Invisible cinema promises...

For Your Eyes Alone - How does it work? from Santander UK media relations on Vimeo.

An invisible cinema screen is being deployed in the UK in a bid to encourage young people to be wary about sharing potentially sensitive personal information on social media.

The campaign, dubbed the world's first invisible cinema shows films that are invisible to the naked eye, and can only be watched with special glasses.

To create the display, polarisation filters from HD LCD screens were removed. The same filters were then used as the lenses for viewing glasses to make the content appear.

It will tour UK universities as part of a campaign by retail banking corporation Santander, called For Your Eyes Alone'.

Chris Ainsley, head of fraud strategy at Santander said: Today's under 25s have grown up online and spend a great deal of time using devices and social media. However it's evident that one of the pitfalls of their online lifestyles is a culture of over sharing and being careless with sensitive information and this is leaving them highly vulnerable to scams and fraud.

Our invisible cinema events are an innovative and entertaining way of raising awareness among this age group of the importance of keeping online banking details, passwords and personal information completely secret and for their eyes alone.

Santander is also working with the UK charity Barnardo's to help ensure that each event is open to a wider range of young people in the area.

Javed Khan, chief executive of Barnardo's, said: Barnardo's supports some of the most vulnerable young people, including care leavers, to learn how to keep their financial information safe, alongside other valuable life skills.

We really welcome Santander's Invisible Cinema events, which will help young people we support and many others to understand the importance of keeping passwords secret and avoiding fraud.

The first experiences will take place at Westminster, Brighton, Exeter, UCL and Sheffield Hallam universities.

LINK:	http://www.inavateonthenet.net/news/article/invisible-cinema-promises-...
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