Streaming Video Alliance recognized with IABM Industry Collaborative Group Endorsement

Champion of online video collaboration recognized for development of open architecture standards and best practices

Champion of online video collaboration recognized for development of open architecture standards and best practices

IABM today announced that the Streaming Video Alliance has received accreditation under the IABM ICG (Industry Collaborative Groups) Endorsement Program.

Founded in 2014, the Streaming Video Alliance's charter is to encourage deeper collaboration across the entire online video ecosystem, which includes the development of specifications to contribute to standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, visit www.streamingvideoalliance.org.

The Streaming Video Alliance has published multiple specifications related to streaming video across several of its working groups, and will be releasing additional documents throughout 2017. The current publications are available on its website and range from specifications on open caching to definitions about quality of experience metrics to research on mobile video. Future documents may include watermarking best practices, video ad-quality best practices, additional open caching specifications, and a VR/360-degree video market assessment. Through liaisons with similar organizations, the Streaming Video Alliance helps shape the online video standards that will drive the way future streaming services operate.

The ICG Endorsement Program is a major IABM initiative - designed to encourage collaboration across a wide range of industry issues and opportunities, from best practice to standardization and interoperability. IABM's vision is for a universally recognized framework where endorsed collaborative groups will be supported, promoted and encouraged to fulfil their potential and move forward in an open, constructive environment to the benefit of the wider industry. The Streaming Video Alliance joins five other organizations in achieving IABM ICG endorsement: AIMS Alliance for IP Media Solutions; DPP Digital Production Partnership; MOS Development Group; SMPTE Society of Motion Picture and Television Engineers; and VSF Video Services Forum.

As an association dedicated to collaboration across the entire online video ecosystem, achieving IABM's ICG endorsement adds credibility to our mission and objectives, said Jason Thibeault, Executive Director of the Streaming Video Alliance. We hope that through this collaboration with IABM, more organizations will rally to the Alliance banner and help us accomplish our goal of bringing clarity and direction to the streaming video industry.

From day one at the SVA we have endeavored to forge strong relationships with organizations that have the vision and experience to take premium video consumption to the next generation of viewers and technology, said Joe Inzerillo, EVP & CTO BAMTech Media, Special Advisor to MLB. We could not be happier to have the endorsement of IABM as one of those groups that we feel is aligned to that mission.

The Streaming Video Alliance has been a dynamic force in driving the industry to develop and adopt open standards and best practices since its founding just three years ago, and perfectly mirrors the criteria for our ICG Endorsement Program, said Stan Moote, IABM CTO.

LINK:	http://www.theiabm.org/news/member-news/blogart5098...
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