These days, sports stadiums and arenas are becoming more technologically advanced as teams and leagues constantly develop new ways to engage their customers and satisfy sponsors on game day.
Tekserve, known primarily for its integration of Apple products into the video-production workflow, has found itself a home by taking that engagement to the next level. Among its many other projects, the company has developed a solution aptly titled Ground Game, which allows sports franchises to use iPads in kiosks and luxury suites and manage the content available on the devices.
At last week's Sports Venue Technology Summit, Chief Technology Officer Aaron Freimark sat down to discuss Tekserve's strong push into venue technology and how iPads can change the in-venue experience.
What is it about sports-venue technology that is interesting to Tekserve?
We've had fantastic relationships with the leagues for a long time. As they've gone into the desktop production, Mac-based workflows, we're really proud to be the go-to source to set up and maintain their equipment. These are some of the most demanding workflows in the world that are really pushing the envelope with bandwidth, needing reliability, and large storage.
Aaron Freimark, Tekserve
In the meantime, we're known as the video-workflow guys, but our business really accomplishes a bunch of different pieces. Another area of priority that we've done, is iOS management on the iPad, specifically. We know that our customers that buy from us now really love what we do, are looking at tablets and looking at working that into the fan experience and engaging the fan in new ways. We're trying to approach this from a non-traditional angle but as a way of saying, There are these great solutions out there and let us help you run with these.
What are some of your company's goals? For your clients, what are you looking to accomplish?
When you start thinking about Apple in business, the first thing that a lot of people think of is a fan bringing their own device. That's not how we approach it. What we see that is very interesting is kiosks and ways of integrating luxury boxes.
In terms of a sports venue, that's going to take the place of three or four different scenarios.
First, there is the fan that brings their own device into a venue, and we're helping them out, whether it be through iBeacons or location services and helping fans navigate their own ways through different resources, building in-venue location services and fan engagements in apps that fans download [and] interact with whether the game is on or not.
Another way is to do point-of-sale in the businesses and restaurants. Our partner Revel Systems just outfitted the Alabama State University football stadium, launching in September with iPads for point-of-sale. They've made some fantastic strides with that project. The iPads actually run on battery power, which was huge during a game when, during construction, they lost power. The iPads were still able to run and ring up sales. Clients used to have to go around every night and count inventory. Now [they have] a much more intelligent point-of-sales system: at every moment, every iPad knows its inventory. The amount of time that is saved and the amount of resource allocation that you can do on these devices is much, much improved.
There's also interactive kiosks for fans to go up and ask questions using installed iPads, which can also serve as interactive digital signage. It's a really inexpensive way to put content out there. We're doing that with various customers, including at Hilton Hotels and in airports.
Then there's the engagement in the skyboxes with the VIPs, being able to give them a device that has all of the content that you want on the newest, sleekest devices. You want to give them the best experience. You're taking what's really a very personal device and making it into a public one, something that can be passed around from person to person [without the] worry about personal information being compromised. It also allows you to control the content and get your apps and messages on there.
Tell us more about Ground Game.
This solution is actually quite a challenge. When you start having iPads in stadiums, iPad pilot tests require a tremendous amount of attention. Many are surprised by just how much attention they need. Many of the projects that we have seen get started in a pilot phase and never leave pilot. This is something very familiar, I think, to places doing this.
So what we have is a distributed-management solution that's not mobile-device management. It works in conjunction with mobile-device management, but it goes well beyond that to manage every aspect of the device. It can manage software upgrades, we can manage apps, we can manage app positions; we can lock things down and push content through this. Ground Game is the full iPad management and lockdown solution from Tekserve.
Freimark is also the founder of enterpriseios.com, a Web community for the exchange of iPad tricks, tips, and strategies.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
These days, sports stadiums and arenas are becoming more technologically advanced as teams and leagues constantly develop new ways to engage their customers and satisfy sponsors on game day. 
