
Volvo Cars' new, fully electric EX90 is making its way from the automaker's assembly line in Charleston, South Carolina, to dealerships around the U.S.
To ensure its customers benefit from future improvements and advanced safety features and capabilities, the Volvo EX90 is built on the NVIDIA DRIVE Orin system-on-a-chip (SoC), capable of more than 250 trillion operations per second (TOPS).
Running NVIDIA DriveOS, the system delivers high-performance processing with automotive-grade functional safety in a package that's literally the size of a postage stamp. This core compute architecture handles all vehicle functions, ranging from enabling safety and driving assistance features to supporting the development of autonomous driving capabilities - all while delivering a safe and comfortable user experience.
The state-of-the-art SUV is an intelligent mobile device on wheels, equipped with the automaker's most advanced sensor suite to date, including radar, lidar, cameras, ultrasonic sensors and more. NVIDIA DRIVE Orin enables real-time, redundant and advanced 360-degree surround-sensor data processing, supporting Volvo Cars' unwavering commitment to safety.
DRIVE Thor Computer Running DriveOS, Powering the Next Generation of Volvo Cars Setting its sights on the future, Volvo Cars also announced plans to migrate to the next-generation NVIDIA DRIVE Thor computer running DriveOS for its future fleet of cars.
Before the end of the decade, Volvo Cars will move to NVIDIA DRIVE Thor, which boasts 1,000 TOPS - quadrupling the processing power of a single DRIVE Orin SoC, while improving energy efficiency sevenfold.
The next-generation DRIVE Thor autonomous vehicle processor incorporates the latest NVIDIA Blackwell GPU architecture, helping unlock a new realm of possibilities and capabilities both in and around the car. This advanced platform will facilitate the deployment of safe advanced driver-assistance system (ADAS) and self-driving features - and pave the way for a new era of in-vehicle experiences powered by generative AI.
Highlighting Volvo Cars' leap to NVIDIA's next-generation processor, Volvo Cars CEO Jim Rowan noted, With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences - and increase our margins.
Zenseact Strategic Investment in NVIDIA DGX Computers in the Cloud Volvo Cars and its software subsidiary, Zenseact, are also investing in NVIDIA DGX systems for AI model training in the cloud, helping ensure that future fleets are equipped with the most advanced and well-tested AI-powered safety features.
Managing the massive amount of data needed to safely train the next generation of AI-enabled vehicles demands data-center-level compute and infrastructure.
NVIDIA DGX systems provide the computational performance essential for training AI models with unprecedented efficiency. Transportation companies use them to speed autonomous technology development in a cost-effective, enterprise-ready and easy-to-deploy way.
Volvo Cars and Zenseact's AI training hub, based in the Nordics, will use the systems to help catalyze multiple facets of ADAS and autonomous driving software development. A key benefit is the optimization of the data annotation process - a traditionally time-consuming task involving the identification and labeling of objects for classification and recognition.
The cluster of DGX systems will also enable processing of the required data for safety assurance, delivering twice the performance and potentially halving time to market.
The NVIDIA DGX AI supercomputer will supercharge our AI training capabilities, making this in-house AI training center one of the largest in the Nordics, said Anders Bell, chief engineering and technology officer at Volvo Cars. By leveraging NVIDIA technology and setting up the data center, we pave a quick path to high-performing AI, ultimately helping make our products safer and better.
With NVIDIA technology as the AI brain inside the car and in the cloud, Volvo Cars and Zenseact can deliver safe vehicles that allow customers to drive with peace of mind, wherever the road may lead.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...
30/03/2026
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...
30/03/2026
At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...
30/03/2026
OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...
30/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
30/03/2026
The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...
30/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
30/03/2026
Latin-inspired percussion instrument announced
Built on a newly developed engine and interface, UJAM's latest instrument has been designed to create Lat...
30/03/2026
Latest Eduardo Tarilonte collaboration announced
The latest library to join Best Service's ever-growing range includes four solo wind instruments that c...
30/03/2026
We want to hear from you!
Complete our SOS Quick Survey and enter the prize draw for a chance to win one of three $50 Amazon vouchers!
Sound On Sound carri...
30/03/2026
CC-330 Husky. 2024 Eric Desbiens Photography.
Used with permission for the announcement and related communications. No residual rights....
30/03/2026
L3Harris Technologies will provide WESCAM CMX -8 sensor systems for integration on new Uncrewed Aircraft Systems from MDA Space, enhancing the Royal Canadian Na...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...
30/03/2026
FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...
30/03/2026
Give Your Astrophotography REAL Depth - After Effects Tutorial
Graham Quince March 30, 2026
0 Comments
In this tutorial, I talk you through the full w...
30/03/2026
Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...
30/03/2026
Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name fo...
30/03/2026
Sky welcomes Karen Blackett CBE to its DAC and thanks Baroness Prashar and Ndidi Okezie as they step down after five yearsMonday 30 March 2026
Sky announces ch...
30/03/2026
Back to All News
Netflix Announces the Reunion for Love is Blind: Sweden Season...
30/03/2026
Back to All News
Netflix unveils new images from the second season of Gangs of Galicia
Entertainment
30 March 2026
GlobalSpain
Link copied to clipboard
Do...
30/03/2026
Back to All News
The Latest on Netflix Anime, Unveiled at AnimeJapan 2026
Entertainment
30 March 2026
GlobalJapan
Link copied to clipboard
From romance an...
30/03/2026
Leading Taiwan Broadband Operator Drives Fiber Deeper with Harmonic SAN JOSE, Calif. - March 30, 2026 - Harmonic (NASDAQ: HLIT) today announced that KBRO, a lea...
30/03/2026
Tyngsboro, Mass., March 30, 2026 - City councils, county commissions, school boa...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
28/03/2026
Now features DiGiCo console integration
Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...
28/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
28/03/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...