
Telecinco inicia 2016 liderando con un 13,9% de cuota Por grupo televisivos, Mediaset Espa a congreg en el primer mes del a o el 29% del share; mientras que Atresmedia logr el 28,1%; CRTVE, el 16,7%; Unidad Editorial, el 4,5%; y Vocento, el 3%.
Telecinco, pese a que baja cinco d cimas con respecto al mes pasado, alcanza en enero una cuota de pantalla de 13,9%. Se perfila as como la cadena m s vista por los espa oles por decimos ptimo mes consecutivo.
Como refleja el informe mensual de Windward, con datos de Kantar Media, es l der entre mujeres, j venes de 13 a 24 a os y mayores de 55 a os, as como Andaluc a, Pa s Vasco, Galicia, Canarias y Asturias.
Por franjas horarias, Telecinco muestra sus principales fortalezas en tarde, prime-time y late-night.
Por su parte, Antena 3 (13,6%) sube dos d cimas en el mes de enero y vuelve a ser la cadena m s vista entre hombres, en los individuos de entre 25 y 44 a os y en los maduros de 45 a 64 a os. Adem s, es la opci n l der en las franjas de ma ana, sobremesa y en las jornadas del fin de semana.
Por regiones, su liderazgo se hace extensible a Madrid, Valencia, Castilla-La Mancha, Arag n, Baleares, Murcia, Castilla-Le n y en el target comercial. Lo m s visto del mes ha sido la final de Sounds like your face.
En cuanto a La1 de TVE baja una d cima en comparaci n a diciembre. Destacan los resultados en los individuos mayores de 55 a o y en el sexo femenino. Por franjas horarias, consigue sus mejores registros en la banda de sobremesa y en el prime-time y por d as de la semana muestra sus mayores fortalezas de lunes a viernes.
Las regiones m s fines a La1 son Castilla-Le n, Murcia, Valencia y Castlla-La Mancha. La emisi n m s vista fue At your home or mine, con Alejandro Sanz.
Por grupo televisivos, Mediaset Espa a congreg en el primer mes del a o el 29% del share; mientras que Atresmedia logr el 28,1%; CRTVE, el 16,7%; Unidad Editorial, el 4,5%; y Vocento, el 3%.
La suma de loas tres grandes (Telecinco, Antena 3 y La1) registr en enero el 37,6% de cuota.
Entre las cadenas emergentes, 13Tv logr un m ximo hist rico con 2,5%.
Los informativos de Telecinco son los m s vistos, en la ponderaci n de la audiencia media de las dos ediciones de mediod a y noche.
El consumo televisivo por persona y d a asciende a 255 minutos,9 minutos m s que el mes pasado y 8 minutos menos que en enero de 2015.
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