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eNCA, South Africa's most watched 24-hour news channel, and Bloomberg Media Distribution, a leading provider of business news, photos, video and data, have signed a new content agreement to deliver Bloomberg's business and finance news within the channel's new flagship evening news show.
Starting mid-October, eNCA will carry Bloomberg news segments from New York and other global market hubs. The Bloomberg news segments will be a part of News Hour on weeknights, which airs from 22h00 to 23h00. In a few short weeks, News Hour has entrenched itself as must-see viewing not only for the local business community ending its day and preparing for tomorrow but general news viewers who are looking for sharp economic context to the daily news flow.
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Bloomberg Media will also provide fresh insight into global market trends and business analysis through a series of special feature segments and personality profiles available on eNCA and eNCA.com.
With 2,700 journalists and analysts in 120 countries, Bloomberg is the leading provider of global business news reaching a premium audience of more than 80 million influential decision makers across five platforms: digital, television, radio, print and live events.
Mapi Mhlangu eNCA's editor-in-chief says: The channel is delighted with this new partnership as it gives more heft to our business and markets coverage at a time when the economy is top of mind for all South Africans. As the recession starts to bite we simply cannot ignore the fact that our economy is intricately tied to the rest of world. Whether it's the strength or weakness of our rand against the dollar which impacts on the fuel and the cost of imports, or perceptions about our emerging market status, we must be in the know to stay ahead of the money game.
As the leading global business and finance media company, we are excited to partner with eNCA to bring our premium journalism and relevant content to business leaders and decision-makers in the region, said Josh Bassett, director of EMEA Distribution and Partnerships at Bloomberg Media Distribution. Our partnership with eNCA is an important part of our strategy to extend Bloomberg's reach in the Africa business community.
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