LONDON, U.K. and ARMONK N.Y., June 21, 2023 IBM (NYSE: IBM) and The All England Lawn Tennis Club today announced new features for the Wimbledon digital fan experience that will launch at this year's Championships.
A new Artificial Intelligence (AI) feature, leveraging generative AI technology from IBM watsonx, will produce tennis commentary for all video highlights packages during Wimbledon
In a first for tennis, the IBM AI Draw Analysis feature will also provide a new statistic to define how favourable the path to the final might be for each player in the singles draw
The new features expand on the suite of digital tools for fans on the Wimbledon App and wimbledon.com. They are the latest examples of how IBM and Wimbledon are using technology to help fans engage with The Championships on a deeper level.
IBM AI Commentary
The new AI Commentary feature will provide fans watching match highlights videos with audio commentary of key moments, along with captions, which they can toggle on or off. The tool has been designed to give fans a more insightful experience when catching up on key moments from matches with highlights videos on the Wimbledon App and wimbledon.com. Its introduction this year is a step towards making commentary available in an exciting way for matches outside of Wimbledon's Show Courts, which already have live human commentary.
To develop the new feature, experts from IBM iX, the experience design partner within IBM Consulting, worked with The All England Club to leverage foundation models from watsonx, IBM's enterprise AI and data platform, to train the AI in the unique language of tennis. Generative AI built on these foundation models was applied to produce narration with varied sentence structure and vocabulary to make the clips informative and engaging.
IBM AI Draw Analysis
Another new feature IBM will introduce this year is the IBM AI Draw Analysis the first statistic of its kind in tennis - which uses AI to define how favourable the path to the final might be for each player in the singles draw. A player's draw favourability will be indicated with a rating along a scale, based on factors including the player's match-ups against potential future opponents and how the player's position in the draw compares to competitors. This new insight will help tennis fans to uncover anomalies and potential surprises in the singles draw, which would not be apparent by looking only at the players' ranking, inspiring more debate and engagement in the fan community.
Usama Al-Qassab, Marketing & Commercial Director, The All England Club, said: We are constantly innovating with our partners at IBM to provide Wimbledon fans, wherever they are in the world, with an insightful and engaging digital experience of The Championships. This year, we're introducing new features for our digital platforms that use the latest AI technology from IBM to help fans gain even more insight into the singles draw and access commentary on a wider variety of matches through our match highlights videos.
Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM, said: IBM is bringing new layers of insight and engagement to the 2023 Championships through the use of innovative new tools, powered by foundation models and generative AI from watsonx. We've seen first-hand how these technologies have the power to help major sporting events like Wimbledon to grow their audiences through outstanding digital experiences. The AI and data platform that IBM is using to create unique fan experiences for Wimbledon is the same technology that we're using to drive business transformation with clients across all sectors and industries.
The new features being introduced this year will add to the suite of AI-powered digital tools for fans available on the Wimbledon App and wimbledon.com. They include the IBM Power Index Leaderboard, IBM Match Insights and Personalised Highlights Reels and Recommendations. Using over 100,000 data points from every shot played across the tournament, analysed by IBM's Watson AI technology on IBM Cloud, these digital features are designed to make it easier for fans to understand which players to follow, how they compare to their opponents and who's likely to win. Fans are kept updated and engaged throughout the tournament with fresh insights tailored to the players they're following.
The Championships, Wimbledon will run from July 3 July 16, 2023. To see the technology in action, visit wimbledon.com or download the Wimbledon App on your mobile device, available on the App Store and Google Play Store.
ENDS
IBM Media Contact:
Gregor Hastings
+44 (0)7385946943
Gregor.hastings@ibm.com
Subscribe to email
Release Categories
AI
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
LONDON, U.K. and ARMONK N.Y., June 21, 2023 IBM (NYSE: IBM) and The All England Lawn Tennis Club today announced new features for the Wimbledon digital fan experience that will launch at this year's Championships.
