REP Launches as New Sales Representation Solution for Indie Music Publishers and Music Catalog & Asset Owners
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton March 1, 2021
0 Comments
Emmy Award winning music industry executive Jonathan Firstenberg has launched REP. The new company has been designed to serve as a Sales Representation Solution for Indie Music Publishers and Independent Music Catalog/Asset Owners, allowing them access to increased revenues via Film, TV, Advertising, Digital, Broadcast and Non-Broadcast placements and sales. REP is comprised of a pool of experienced, independent sales and licensing representatives.
REP has been designed to open doors and to introduce music catalogs and music product owned by its clients to licensees by pitching and licensing client music. REP will also share all searches and briefs with its clients while concurrently promoting its clients' brands. The new company's efforts will allow clients to focus on the creative and production side of music. REP will charge its clients $1,000 per month, with an initial three month minimum term - additional three month renewable terms will be available thereafter. The company will charge a 20% commission on sync usage based on license fees.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/03/01194750/REP-LOGO.jpg alt= class=lazyload wp-image-2404950/>Regarding the launch of REP, Firstenberg said, When we have conversations with indie music composers and songwriters, owners of production catalogs and music houses, and indie song labels and publishers, they go something like this: I am getting placements, my sync revenue is growing, but I have to split my time between composing, recording, managing and selling. Although I have a large network of clients and fans, there are always new licensing opportunities out there that I am missing out on, since I simply don't have enough time in the day.' The experience of these musicians was the impetus for us to launch REP. Our goal is to serve as outside sales reps who can develop and expand our clients' rosters, respond to briefs on their behalf, and deliver sync, custom and blanket opportunities to our clients, aiding them in their revenue growth.
THE REPS BEHIND REP ARE:
Jonathan Firstenberg: Three-time Emmy Award winner Jonathan Firstenberg has experience working with major music publishers, TV networks and entertainment companies, including Universal, Zomba, BMG, HBO, ole, Disney, Proctor and Gamble, New World, Discovery and Sony. His Emmy Award wins were for Outstanding Music Supervision and Composition for the hit TV series General Hospital, The Guiding Light, and Santa Barbara.
Firstenberg is also the Founder of 3Ear Music Group, which specializes in the representation, valuation and negotiation of purchase and sale, investment and partnership agreements for music publishing, writers, and master rights.
He is considered an innovative thinker with a reputation for recognizing strategic music and business opportunities before they become mainstream. He enjoys a strong network of relationships worldwide with publishers, composers, and production environments.
Daniel Lepervanche: Daniel Lepervanche has worked with all levels of industry executives, managers and creative departments on projects with major film studios, trailer houses, advertising agencies, video game publishers and TV production companies in the creation of trailers, commercials, films, TV series and digital campaigns.
As the Director of Music for an independent label and publisher exclusively producing trailer music, sound design albums, and custom scores, Lepervanche has handled countless music requests, pitched playlists, delivered assets, negotiated rates, secured synch licenses, and drafted licensing agreements.
Lily Reszi Rothman: Lifetime New Yorker and musician Lily Reszi Rothman has a proven track record for going the extra mile to support fellow artists. She has worked alongside record labels, production houses, and advertising agencies to place music from a range of artists - including both up-and-coming and world-renowned - in film, TV, commercials, video games, podcasts, and more.
Additionally, Rothman has built and maintained a strong network of contacts within the industry, while concurrently promoting musicians on the radio, building and booking a DIY venue in Brooklyn, and performing in a touring band.
Steve Morgan: Steve Morgan is a Content Strategist and Partnership Relations Executive with over 25 years of leadership experience at the intersection of technology, content distribution, entertainment, and brands. He has the distinctive ability to identify and integrate business opportunities, develop content strategies, and create innovative programs to drive consumer awareness and revenue.
Earlier in his career, Morgan held a number of roles within Warner Music Group, including Creative Director, International TV/Film & Video Game Licensing (Rhino Entertainment), and Artist & Repertoire Associate Director, Domestic Licensing (Warner Special Products, a division of AOL Time Warner). In addition to his MBA from California State University, Northridge, he has served for three years as an Adjunct Professor for the Music Industry Administration Master of Arts program at CSUN-Tseng College, in partnership with the David Nazarian College of Business and Economics.
For more information, please see: [email protected]
Also please email: [email protected] or call 323/829-9986.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
REP Launches as New Sales Representation Solution for Indie Music Publishers and Music Catalog & Asset Owners 
