
Following the recent ransomware attack on one US media group, Quantums Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
By Jenny Priestley
Published: June 10, 2021
Following the recent ransomware attack on one US media group, Quantum's Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
target=_blank title=Share on LinkedIn class=share-linkedin>
So far during 2021 two broadcasters have been hit by cyber attacks: Nine Network in Australia and Cox Media Group in the United States.
Of course, those are the two we know about. There could very possibly be others.
When a broadcaster is hit by a ransomware attack it can cause all kinds of disruption: newsrooms go offline, internal computer systems go down, streaming services can be impacted, and as broadcasters move towards a more IP-centric workflow a cyber attack could be devastating.
After the infamous Sony malware attack in 2014, when hackers released details of Sony Pictures' employee details, film scripts and even unreleased films, many broadcasters took note and increased their own internal firewalls.
So, why are broadcasters suddenly under attack, and why now? According to Eric Bassier, senior director, product marketing at Quantum, it's all about money. Broadcasters have found new ways to secure profits from their programmes, he tells TVBEurope. This includes new forms of PPVs, new DVR services, in-content shopping, and live large-scale events, which draw in more viewers and profits. With this influx of money, it's no wonder that cyber criminals are knocking at the door wanting a piece of the pie.
He cites major events such as the Super Bowl and UEFA Champions League as potential targets. With that many people involved in a project, spread across the globe and across different networks and systems, it's natural for threat actors to take advantage of a backdoor attack. It only takes one weak link for the protective chain to break, and by then they've gained root access to the network and can initiate a denial of service.
Public recognition is also a key motivation. Successfully penetrating a broadcaster's network is akin to gaining the keys to the public eye' and forcing your hand, continues Bassier. News, sports, popular TV shows these programmes draw in eyeballs, and there's no better negotiating tactic than laying out your cards in front of millions of others, who now may not be able to watch these shows live. This puts all the risk back onto the broadcaster, who now must contend with public/industry opinion, reduced credibility, damaged reputation, and loss of time and money.
So the question is, what can broadcasters do to secure themselves against such attacks? Bassier stresses the need to be proactive, not reactive. One way is through the tried tested backup rule of 3-2-1-1, which means: 3 copies of your data, 2 different media types, one offsite, and one offline. he explains. The third point is behavioural, and it starts at the top by re-setting policies to get back online. A modern technology solution should also provide data immutability' to protect and recover your assets in the case of a breach and secure your data with a multi-layer technology approach. Remember, a virus cannot bypass a physical barrier formed between your data and the network. It is and will continue to be the most cost-effective form of ransomware protection.
Bassier offers some practical tips to broadcasters or those working within a broadcasting system/network, on how they can take reduce the probability of a major shut down and the exfiltration of data:
Ensure data won't be compromised if a hack occurs
Look at your backup strategy holistically across your entire environment
Ensure you can recover; test, test, test your recovery method
As soon as data fulfils its value in fast disk, tier it off to a cold data solution
Think differently: Consider a multi-layer approach to protect and recover backups
Prevent a hack before it happens
Understand your risk profile and threat landscape
Identify network entry and exit points
Reduce the attack footprint/surface
Harden your systems (shut down the nice' to haves)
Disable services like RDP (gateways, ports)
Boost awareness of social engineering tactics and defences
Review your cyber-hygiene
Update software regularly
Backup regularly
Regular scan for vulnerabilities
Remediate your findings
US media group hit by ransomware attack
Australia's busiest newsroom abandoned due to suspected cyber attack
data-src=https://www.tvbeurope.com/wp-content/themes/tvbeurope/library/images/tvbe-subs.jpg width=729 height=90>
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...
23/07/2026
Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...
23/07/2026
The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...
23/07/2026
Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quic...
23/07/2026
Having attracted upwards of 17 billion views throughout the tourney, the broadca...
23/07/2026
Quickly creates reverse reverb effects
Low End Candy have recently released a new plug-in that offers a quick and simple way to create reverse reverb effect...
23/07/2026
New engines, resonators, effects & more
Expressive E's versatile soft synth has just been treated to an update that greatly expands its sonic range. Noi...
23/07/2026
SGL Carbon has further expanded its photovoltaic capacity at its Ort im Innkreis site in Austria. With the commissioning of new PV carports, the sites solar sys...
23/07/2026
NITV launches new By Mob For Mob series in partnership with NRMA Insurance
23 July, 2026
Media releases
National Indigenous Television (NITV) has launched ...
23/07/2026
Rohde & Schwarz presents new software for three-phase power analysis on MXO seri...
23/07/2026
In our latest blog, Laura Rognoni explores how the launch of Play Snooker reflects a wider shift in sports economics - from monetising peak broadcast audiences ...
23/07/2026
Download Now!
To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details:
--
First Name* First Name ...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...
23/07/2026
Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...
23/07/2026
At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...
23/07/2026
Illusionfx is finally coming!
Alex Perea July 23, 2026
0 Comments
The new website is now live to mark the occasion.
Since the last update, feedback h...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
Thursday 23 July 2026
New Samsung Galaxy Foldable range available now to pre-order on Sky Mobile
Sky Mobile, the award-winning network voted this year by Expe...
23/07/2026
Thursday 23 July 2026
Jason Statham leads Sky Original action thriller MUTINY in explosive new trailerTurn on cookies to view this content. Go to Privacy optio...
23/07/2026
Wuppertal July 23, 2026
Riedel Implements RefCam and Easy5G for the First Time...
23/07/2026
RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year.
Ce...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...