
Volvo Cars' new, fully electric EX90 is making its way from the automaker's assembly line in Charleston, South Carolina, to dealerships around the U.S.
To ensure its customers benefit from future improvements and advanced safety features and capabilities, the Volvo EX90 is built on the NVIDIA DRIVE Orin system-on-a-chip (SoC), capable of more than 250 trillion operations per second (TOPS).
Running NVIDIA DriveOS, the system delivers high-performance processing with automotive-grade functional safety in a package that's literally the size of a postage stamp. This core compute architecture handles all vehicle functions, ranging from enabling safety and driving assistance features to supporting the development of autonomous driving capabilities - all while delivering a safe and comfortable user experience.
The state-of-the-art SUV is an intelligent mobile device on wheels, equipped with the automaker's most advanced sensor suite to date, including radar, lidar, cameras, ultrasonic sensors and more. NVIDIA DRIVE Orin enables real-time, redundant and advanced 360-degree surround-sensor data processing, supporting Volvo Cars' unwavering commitment to safety.
DRIVE Thor Computer Running DriveOS, Powering the Next Generation of Volvo Cars Setting its sights on the future, Volvo Cars also announced plans to migrate to the next-generation NVIDIA DRIVE Thor computer running DriveOS for its future fleet of cars.
Before the end of the decade, Volvo Cars will move to NVIDIA DRIVE Thor, which boasts 1,000 TOPS - quadrupling the processing power of a single DRIVE Orin SoC, while improving energy efficiency sevenfold.
The next-generation DRIVE Thor autonomous vehicle processor incorporates the latest NVIDIA Blackwell GPU architecture, helping unlock a new realm of possibilities and capabilities both in and around the car. This advanced platform will facilitate the deployment of safe advanced driver-assistance system (ADAS) and self-driving features - and pave the way for a new era of in-vehicle experiences powered by generative AI.
Highlighting Volvo Cars' leap to NVIDIA's next-generation processor, Volvo Cars CEO Jim Rowan noted, With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences - and increase our margins.
Zenseact Strategic Investment in NVIDIA DGX Computers in the Cloud Volvo Cars and its software subsidiary, Zenseact, are also investing in NVIDIA DGX systems for AI model training in the cloud, helping ensure that future fleets are equipped with the most advanced and well-tested AI-powered safety features.
Managing the massive amount of data needed to safely train the next generation of AI-enabled vehicles demands data-center-level compute and infrastructure.
NVIDIA DGX systems provide the computational performance essential for training AI models with unprecedented efficiency. Transportation companies use them to speed autonomous technology development in a cost-effective, enterprise-ready and easy-to-deploy way.
Volvo Cars and Zenseact's AI training hub, based in the Nordics, will use the systems to help catalyze multiple facets of ADAS and autonomous driving software development. A key benefit is the optimization of the data annotation process - a traditionally time-consuming task involving the identification and labeling of objects for classification and recognition.
The cluster of DGX systems will also enable processing of the required data for safety assurance, delivering twice the performance and potentially halving time to market.
The NVIDIA DGX AI supercomputer will supercharge our AI training capabilities, making this in-house AI training center one of the largest in the Nordics, said Anders Bell, chief engineering and technology officer at Volvo Cars. By leveraging NVIDIA technology and setting up the data center, we pave a quick path to high-performing AI, ultimately helping make our products safer and better.
With NVIDIA technology as the AI brain inside the car and in the cloud, Volvo Cars and Zenseact can deliver safe vehicles that allow customers to drive with peace of mind, wherever the road may lead.
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