The AICP Next Awards Premiere At The NYU Skirball Center
, June 2, 2015- The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week - which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Rob Reilly, Global Creative Chairman, McCann Worldgroup, served as this year's AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year's winners - along with all AICP Next Awards winners - are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year's Most Next honor went to Allstate's Social Savvy Burglar out of Leo Burnett Chicago. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year's grant went to Marwen, a nonprofit organization offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists.
The Jury Presidents were: Colleen DeCourcy, Global Co-Executive Creative Director, Wieden Kennedy (Social); Jennifer Golub, Mal For Good (Product Integration); Jeff Kling, Chief Creative Officer, Fallon (Viral/Web Film); Nick Law, Global Chief Creative Officer, R/GA (Experiential); Tor Myhren, Worldwide Chief Creative Officer, Grey (Integrated Campaign); Benjamin Palmer, Chairman, The Barbarian Group (Website/Microsite); Jaime Robinson, Executive Creative Director, Wieden Kennedy, New York, (Mobile); and David Rolfe, Director of Integrated Production, BBDO New York (Cause Marketing).
Design and production company Trollb ck Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere.
Reilly served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns -Allstate's Social Savvy Burglar, Jordan Brand RE2PECT and Unload Your 401K for States United Against Gun Violence - were presented as case studies.
The Next Awards winners are:
Next Integrated Campaign
Allstate Social Savvy Burglar
Production/Development Company: H L
Advertising Agency: Leo Burnett Chicago
States United to Prevent Gun Violence Unload Your 401K
Production/Development Company: Sugar Content
Advertising Agency: Grey New York
Jordan Brand RE2PECT
Production/Development Company: Arts & Sciences
Advertising Agency: Wieden Kennedy New York
Next Viral/Web Film
Always #LikeAGirl
Production Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago. London/Holler
Honda The Other Side
Production/Development Company: Stinkdigital
Advertising Agency: Wieden Kennedy
Next Website/Microsite
Destiny Destiny Planet View
Production/Development Company: MediaMonks
Advertising Agency: 72andSunny
Volkswagen vw.com
Production/Development Company/Advertising Agency: Deutsch LA
Next Product Integration
Skype Pet Detective
Production/Development Company: Station Film
Advertising Agency: Pereira & ODell
Next Mobile
Taco Bell Taco Bell Blackout
Production/Development Company: DigitasLBi
Advertising Agency: DigitasLBi
Samsung Samsung Smart Bike
Production/Development Company: Magnolia
Advertising Agency: Leo Burnett Italy
Next Social
Old Spice Old Spice Social
Production/Development Company/Advertising Agency: Wieden Kennedy
Social Media Team: Old Spice Creative Team
American Red Cross & Bitly Hope.ly
Production/Development Company: The Kitchen @ BBDO New York
Advertising Agency/Social Media Team: BBDO New York
Newcastle Brown Ale Band of Brands
Production/Development Company: Caviar Content
Advertising Agency: Droga5
Always #LikeAGirl
Production/Development Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago, London/Holler
Next Experiential
Ubisoft Amazing Street Hack
Production/Development Company: Rita Films
Advertising Agency: BETC
TNT Dallas Gas Station
Production/Editorial Company: Pie Face Pictures Advertising Agency: Grey New York
Google Made with Code: Holiday Lights
Production/Development Company: Nexus Productions
Advertising Agency: 72andSunny
Next Cause Marketing
States United to Prevent Gun Violence Unload Your 401K
Production Company: Sugar Content
Advertising Agency: Grey Group
CVS Health Health Is Everything
Production/Development Company: RSA/Public Record
Advertising Agency: BBDO New York
Sponsors help make all of the events during AICP Week possible. AICP's Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, and Universal Studios. Its Supporting Partners are: The Film Offices of the Hawaiian Islands, Film West Hollywood, Sony, Sony Pictures Studios, and The TEAM Companies.
The AICP Next Awards Corporate Benefactorsare: Christie, McCann Systems and Trollback Company. The Corporate Patronsare: BANG Music Audio Post, Charlie Dayburn and Dissolve.
The Show Corporate Benefactorsare: Advertising Age, Arenson Prop Center, Aspen Travel, AwardCore, Creativity, Directors Guild of America, EXTREM
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The AICP Next Awards Premiere At The NYU Skirball Center
