HP Announces New Digital Signage Players to Help Retailers Engage Customers

HP Announces New Digital Signage Players to Help Retailers Engage CustomersLatest HP MP4 and HP MP6 players let retailers share timely information, offer interactive and compelling in-store experiences

PALO ALTO, Calif. HP has announced two new affordable media players that can be coupled with the company's digital signage displays to help retail and hospitality businesses bring stunning, informative, interactive digital experiences to clientele.

The new HP MP6 Digital Signage Player can be deployed by retailers to meet the most demanding dynamic content requirements. Using the latest Intel dual core processor and high-definition (HD) graphics, the HP MP6 can power digital mall or hotel directories. It also can engage the shopper in an interactive brand experience when paired with a touch-enabled screen.

The new HP MP4 Digital Signage Player is HP's thinnest player, ideal for common signage implementations in retail or hospitality settings. The HP MP4 can display visually appealing brand-related content through static images or full-screen videos to improve the store experience. The HP MP4 features a 64-bit AMD processor with Radeon HD 6320 graphics, creating compelling promotional merchandising environments.

Retailers want to incorporate innovative technologies to inform, engage and attract customers to their stores but many still struggle with the complexity or cost, said Ray Carlin, vice president and general manager, Retail Solutions, HP. HP's new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage.

The Omnichannel experiencetoday

Retailers are using HP signage to appeal to new generations of online shoppers who enjoy browsing items or otherwise interacting with a store's brand. Retailers can enable a seamless and engaging omnichannel environment by aligning the experience a customer has online with the one in the physical store. This might include a digital screen in the store that allows shoppers to access a wish list they created online.

Both the HP MP4 and HP MP6 players feature a streamlined Windows Embedded operating system, have high reliability and can be mounted on the back of a digital screen to maximize space.

Additional information is available at www.HP.com/go/digitalsignage.

Pricing and availability

The HP MP4 and MP6 players will be available in North America and Latin America (except Brazil) later this month. Pricing information is available from HP resellers.

Intel is a trademark of Intel Corporation in the U.S. and other countries. AMD is a trademark of Advanced Micro Devices, Inc. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, includingbut not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HPs intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1376285...
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