAM in the cloud and as a SaaS, we give broadcasters a managed solution that scales to their needs, allowing them to focus on telling compelling stories instead of trying to find material and managing complex infrastructure.

This is a continuation of our strategy to deliver the best total package around our MAM platform, continued Jacoksen. Our experience shows that the Viz One, tightly combined with the IBM SoftLayer flexible cloud, offers competitive performance and pricing compared to traditional deployment models. said Jakobsen.

About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrts products are used by the worlds leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems. Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com.

Press Contacts

Martin Burkhalter President & CEO +41 22 365 75 01 mbu@vizrt.com

Ingrid Agas ster Executive VP of Products and Marketing +47 9953 3791 iag@vizrt.com

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Vizrt and its affiliates. These statements are based on the current expectations or beliefs of Vizrts management and are subject to a number of risks and uncertainties that could cause actual results or performance of the Company to differ materially from those contemplated in such forward-looking statements. These risks and uncertainties relate to changes in technology and market requirements, the company s concentration on one industry, decline in demand for the company s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Vizrt undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

LINK:	http://www.vizrt.com/news/newsgrid/40760/Vizrt_Takes_Media_Production_...
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