Sony Pixel Power calrec Sony

Data driven decision making - what does it really mean?

13/10/2021

IABM Journal Article By Simen K. Frostad

Chairman, Bridge Technologies

What is a decision?

It seems like a simple question, but it's one worth considering. What separates the terms decision' from choice'? The general consensus is: judgement and deliberation. Whilst a choice can be entirely arbitrary in nature, decision making is process orientated', linking behavior with performance and consequence. In essence, decisions act on inputs to drive outcomes. So it follows that all decisions are data driven' - in the sense that data', most widely defined, constitutes information - the inputs upon which the decision making process is exercised.

The key ingredients of a good decision

Thus, the quality of a decision is really impacted by three central factors: the extent of information available, i.e. the number of variables for which information exists, the quality of that data - with quantitative generally preferable to qualitative, and the extent to which the decision maker is able to make use of that data - both by virtue of how comprehensible it is, and how effective and knowledgeable the decision-maker is themselves.

Once upon a time, these three elements were entirely lacking in a broadcast environment. Your network either worked or it didn't, and often the first you'd know about it was Mr. Jones on the phone complaining he couldn't watch the Snooker. Trouble shooting was long, tedious and laborious. In essence, the data needed was lacking in quantity, quality, responsiveness and usability.

Perhaps less of a problem when infrastructure costs once meant that only a few big players dominated the market, and Mr. Jones had nowhere else to watch his snooker. But now, in an environment characterized by endless choice and next to no switching costs for audiences? A very different story.

Decision after decision

Troubleshooting decisions constitute just one type of decision you might make in a broadcast environment, and - moreover one you'd ideally like to avoid; if everything has gone well in your organisational decision making chain, you shouldn't be getting to the point where trouble-shooting decisions are even required.

In reality, decisions in the broadcast industry exist on a vast spectrum; they constitute the high level, boardroom decisions made regarding organizational strategy, and they constitute the millisecond decisions made regarding data paths through complex networks. Of course, at every point - regardless of scale - these decisions need effective metrics to support them.

Decision Blind

Of course, with this sheer scope and scale of decision making going on at the micro- and macro- level, it can be easy to become decision blind' -becoming entrenched in a process that uses the same outdated data points and unconscious biases, in an uncritical manner.

But critically revisiting these questions is key. Really how much do you really know about your network, and how much are you assuming? About your audience and their experience? What data points are you currently getting to inform your decision; how relevant, timely and usable are they? Are you sure you're making decisions, rather than arbitrary choices?

Fundamental questions perhaps - but it's surprising how many people aren't asking them - instead laboring on with outdated information and unchallenged assumptions. And that's really the main thrust of what we're driving at here: When was the last time you considered something as fundamental as what constitutes a decision'?

Probing the depths

It will come as no surprise to hear that technology is offering at least partial answers to many of the challenges we've outlined above. Broadcast network monitoring has never been more sophisticated or comprehensive than it is now. When it comes to the issue of quantity and quality of data points, it's now possible to use probes to gain real-time, continuous insight across the full broadcast chain - from ingest to contribution to playout - giving metrics on every component of technical network performance. From the camera painter in a remote OB van, to a network technician working on a headend, to a boardroom executive ruling on next year's budget, probes have the potential to give the data needed to make effective decisions: able to generate the kind of data that facilitates millisecond operations on audio and video transfer across networks, accommodating the widest range of operational protocols, standards and configurations - compressed and uncompressed, whilst also generating historical reports that give a strategic, birds-eye overview of operational performance for management and decision makers.

But does this increase in the quantity and quality of data points result in better decision making?

Not necessarily.

Indeed, an overload of information can be as limiting as it can be enabling in the wrong hands. It's only if this data is packaged and presented in a meaningful way that it can form the basis of effective decision making, even for those not necessarily versed in the intricacies and technicalities of network performance and IP packet transfer. It's here where an effective monitoring system will really set itself apart: putting eyes at every stage of the broadcast chain to produce not just data, but information which is meaningful, usable and presented in a way that is intuitive to understand.

Joined up thinking

All of these concepts become even more complex in complex environments (hardly a shock, right?). It's all very well gaining insight along your beautiful, shiny, newly installed IP network. But who has the budget for such a revolutionary upgrade? The truth is, the majority of broadcasters are working with piecemeal, hybrid and legacy systems, where the data available to harvest is wildly different in type, m
LINK: https://bridgetech.tv/data-driven-decision-making-what-does-it-really-...
See more stories from bridgetech

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

16/09/2025

Wooden Camera Releases Accessory Collection for FUJIFILMs...

Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...

16/09/2025

AntonBauer Launches Free Cloud Platform for Smarter Batte...

Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...

16/09/2025

Teradek Launches Prism Jetpack - A New Era of 5G Video Co...

Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...

16/09/2025

Astera Reinvents Practical Lighting with SolaBulb

Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...

16/09/2025

TED2025 Relies on Clear-Com and NETGEAR to Power Producti...

As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...

16/09/2025

Bitfocus Wins IABM Impact Award as Pro AV Changemaker

Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...

16/09/2025

IABM announces winners of the Inaugural IABM Impact Award...

Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations IABM announced...

16/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...

16/09/2025

Telestream Congratulates Sky Group on IBC Innovation Awar...

Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...

16/09/2025

SES Partners with Cailabs to Test Next-Generation Laser Communication Technology

Leading space solutions company will use optical ground stations to deliver faster, more secure data from space Luxembourg, September 15, 2025 - SES, a leading...

16/09/2025

ENCO Introduces Raptor Cloud-Based Captioning For Live Streaming Video

NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...

16/09/2025

Comcast NBCU and NBCU Local Award $2.5 Million to Nonprofits

NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...

16/09/2025

Martin Euredjian Joins Atomos

AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....

16/09/2025

Calrec Unveils 48-Fader Argo M

AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....

16/09/2025

Lawo Unveils HOME Audio Shuffler App

AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...

16/09/2025

77th Emmy Awards on CBS Deliver Largest Audience Since 2021

CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...

15/09/2025

Get to Know This Fall's Filmmakers Through These 27 Sundance Institute-Supported Titles

Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...

15/09/2025

aespa and Spotify Invite Fans to Unlock Their Inner Rich Man' With an Immersive MY VAULT Experience

Global K-Pop sensation aespa is redefining what it means to be rich with the r...

15/09/2025

Spotify's Free Experience Is Even Better-Here's How to Make the Most of It

Every day, millions of people around the world turn to Spotify to enjoy the audi...

15/09/2025

Brembo SGL Carbon Ceramic Brakes (BSCCB) successfully expands production capacity by 50% in Germany and Italy to meet rising demand

After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...

15/09/2025

L3Harris Receives Multi-Year Javelin Solid Rocket Motor Contract

A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...

15/09/2025

TV Tech Unveils Best of Show Winners at IBC 2025

AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...

15/09/2025

SES SCORE Surpasses 600,000 of Transmission Hours, Delivering 900 Hours of Major Sports Content Daily

Unique sports content orchestration platform builds momentum among SES's cus...

15/09/2025

The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival

Back to All News The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival Entertainment 15 September 2025 GlobalSouth Korea Link copi...

15/09/2025

From Hardship to Hope: Typhoon Family' Presents a Tale of Youth, Crisis, and Resilience on October 11

Back to All News From Hardship to Hope: Typhoon Family' Presents a Tale of...

15/09/2025

Gloom Goes Global as Wednesday's' The Doom Tour Hits Five Continents for Season 2

Back to All News Gloom Goes Global as Wednesday's' The Doom Tour Hit...

15/09/2025

New study reveals overwhelming support for a more sustainable future

-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...

14/09/2025

AMWA and EBU Form JT-DMF Joint Task Force on Dynamic Medi...

Partnership to address business and technical challenges of DMF adoption he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...

14/09/2025

Mantis' Trailer Previews High-Stakes Rivalries to Be No. 1 Contract Killer - Premieres September 26

Back to All News Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...

13/09/2025

Cox Media Group's Misti Turnbull Inducted into the NATAS Silver Circle

ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...

13/09/2025

Shotoku Debuts Swoop Cranes for Studio Robotics at IBC2025

AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...

13/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom...

At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...

13/09/2025

Shotoku Takes Studio Robotics to New Heights with IBC Deb...

Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...

13/09/2025

The Bitmovin Video Developer Report 2025-26 Reveals Cost...

Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...

13/09/2025

Bitmovin and StreamShark Partner to Deliver High Quality...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...

13/09/2025

Ikegami Announces VFE-P711AD 7-inch OLED Multiformat On-C...

Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...

13/09/2025

KitBash3D and Greyscalegorilla Announce Merger

Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users Today, KitBash3D, a pioneer in 3D a...

13/09/2025

Mavis Puts Itself at the Heart of Mobile Production

With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...

13/09/2025

Creamsource Expands Vortex Family with Vortex24 Soft

Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...

13/09/2025

DAZN streams 2025 FIFA Club World Cup to billions of fans...

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...

13/09/2025

Riedel Communications Acquires hi human interface

Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...

13/09/2025

RTW chooses Calrec as technology partner for its AI ready...

Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...

13/09/2025

Calrec unveils 48 fader Argo M at IBC2025 and demonstrate...

Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...

13/09/2025

Reaching Across the Isles: UK-LLM Brings AI to UK Languages With NVIDIA Nemotron

Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...

13/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...

13/09/2025

September 11, 2025

Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...