comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore Enhances Plan Metrix Solution with Mobile Data InputsInsight into Desktop and Mobile Usage Plus Offline Behavior Enables Advertisers to Enhance Campaigns and ROI

RESTON, VA, July 26, 2016 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users' actual online behavior with detailed offline information.

This combined solution will continue to deliver desktop insights, as well as provide insights into the offline behavior of mobile (smartphone and tablet) users on a monthly basis. The addition of mobile data into this syndicated product is a direct response to client demand for understanding the Internet mobile audience's offline habits, interests, preferences, and opinions, and enabling the ability to cross-tab those insights with the audience's Internet visitation.

In today's hyper-targeted world, it's now imperative that our clients understand certain behaviors and attitudes within their target audiences, continued Naresh Rekhi, Group Vice President of Product Management. Plan Metrix enables the identification of audience segments and then allows them to reach those consumers across different platforms, resulting in more targeted campaigns and better ROI.

As our clients' needs continue to evolve, comScore is constantly innovating to bring new measurement solutions and currencies to market, and enhancing existing products to provide our clients with the solutions they need to make their advertising efforts more valuable, added Rekhi.

Plan Metrix leverages inputs from both MMX and Mobile Metrix , along with a tailored methodology, to deliver desktop and mobile insights that help clients across the spectrum -- advertisers, agencies, publishers, and even marketers -- to understand the psychographics and demographics of the audiences generated by their sites or mobile apps. Additionally, this offering provides deep competitive insights regarding how their own audiences compare to those of their competitors.

LINK:	http://www.comscore.com/Insights/Press-Releases/2016/7/comScore-Enhanc...
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