At the IBC 2013 show in Amsterdam this week, Aframe showcased the far-reaching adoption of its acclaimed cloud video production and asset management platform among the worlds leading broadcasters to dramatically streamline major TV and film production. The company announced that the BBC had reprised its work with Aframe on another major production, this time to expedite Shoplife, a prime time reality TV show which aired on Thursday nights at 9 pm on BBC Three over the summer. Shoplife used Aframe to speed the delivery of rushes from on-location filming to the post house in London without the need for shipping multiple HD cards, allowing cost saving on the production from transporting rushes to London.
The BBCs return engagement capped a strong four quarters for Aframe where its platform helped save time, hassle and money across a host of global clients from broadcasters using Aframe as a cloud-enabled media asset management (MAM) platform, to prime-time TV productions, independent film makers and corporate brands using Aframe across all formats, from drama, factual, reality TV and sports. As media and entertainment industry leaders look to meet increasingly tight cost and time deadlines, Aframes impressive year was marked with its 3 millionth video file being uploaded into its London datacentre reflecting both the industrys confidence in their migration to cloud and the ability of Aframes solution to handle a wide range of camera and broadcast ready file formats. Aframe customers will be at IBC to narrate the platforms value, including Sky, Arrow Media, BBC and FOX.
Shoplife typifies Aframes value to the entire broadcast production chain. The programme chronicles a group of young people who work in retail at the Metrocentre, the UKs largest shopping centre, as they struggle to take their first steps towards independence. With over 900 hours of footage shot for 6 x 1 hour episodes, the production quickly accumulated 580 HD cards of content all of which needed to get to the London post house on a daily basis.
The schedule saved at least a full day over the usual 72-hour delivery times of storage media. Using Aframe for cloud storage also saved the BBC over 20 TB of capital investment funding for storage. Since rushes are placed onto Aframes triple-redundant network, the BBC could turn on the storage for the duration of the project, and turn it off when production was complete.
In addition a BBC staffer took advantage of Aframes advanced logging capability, so producers and directors could find the footage they needed, and manage it so the team could do the same. Logging allows users to tag scenes by keyword and store the tags directly on the footage saving significant time over other Word or Excel-based approaches.
The BBCs return engagement with Aframe after using it on 2011s The Manor Reborn.
We have a long affiliation with the BBC and are proud to help them achieve cost-savings that otherwise couldnt be accomplished, said David Peto, CEO of Aframe. As broadcasters cope with the complexities of producing content for traditional TV channels as well as Web, radio and mobile platforms, they are embracing Aframe as a powerful way to centralize, simplify and streamline operations with an eye to the future, he said.
At IBC broadcast and production professionals can see Aframe and its customers in action at the SVG Europe Sports Production Summits Cloud panel on Thursday, September 12 at 17:00 local time; at the IBC Workflow Solutions pavilion on Saturday, September 14 at 10am and on Sunday September 15 at 10am; and at Aframes IBC booth in Hall 9, Stand B13.
www.aframe.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
At the IBC 2013 show in Amsterdam this week, Aframe showcased the far-reaching adoption of its acclaimed cloud video production and asset management platform among the worlds leading broadcasters to dramatically streamline major TV and film production. The company announced that the BBC had reprised its work with Aframe on another major production, this time to expedite Shoplife, a prime time reality TV show which aired on Thursday nights at 9 pm on BBC Three over the summer. Shoplife used Aframe to speed the delivery of rushes from on-location filming to the post house in London without the need for shipping multiple HD cards, allowing cost saving on the production from transporting rushes to London. 
