Sony Pixel Power calrec Sony

NVIDIA Rubin Platform, Open Models, Autonomous Driving: NVIDIA Presents Blueprint for the Future at CES

05/01/2026

NVIDIA founder and CEO Jensen Huang took the stage at the Fontainebleau Las Vegas to open CES 2026, declaring that AI is scaling into every domain and every device.

Computing has been fundamentally reshaped as a result of accelerated computing, as a result of artificial intelligence, Huang said. What that means is some $10 trillion or so of the last decade of computing is now being modernized to this new way of doing computing.

Huang unveiled Rubin, NVIDIA's first extreme-codesigned, six-chip AI platform now in full production, and introduced Alpamayo, an open reasoning model family for autonomous vehicle development - part of a sweeping push to bring AI into every domain.

With Rubin, NVIDIA aims to push AI to the next frontier while slashing the cost of generating tokens to roughly one-tenth that of the previous platform, Huang said, making large-scale AI far more economical to deploy.

Huang also emphasized the role of NVIDIA open models across every domain, trained on NVIDIA supercomputers, forming a global ecosystem of intelligence that developers and enterprises can build on.

Every single six months, a new model is emerging, and these models are getting smarter and smarter, Huang said. Because of that, you could see the number of downloads has exploded.

Find all NVIDIA news from CES in this online press kit.

A New Engine for Intelligence: The Rubin Platform Introducing the audience to pioneering American astronomer Vera Rubin, after whom NVIDIA named its next-generation computing platform, Huang announced that the NVIDIA Rubin platform, the successor to the record breaking NVIDIA Blackwell architecture and the company's first extreme-codesigned, six chip AI platform, is now in full production.

Built from the data center outward, Rubin platform components span:

Rubin GPUs with 50 petaflops of NVFP4 inference

Vera CPUs engineered for data movement and agentic processing

NVLink 6 scale up networking

Spectrum X Ethernet Photonics scale out networking

ConnectX 9 SuperNICs

BlueField 4 DPUs

Extreme codesign - designing all these components together - is essential because scaling AI to gigascale requires tightly integrated innovation across chips, trays, racks, networking, storage and software to eliminate bottlenecks and dramatically reduce the costs of training and inference, Huang explained.

He also introduced AI-native storage with NVIDIA Inference Context Memory Storage Platform - an AI native KV cache tier that boosts long context inference with 5x higher tokens per second, 5x better performance per TCO dollar and 5x better power efficiency.

Put it all together and the Rubin platform promises to dramatically accelerate AI innovation, delivering AI tokens at one-tenth the cost. The faster you train AI models, the faster you can get the next frontier out to the world, Huang said. This is your time to market. This is technology leadership.

Open Models for All

NVIDIA's open models - trained on NVIDIA's own supercomputers - are powering breakthroughs across healthcare, climate science, robotics, embodied intelligence and autonomous driving.

Now on top of this platform, NVIDIA is a frontier AI model builder, and we build it in a very special way. We build it completely in the open so that we can enable every company, every industry, every country, to be part of this AI revolution.

The portfolio spans six domains - Clara for healthcare, Earth-2 for climate science, Nemotron for reasoning and multimodal AI, Cosmos for robotics and simulation, GR00T for embodied intelligence and Alpamayo for autonomous driving - creating a foundation for innovation across industries.

These models are open to the world, Huang said, underscoring NVIDIA's role as a frontier AI builder with world-class models topping leaderboards. You can create the model, evaluate it, guardrail it and deploy it.

AI on Every Desk: RTX, DGX Spark and Personal Agents Huang emphasized that AI's future is not only about supercomputers - it's personal.

Huang showed a demo featuring a personalized AI agent running locally on the NVIDIA DGX Spark desktop supercomputer and embodied through a Reachy Mini robot using Hugging Face models - showing how open models, model routing and local execution turn agents into responsive, physical collaborators.

The amazing thing is that is utterly trivial now, but yet, just a couple of years ago, that would have been impossible, absolutely unimaginable, Huang said.

The world's leading enterprises are integrating NVIDIA AI to power their products, Huang said, citing companies including Palantir, ServiceNow, Snowflake, CodeRabbit, CrowdStrike, NetApp and Semantec.

Whether it's Palantir or ServiceNow or Snowflake - and many other companies that we're working with - the agentic system is the interface.

At CES, NVIDIA also announced that DGX Spark delivers up to 2.6x performance for large models, with new support for Lightricks LTX 2 and FLUX image models, and upcoming NVIDIA AI Enterprise availability.

Physical AI

AI is now grounded in the physical world, through NVIDIA's technologies for training, inference and edge computing.

These systems can be trained on synthetic data in virtual worlds long before interacting with the real world.

Huang showcased NVIDIA Cosmos open world foundation models trained on videos, robotics data and simulation. Cosmos:

Generates realistic videos from a single image

Synthesizes multi camera driving scenarios

Models edge case environments from scenario prompts

Performs physical reasoning and trajectory prediction

Drives interactive, closed loop simulation

Advancing this story, Huang announced Alpamayo, an open portfolio of reasoning vision language action models, simulation blueprints and datasets enabling level 4 capable autonomy. This includes:

Alpamayo R1 - the first open
LINK: https://blogs.nvidia.com/blog/2026-ces-special-presentation/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

29/08/2026

SSL to introduce O-Series V2.0

Odyssey & Oracle console software update incoming With a second console now joining their O-Series, SSL have announced the upcoming launch of O-Series V2.0,...

29/08/2026

Scripps Hires NBCU Sales Veteran Jen Carfley

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

Comcast's Universal Ads Taps Tracer to Upgrade Operations

Share Copy link Facebook X Linkedin Bluesky Email...

29/08/2026

PlayBox Technology to Showcase the Future of Media Orches...

PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what...

29/08/2026

Berklee Announces Fall 2026 Signature Series

Berklee Announces Fall 2026 Signature Series This years concerts feature MonoNeon, Brandon Woody, Marcus Gilmore, and Caroline Davis, alongside Berklee Asia R...

28/08/2026

CBS L.A. Runs Two Hot Control Rooms, Dual Broadcasts for Rams-Chargers Preseason Game

KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...

28/08/2026

Buddy Turns Childhood Comfort into Midnight Terror

(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...

28/08/2026

IK Multimedia announce Sinphonica Maestosa Strings

The Italian orchestra, reimagined IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...

28/08/2026

Voxis from CEDAR Audio

Voice-isolation plug-in boasts sub-10ms latency Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...

28/08/2026

Charter Takes Scripps to Court Over Carriage of Las Vegas' KMCC

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Backlight Expands Creative Operations Platform with AI-p...

Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...

28/08/2026

Emergent Brings Its AI-Enhanced Content Production Platfo...

Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...

28/08/2026

Joseph Bell Announces VFX & Animation World Atlas 2026

Joseph Bell Announces VFX & Animation World Atlas 2026 Joseph Bell August 28, 2026 1 Comment Joseph Bell's Visual Effects & Animation World Atlas ...

28/08/2026

Paris-Troyes en Champagne Goes Live on France.tv with AVEO

Paris-Troyes en Champagne Goes Live on France.tv with AVEO Brie Clayton August 28, 2026 0 Comments Regional audiovisual company builds broadcastgrade ...

28/08/2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026 Brie Clayton August 28, 2026 0 Comments DHD.audio has chosen IBC 2026 as the la...

28/08/2026

Grass Valley AMPP Provides an All-Encompassing Approach t...

Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...

28/08/2026

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...

28/08/2026

TSL Showcases Reduced Complexity for Control and Monitori...

TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026 New TSL Hummingbird capabilities including Dante control routing, toge...

28/08/2026

Lutz Rathmann to Become CEO of Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Spectrum Offers Lower-Income Internet Customers Free Amazon Prime

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

FCC Exempts Public Access Channels from Closed Captioning

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Elon Musk's X Launches NFL Gametime on X

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

28/08/2026

Scripps Research establishes endowed fund honoring institute president and CEO Pete Schultz

LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...

28/08/2026

Chemists develop simpler method to make molecular building block for drug development

LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...

28/08/2026

Sky Secures Approval for Major Livingston Campus Investment, Reinforcing Long-Term Commitment to Scotland

Friday 28 August 2026 Sky Secures Approval for Major Livingston Campus Investme...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...