ATK Audiotek Delivers Primetime Sound at the Super Bowl, Grammy Awards and SAG Awards with JBL Professional posted: 04/02/2019
ATK deploys JBL VTX A12 and A8 line array speakers to deliver world-class sound quality and unmatched coverage at some of the most-viewed events of the year
ATK Audiotek has selected JBL Professional's VTX A12 and A8 line array speakers to deliver premium live sound reinforcement for upcoming primetime events, including the Super Bowl Halftime Show, the Grammy Music Awards Ceremony and the Screen Actors Guild Award Show.
ATK Audiotek specializes in providing audio systems for live television shows and major events like The Voice, Jimmy Kimmy Live!, the Super Bowl, the Grammy Awards and more. They also have a thriving integration business, and install audio systems for some of the world's leading tech and retail companies. In order to raise the bar from previous successful Super Bowl and Grammy Awards shows, ATK plans to deliver premium audio quality at these upcoming major events with industry-leading JBL VTX Series A12 and A8 line array speakers.
The VTX A12 is the best speaker JBL has ever made, and it plays a significant role in our current inventory, said Michael MacDonald, President, ATK Audiotek. Two of the most important aspects of a speaker's performance are coverage and a flat response. The A12 is consistently excellent both of these areas. We've added 192 A12 speakers to our inventory since the 2018 Grammy Awards, and they've been warmly welcomed by our engineers and technical staff.
ATK is currently installing and fine-tuning every aspect of the sound systems to be used at Mercedes-Benz Stadium for the Super Bowl, one of the most ubiquitous entertainment events in the world. The VTX A12's ease of deployment plays a huge role in enabling the ATK team to quickly deploy the speakers on and off the field for the highly anticipated Halftime Show featuring Maroon 5, Big Boi and Travis Scott.
The Super Bowl is an interesting production-everything people hear from the time they enter the venue is under our control, including the Halftime Show, said MacDonald. We have A12s loaded on carts to roll out on the field for the Halftime Show, and NFL groundskeepers are very happy that the carts won't damage the field's playing condition thanks to the speaker's lightweight and compact design. Also, we don't want to block fans' field of vision. We achieve less obtrusive sight lines with the A12s so that the speaker stacks don't interfere with views from the lower bowl seats.
In addition to the Super Bowl Halftime Show, ATK Audiotek will also rely exclusively on VTX A12 speakers to provide premium full-range sound reinforcement for the Grammy Awards on February 10 at the Staples Center.
When we're doing a show like the Grammys in an arena, we need a very powerful and precise sledgehammer to do the job, said MacDonald. We need a lot of volume to compete with room noise, and we have a huge audience we need to cover. The A12 is excellent in that regard for its predictable pattern control, which helps us provide excellent coverage without feedback.
Mercedes Benz Arena
ATK recently supplied a VTX A8-based sound reinforcement system for the Screen Actors Guild Awards, which took place on January 29 at the intimate Shrine Auditorium. The A8's ultra-compact design and exceptionally flat response helped the ATK team deliver superior clarity and coverage, providing maximum gain-before-feedback in the acoustically-challenging ballroom.
A show like the Screen Actors Guild Awards requires a lot of finesse, because it's in a smaller room and the PA is much closer to the audience, said MacDonald. The VTX A8 speakers are both high-powered and compact, with significantly more balanced output and better pattern control than other speakers we've used in the past. Another benefit of using the A8s is we save the show producers a bunch of valuable theater space by using less subwoofers.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
ATK Audiotek Delivers Primetime Sound at the Super Bowl, Grammy Awards and SAG Awards with JBL Professional posted: 04/02/2019 
