Jose Cuervo Get Stung Directed by Elastic s Andy Hall

Elastics Andy Hall has created a compelling new advertisement for Jose Cuervos Cinge - tequila with a cinnamon sting. Andy, a founding member and director at Elastic, has an extensive background in animation and visual effects, and has channeled that energy and storytelling verve into animating an angry scorpion in a Western-themed scenario.

For Cuervos first flavor extension since 2006, the 30-second spot evokes dry, red-sunned, heat-stroked environs in a nod to the cinnamon flavour, and a scorpion who walks into a bar, drinks tequila, sets the bar on fire and poses next to the bottle in a motion that says, Get Stung.

Jose Cuervo Get Stung Directed by Elastic's Andy Hall

Client: Jose Cuervo/Proximo

Product: Cuervo Cinge

Agency: McCann New York

CCO: Tom Murphy

CCO: Sean Bryan

GCD: Mat Bisher

ACD/Art Director: Vi Luong

ACD/Writer: Colin Ilsley

Copywriter: Sarah Lloyd

Sr. Art Director: Elinor Beltrone

Producer: Lauren Bauder

Business Manager: Paulette Reiner

Executive Music Producer: Peter Gannon

Music Producer: Michael Ladman

Group Account Director: Lauren LaValle

Account Executive: Matthew Rakow

Assistant Account Executive: Rachel Heiss

Production Company: Elastic

Director: Andy Hall

Executive Producer: Jennifer Sofio Hall

Producer: Scott Boyajan

CG Supervisor: Max Ulichney

Designers: Max Ulichney, Henry DeLeon, Yi Jenn Liu

2D Artists: Jon Forsman, Yi Jenn Liu

Flame Artist: Brendan Crockett

3D Artists: Adam Carter, Cody Woodward, Darrell Abney, Ian Ruhfass, Lindsey Butterworth

Music: Future Perfect

Sound Design: Barking Owl

Sound Mix: Heard City (Cory Melious - Sound Engineer)

ABOUT ELASTIC:

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.

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