
Following the recent ransomware attack on one US media group, Quantums Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
By Jenny Priestley
Published: June 10, 2021
Following the recent ransomware attack on one US media group, Quantum's Eric Bassier explains why broadcasters are being targeted, and how they can safeguard themselves against such threats
target=_blank title=Share on LinkedIn class=share-linkedin>
So far during 2021 two broadcasters have been hit by cyber attacks: Nine Network in Australia and Cox Media Group in the United States.
Of course, those are the two we know about. There could very possibly be others.
When a broadcaster is hit by a ransomware attack it can cause all kinds of disruption: newsrooms go offline, internal computer systems go down, streaming services can be impacted, and as broadcasters move towards a more IP-centric workflow a cyber attack could be devastating.
After the infamous Sony malware attack in 2014, when hackers released details of Sony Pictures' employee details, film scripts and even unreleased films, many broadcasters took note and increased their own internal firewalls.
So, why are broadcasters suddenly under attack, and why now? According to Eric Bassier, senior director, product marketing at Quantum, it's all about money. Broadcasters have found new ways to secure profits from their programmes, he tells TVBEurope. This includes new forms of PPVs, new DVR services, in-content shopping, and live large-scale events, which draw in more viewers and profits. With this influx of money, it's no wonder that cyber criminals are knocking at the door wanting a piece of the pie.
He cites major events such as the Super Bowl and UEFA Champions League as potential targets. With that many people involved in a project, spread across the globe and across different networks and systems, it's natural for threat actors to take advantage of a backdoor attack. It only takes one weak link for the protective chain to break, and by then they've gained root access to the network and can initiate a denial of service.
Public recognition is also a key motivation. Successfully penetrating a broadcaster's network is akin to gaining the keys to the public eye' and forcing your hand, continues Bassier. News, sports, popular TV shows these programmes draw in eyeballs, and there's no better negotiating tactic than laying out your cards in front of millions of others, who now may not be able to watch these shows live. This puts all the risk back onto the broadcaster, who now must contend with public/industry opinion, reduced credibility, damaged reputation, and loss of time and money.
So the question is, what can broadcasters do to secure themselves against such attacks? Bassier stresses the need to be proactive, not reactive. One way is through the tried tested backup rule of 3-2-1-1, which means: 3 copies of your data, 2 different media types, one offsite, and one offline. he explains. The third point is behavioural, and it starts at the top by re-setting policies to get back online. A modern technology solution should also provide data immutability' to protect and recover your assets in the case of a breach and secure your data with a multi-layer technology approach. Remember, a virus cannot bypass a physical barrier formed between your data and the network. It is and will continue to be the most cost-effective form of ransomware protection.
Bassier offers some practical tips to broadcasters or those working within a broadcasting system/network, on how they can take reduce the probability of a major shut down and the exfiltration of data:
Ensure data won't be compromised if a hack occurs
Look at your backup strategy holistically across your entire environment
Ensure you can recover; test, test, test your recovery method
As soon as data fulfils its value in fast disk, tier it off to a cold data solution
Think differently: Consider a multi-layer approach to protect and recover backups
Prevent a hack before it happens
Understand your risk profile and threat landscape
Identify network entry and exit points
Reduce the attack footprint/surface
Harden your systems (shut down the nice' to haves)
Disable services like RDP (gateways, ports)
Boost awareness of social engineering tactics and defences
Review your cyber-hygiene
Update software regularly
Backup regularly
Regular scan for vulnerabilities
Remediate your findings
US media group hit by ransomware attack
Australia's busiest newsroom abandoned due to suspected cyber attack
data-src=https://www.tvbeurope.com/wp-content/themes/tvbeurope/library/images/tvbe-subs.jpg width=729 height=90>
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Industry veteran joins Amagi to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations.
LONDO...
29/07/2026
Work is ongoing to specify how to run RIST over WebTransport. This will deliver secure, stable, broadcast quality video playback and origination to any platform...
29/07/2026
Offline Files Makes the Drive Shelf Searchable on Mac
Brie Clayton July 29, 2026
0 Comments
A local Mac app for finding files, photos, and footage acr...
29/07/2026
Blackmagic Design Announces New UltraStudio Mini 12G
Brie Clayton July 29, 2026
0 Comments
New extremely portable Thunderbolt 4 capture and playback ...
29/07/2026
Brightline Lighting, a premier manufacturer of energy-efficient lighting systems for broadcast, videoconferencing, government, education and corporate applicati...
29/07/2026
Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation 28 July 2026
Image credit: Four Years Later
Screen Australia has opened applications...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/07/2026
Foundry today announced that Academy Award-winning creative studio DNEG has implemented Hiero to support its editorial workflows. Part of the Nuke product famil...
29/07/2026
The Latest Addition to the Brand's StudioPro Ecosystem Combines Simple Deployment, Cloud Control and Professional Grade Wireless Reliability
QuickLink, a l...
29/07/2026
The Secret Master Adjustment Layer Hack in After Effects
Graham Quince July 28, 2026
0 Comments
Trish Meyer (who literally beta-tested the original Af...
29/07/2026
Post Completed with Blackmagic Cloud for Shane Kosugi's Feature Film SEEK
Brie Clayton July 28, 2026
0 Comments
Cannes Indie International Film Fe...
29/07/2026
Isabeau Miller Named Chair of Berklee Songwriting Department The Berklee alumna, who previously served on the Songwriting faculty, will begin her new role on ...
29/07/2026
RT launches Unsolved, a true crime podcast, presented by crime journalist Barry Cummins and presenter Katja Mia.
Unsolved is a weekly podcast exploring unsol...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today detailed its historic performance records set during the 2026 FIFA World Cu...
28/07/2026
The NFL franchise rebuilt their off-site content operation for an era when teams...
28/07/2026
Longtime partners expand viewer choice, data-driven analysis, access, immersive ...
28/07/2026
There is a unique moment before every major production. The audience never sees it.
The cameras are ready. The talent is preparing. Directors review the final...
28/07/2026
The CW Network and ESPN have announced their highly anticipated streaming agreement to bring CW Sports' live events to the ESPN App will officially launch o...
28/07/2026
As more than tens of thousands of spectators filled Paris' Champ de Mars and...
28/07/2026
Appear's X Platform played a central role in Chile's first large-scale c...
28/07/2026
Responding to the broadcast industry's shift to embrace more flexible production platforms, Solid State Logic (SSL) is evolving its comprehensive System T p...
28/07/2026
Production leverages innovative camera technologies, AI, and data to capture the action in four-week inaugural competition
The first-ever professional dunking ...
28/07/2026
Prime Video to exclusively broadcast Wednesday night national NHL regular-season games in Canada...
28/07/2026
Every match will stream live on Paramount+ beginning in February,...
28/07/2026
Baxandall-inspired hardware EQ overhauled
TK Audio's Baxandall-inspired hardware EQ unit has just made a return, bringing the popular unit back into the...
28/07/2026
D700 system gains new live-focused rackmount surface
Asparion have just announced an expansion of their D700 control surface range, introducing a new model ...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
28/07/2026
Ad Intel AI is Nielsen's first in a new generation of AI products built to t...
28/07/2026
Contribution to Europe's technological autonomy in the key industry telecommunications
aconnic AG (ISIN: DE000A0LBKW6), Munich, starts commercial shipments...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...
28/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...
28/07/2026
Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...
28/07/2026
X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop
App...
28/07/2026
LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...
28/07/2026
dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/07/2026
Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series
...
28/07/2026
TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...