Sony ELC Live Production Control System Solves New Challenges By Ken Kerschbaumer, Editorial Director
Monday, June 29, 2020 - 9:42 am
Print This Story | Subscribe
Story Highlights
The Coronavirus pandemic has tremendously changed the approaches sports broadcasters and cable networks are taking towards things like newsroom operations. More than ever automation systems, like Sony's ELC Live Production Control Automation system which manages all newsroom control functions from a dedicated operator position, are getting the call. And their use in pre- halftime, and post-game show preparation is expected to expand as team sports coverage and events ramp up in the coming weeks.
Sony's Jason Weintraub says ELC can help sports networks operate much more efficiently.
Jason Weintraub, Sony, product manager, business development, says that ELC provides one platform that can remotely control equipment like the production switcher, audio, robotic cameras, graphics, playout servers, and even device control systems. The system is fully integrated with NRCS using an ActiveX plug-in to continuously monitor the playlist and automatically prepare assets for the next cue.
You can have as many manual or automated processes as you want for a pre-game which is very formatted, says Weintraub. Post-game coverage is a little more free-flowing so there the manual operations will be attractive.
The system helps reduce operating expenses thanks to automation, but it also opens up the ability for regional sports network control rooms across the country to be tied together and be available as an emergency back up or even collaborate. And production members could even work from home.
Sony's John Studdert says the company continues to work hard to bring automation and cloud-based services to clients.
John Studdert, Sony's VP, U.S. sales and marketing, media & sports, says the industry has embraced resource sharing, orchestration, and management via IP as well as Sony's Ci cloud-based media platform during the current crisis.
They are putting the technology in place so that they can have less people in site and remote the cameras for home and away productions, he says. And with our partnership with Nevion and our HDCE-TX30 box all the camera functionality can be controlled from off site.
Directors can work from home and work for any of the stations, says Weintraub. And in the event of something like a rain delay a centralized facility would allow someone in another region to pick it up or share resources. It's about better utilization with the same high level of production at all the RSNs because any market can produce the show.
To maintain operator familiarity, the addition of ELC does not change current processes. The newsroom system remains the master, with ELC mirroring the workflows. In simple terms, ELC sits alongside NRCS and the various devices rather than between them.
The system also can warn directors of potential conflicts of resources during the preparation of the show. And with production teams in geographically diverse facilities (or even homes) that extra level of protection can prevent last minute conflicts.
The customer can figure out what works best for them as they can easily and seamlessly go from show to show with the press of a button, says Weintraub. They can change audio, cameras, and even control lighting. And because it is template and icon-based it is easy to use for the director or technical director.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Sony ELC Live Production Control System Solves New Challenges By Ken Kerschbaumer, Editorial Director 
