6 November 2017
SHARE Facebook Twitter Linkedin Email
For the past 184 years to the present day, Munich is the place to be in early October for Oktoberfest, the world's largest beer festival. It is so popular that it is replicated - on far smaller scales - around the world.
And that draws something of an analogy to Cinegy and its participation - not just in Oktoberfest (which it enjoys with gusto) - but in its dedication to participating in smaller regional shows and events in the broadcast industry.
If you think of IBC as the broadcast industry's Septemberfest at which Cinegy has maintained a large and consistent presence, there are a great many post-IBC shows and events throughout October that are equally important in their respective markets. Cinegy attends those, too, not only to support their valued partners, but to stay as close as possible to its global and regional Cinegy users.
And staying close is more important than ever as markets continue to fragment and specialise. It's a clich that it's far more difficult to steer an oil tanker away from the rocks than a speedboat. The big iron broadcast hardware of yesterday simply cannot respond to the diversity and speed required today, and that's what been borne out time and again by what Cinegy representatives are hearing from their regional partners and customers, which you can only find out by being there.
Just off the heels of IBC 2017, Cinegy participated in at least a half-dozen regional shows and events around the world, and the results were interesting - and valuable.
For example, Cinegy had great success at October's Broadcast India Show in Mumbai with its partner NCS Techno Systems. Although Cinegy Business Development Manager, Richard Collins, remarked that attendance and, therefore, leads seemed slightly less robust in terms of numbers than previous years, there was a significant increase in quite serious real interest, specifically for Cinegy News, which is a hot topic in India.
Collins said, There's no doubt that what was of real interest at Broadcast India was news - national, regional, and local, which in India covers a vast amount of territory. If you consider that within India 22 major languages and more than 700 regional dialects are spoken, catering for their diverse news interests is hugely difficult with traditional broadcast hardware and infrastructure. However, in a software-only world, Cinegy News in particular was seen as the most elegant, efficient and economical way to quickly spin up, down, or establish long-term all-around news channels for whatever a broadcaster requires.
Later in October Cinegy also attended CAPER 2017 in Buenos Aries, with its regional partner Tivit. According to Collins, there the focus was not so such on news, but very heavily on MAM or, more accurately, multicam capture and single workflow scenarios, which are perfect fits for the capabilities of Cinegy Archive and Cinegy Desktop and Cinegy Cinegy Air PRO.
Also in October, Cinegy was also present at its partner ETAS's annual post-IBC event in Vienna, primarily to discuss IP-based workflows as well as what all the other delegates at the event had seen of interest at IBC.
And speaking of IBC, Lewis Kirkaldie Cinegy's Head of Product Management, participated in a Royal Television Society roundtable review of IBC in October, where he said, in part, In my view, there were no major revelations at IBC, at least nothing that really surprised me. However, what I did come away with is very important. My sense is that people are really beginning to understand and, increasingly, accept that everything in the broadcast world is changing - rapidly. Only two or three years ago, anyone I tried to talk to about the future being in IP would respond with a fairly patronising Yes, yes dear boy (you're another wacky one, aren't you?)'. Now, the message that I and many others have been evangelising for years is being received with real understanding and acceptance, which is refreshing, and I believe almost certainly pivotal for our industry. The watershed moment is real, and rapidly approaching.
Which brings us back to speedboats.
Cinegy Sales Executive Tanya Zolotuskaya was also racing around during October, participating in Cinegy partner StudioTech's annual conference in Poland; NatExpo in Moscow, and the annual conference of DNK Corporation, Cinegy regional partner in Russia and post-Soviet countries.
Zolotuskaya said, At these shows - in addition to more specific interests - the topic of IP-based workflows, 4K, and in some cases even 8K cropped up in the interest agenda. Put very simply, people are looking to do more - much more - with less. Not necessarily less power - quite the opposite - but to be more diverse and agile in their ability to produce multiplatform deliverables that are only set to increase rapidly in the near and long term. Software-based production workflows, via IP and the cloud, are increasingly being accepted as the only viable means of keeping up with the demand. Of course, that's what we've been saying for decades, so we are well-placed to help drive the industry forward in those areas, and that's a key component of being close to our partners and customers to hear first-hand their observations, requirements, and prospective solutions.
So, after hoisting a quick Oktoberfest stein (or two) in early October, the Cinegy speedboat was right back crossing IP-based oceans, streams, and fiords to guide and assist partners and customers as they navigate together the open water future of broadcast for the balance of 2017 far beyond.
It might also include a festive flagon along the way.
Tags
Oktoberfest , IBC , Broadcast India Show , NCS Techno Systems , CAPER , Tivit , ETAS , StudioTech , NatExpo , DNK Corporation , Richard Collins , Lewis K
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
6 November 2017 
