Australia s MediaHub Uses Morpheus and ICE Wiin Flexible, Efficient Digital Playout Operations

27th June 2013 Australia's MediaHub Uses Morpheus and ICE Within Flexible, Efficient Digital Playout Operations READING, U.K. June 27, 2013 Snell today announced that MediaHub Australia, a digital playout facility established by the Australian Broadcasting Corporation (ABC) TV and the WIN Television Network (WIN TV), is using Snell automation to help deliver its clients television channels lineups of as few as three to as many as 90 channels to viewers in metropolitan and regional Australia.

At MediaHubs ingest, master control, and presentation playout operations in Ingleburn, the Snell Morpheus automation system serves as an efficient and flexible solution for handling high volumes of channels, constantly changing playout schedules, and the challenges of live event playout. While the facility incorporated Morpheus when it was built in 2010, MediaHub has since introduced the Snell ICE channel-in-a-box platform to enable the rapid launch of very efficient additional channels.

The Broadcast Centre at Ingleburn was built to address the shift of broadcast media management from traditional tape-based formats to file-based digital media. Within this facility, MediaHub Australia was conceived to address clients growing needs to deliver content to multiple platforms cost-effectively. MediaHub was designed for the playout of 300 channels a combination of main and sub-channels delivered across an array of different regions and markets.

Snells scalable multi-channel, multi-screen Morpheus playout automation solution streamlines program playout at MediaHub while enabling operators to manage multiple live content streams and variations in regional specific content. Also highly scalable, the ICE platform unites a video server, graphics, switchers, channel branding, captioning, and subtitling in a convenient power- and space-saving 3-RU package, all managed by Morpheus automation. With this solution, MediaHub can quickly and cost-effectively add fully redundant services for its customers.

MediaHub uses the commercial "hot list" feature within Morpheus to assure smooth handling of live events including popular sports coverage. With a single button press, operators can manipulate commercial inventory at a moments notice. In addition to enabling accurate playlist editing, this feature helps MediaHub to make on-the-fly changes to commercials or an entire ad break in one or as many as 30 regions. With ICE integrated into this solution, users realize extremely fast cue times in accommodating last-second changes.

Information about Snell and the companys full product line is available online at www.snellgroup.com.

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About MediaHub:

MediaHub Australia is an autonomous joint venture company established by the Australian Broadcasting Corporation (ABC) and the WIN Television Network (WIN TV). MediaHub Australia is a large scale multi-client digital media, play-out, and distribution facility, currently delivering over 171 channels to the Australian metropolitan and regional markets. MediaHub embraces the future of broadcasting, including delivery for IPTV, mobile content, and other handheld devices. We afford our clients the opportunity to deliver cost-effective services to their audiences. MediaHub offers our clients a centralized digital media handling facility, including presentation and master control (MCR) functions, where content is received, prepared, and distributed as required. This includes content from external sources such as studios, outside broadcasts, international feeds, or production environments. More information is available at http://www.mediahubaustralia.com.au.

About Snell:

Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions for creating, managing, and streamlining the distribution of content for todays multi-screen world. Specializing in TV Everywhere and Live TV applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to 4K UHDTV, file-based, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at www.snellgroup.com.

All trademarks mentioned herein are acknowledged as property of their respective owners.

ENDS

LINK:	http://www.snellgroup.com/news-and-events/press-releases/2377/australi...
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