
Following the recent ransomware attack on one US media group, Quantums Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
By Jenny Priestley
Published: June 10, 2021
Following the recent ransomware attack on one US media group, Quantum's Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
target=_blank title=Share on LinkedIn class=share-linkedin>
So far during 2021 two broadcasters have been hit by cyber attacks: Nine Network in Australia and Cox Media Group in the United States.
Of course, those are the two we know about. There could very possibly be others.
When a broadcaster is hit by a ransomware attack it can cause all kinds of disruption: newsrooms go offline, internal computer systems go down, streaming services can be impacted, and as broadcasters move towards a more IP-centric workflow a cyber attack could be devastating.
After the infamous Sony malware attack in 2014, when hackers released details of Sony Pictures' employee details, film scripts and even unreleased films, many broadcasters took note and increased their own internal firewalls.
So, why are broadcasters suddenly under attack, and why now? According to Eric Bassier, senior director, product marketing at Quantum, it's all about money. Broadcasters have found new ways to secure profits from their programmes, he tells TVBEurope. This includes new forms of PPVs, new DVR services, in-content shopping, and live large-scale events, which draw in more viewers and profits. With this influx of money, it's no wonder that cyber criminals are knocking at the door wanting a piece of the pie.
He cites major events such as the Super Bowl and UEFA Champions League as potential targets. With that many people involved in a project, spread across the globe and across different networks and systems, it's natural for threat actors to take advantage of a backdoor attack. It only takes one weak link for the protective chain to break, and by then they've gained root access to the network and can initiate a denial of service.
Public recognition is also a key motivation. Successfully penetrating a broadcaster's network is akin to gaining the keys to the public eye' and forcing your hand, continues Bassier. News, sports, popular TV shows these programmes draw in eyeballs, and there's no better negotiating tactic than laying out your cards in front of millions of others, who now may not be able to watch these shows live. This puts all the risk back onto the broadcaster, who now must contend with public/industry opinion, reduced credibility, damaged reputation, and loss of time and money.
So the question is, what can broadcasters do to secure themselves against such attacks? Bassier stresses the need to be proactive, not reactive. One way is through the tried tested backup rule of 3-2-1-1, which means: 3 copies of your data, 2 different media types, one offsite, and one offline. he explains. The third point is behavioural, and it starts at the top by re-setting policies to get back online. A modern technology solution should also provide data immutability' to protect and recover your assets in the case of a breach and secure your data with a multi-layer technology approach. Remember, a virus cannot bypass a physical barrier formed between your data and the network. It is and will continue to be the most cost-effective form of ransomware protection.
Bassier offers some practical tips to broadcasters or those working within a broadcasting system/network, on how they can take reduce the probability of a major shut down and the exfiltration of data:
Ensure data won't be compromised if a hack occurs
Look at your backup strategy holistically across your entire environment
Ensure you can recover; test, test, test your recovery method
As soon as data fulfils its value in fast disk, tier it off to a cold data solution
Think differently: Consider a multi-layer approach to protect and recover backups
Prevent a hack before it happens
Understand your risk profile and threat landscape
Identify network entry and exit points
Reduce the attack footprint/surface
Harden your systems (shut down the nice' to haves)
Disable services like RDP (gateways, ports)
Boost awareness of social engineering tactics and defences
Review your cyber-hygiene
Update software regularly
Backup regularly
Regular scan for vulnerabilities
Remediate your findings
US media group hit by ransomware attack
Australia's busiest newsroom abandoned due to suspected cyber attack
data-src=https://www.tvbeurope.com/wp-content/themes/tvbeurope/library/images/tvbe-subs.jpg width=729 height=90>
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...
20/08/2026
Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...
20/08/2026
The bestselling author and longtime Apple observer explores how product launches...
20/08/2026
The Orlando Magic entered last season with a dramatically upgraded in-venue prod...
20/08/2026
Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...
20/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
20/08/2026
The NHL has announced two major developments tied to its Germany growth strategy...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
New York August 19, 2026 Nielsen today shared a number of key enhancements t...
20/08/2026
New Gracenote Data Hub analysis finds sports program titles up 31.2% and individ...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
At IBC, Profuz Digital will showcase at stand 8.A88 the SubtitleNEXT platform delivering innovative AI transcription integrations and stunning new features boos...
20/08/2026
Riedel Communications today announced that Transformation Church, one of the fastest-growing and most influential digital ministries in the United States, has d...
20/08/2026
QuickLink Showcases New 4K Capabilities Across StudioEdge and StudioCall at IBC ...
20/08/2026
The Boys Season Five Graded with DaVinci Resolve Studio
Brie Clayton August 20, 2026
0 Comments
Colorist Siggy Ferstl uses Depth Map to bring a three ...
20/08/2026
Adobe Firefly expands its creative AI studio: generate music, speech, and sound ...
20/08/2026
Multiview available via SaaS for streaming platforms and operators through broadpeak.io, with live demonstrations at IBC2026
Broadpeak , a leader in streaming ...
20/08/2026
Techex, a leading provider of live broadcast infrastructure solutions, has appointed Stuart Almond as Chief Revenue Officer, further strengthening its executive...
20/08/2026
Avid today announced that MediaCity Studios has upgraded its production infrastructure with an enhanced end-to-end Avid production ecosystem, including the dep...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...