Volvo Cars' new, fully electric EX90 is making its way from the automaker's assembly line in Charleston, South Carolina, to dealerships around the U.S.
To ensure its customers benefit from future improvements and advanced safety features and capabilities, the Volvo EX90 is built on the NVIDIA DRIVE Orin system-on-a-chip (SoC), capable of more than 250 trillion operations per second (TOPS).
Running NVIDIA DriveOS, the system delivers high-performance processing with automotive-grade functional safety in a package that's literally the size of a postage stamp. This core compute architecture handles all vehicle functions, ranging from enabling safety and driving assistance features to supporting the development of autonomous driving capabilities - all while delivering a safe and comfortable user experience.
The state-of-the-art SUV is an intelligent mobile device on wheels, equipped with the automaker's most advanced sensor suite to date, including radar, lidar, cameras, ultrasonic sensors and more. NVIDIA DRIVE Orin enables real-time, redundant and advanced 360-degree surround-sensor data processing, supporting Volvo Cars' unwavering commitment to safety.
DRIVE Thor Computer Running DriveOS, Powering the Next Generation of Volvo Cars Setting its sights on the future, Volvo Cars also announced plans to migrate to the next-generation NVIDIA DRIVE Thor computer running DriveOS for its future fleet of cars.
Before the end of the decade, Volvo Cars will move to NVIDIA DRIVE Thor, which boasts 1,000 TOPS - quadrupling the processing power of a single DRIVE Orin SoC, while improving energy efficiency sevenfold.
The next-generation DRIVE Thor autonomous vehicle processor incorporates the latest NVIDIA Blackwell GPU architecture, helping unlock a new realm of possibilities and capabilities both in and around the car. This advanced platform will facilitate the deployment of safe advanced driver-assistance system (ADAS) and self-driving features - and pave the way for a new era of in-vehicle experiences powered by generative AI.
Highlighting Volvo Cars' leap to NVIDIA's next-generation processor, Volvo Cars CEO Jim Rowan noted, With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences - and increase our margins.
Zenseact Strategic Investment in NVIDIA DGX Computers in the Cloud Volvo Cars and its software subsidiary, Zenseact, are also investing in NVIDIA DGX systems for AI model training in the cloud, helping ensure that future fleets are equipped with the most advanced and well-tested AI-powered safety features.
Managing the massive amount of data needed to safely train the next generation of AI-enabled vehicles demands data-center-level compute and infrastructure.
NVIDIA DGX systems provide the computational performance essential for training AI models with unprecedented efficiency. Transportation companies use them to speed autonomous technology development in a cost-effective, enterprise-ready and easy-to-deploy way.
Volvo Cars and Zenseact's AI training hub, based in the Nordics, will use the systems to help catalyze multiple facets of ADAS and autonomous driving software development. A key benefit is the optimization of the data annotation process - a traditionally time-consuming task involving the identification and labeling of objects for classification and recognition.
The cluster of DGX systems will also enable processing of the required data for safety assurance, delivering twice the performance and potentially halving time to market.
The NVIDIA DGX AI supercomputer will supercharge our AI training capabilities, making this in-house AI training center one of the largest in the Nordics, said Anders Bell, chief engineering and technology officer at Volvo Cars. By leveraging NVIDIA technology and setting up the data center, we pave a quick path to high-performing AI, ultimately helping make our products safer and better.
With NVIDIA technology as the AI brain inside the car and in the cloud, Volvo Cars and Zenseact can deliver safe vehicles that allow customers to drive with peace of mind, wherever the road may lead.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
Volvo Cars' new, fully electric EX90 is making its way from the automaker's assembly line in Charleston, South Carolina, to dealerships around the U.S.
