Live From Super Bowl LVII: NFL Media Finds New Partners, New Efficiencies for Massive Effort Working closely with Fox Sports, NBC, and Apple eases production burden By Ken Kerschbaumer, Editorial Director
Saturday, February 11, 2023 - 6:23 pm
Print This Story
Super Bowl LVII hasn't even kicked off, but the NFL Media team has already had a busy week. It's working not only on the NFL Network's 85 hours of broadcast content but also on such events as Opening Night, Commissioner Roger Goodell's press conference, and the increasingly important NFL Honors and its red carpet. In addition, working with Apple to distribute Rihanna's halftime press conference has had the team busy both here and at NFL Network's production center in Inglewood, CA.
From left: Dave Shaw, Jessica Lee, and Adam Acone are part of the NFL Media team producing 85 hours of content around Super Bowl LVII, along with plenty of other content.
Last year's Super Bowl was at SoFi Stadium, located next to NFL Network's production facility. This year's game, in Phoenix, means a return to a compound or convention center far from Inglewood, but, as in recent years, the team back home has been busy all week with four control rooms cutting a wide variety of shows.
For example, Super Bowl Sunday GameDay Morning's pregame show will bring in video and audio signals from a 32- x 32-ft. set outside State Farm Stadium. Feeds from inside the venue will be part of 30 outbound signals from Phoenix to Los Angeles, along with TeamCam feeds from team hotels and Super Bowl Experience.
We also have some isos from Fox that we can use in our pregame show, says Adam Acone, senior director, media operations, NFL Media. And then there are the 11 postgame podium feeds, which are provided by Freeman. We'll send those as well. But those 30 feeds are supporting an 8 -hour pregame show on Sunday as well as a 90-minute postgame show.
Tuesday was the big setup day for NFL Media. Game Creek Video RiverHawk rolled in at the Convention Center to serve as the center of NFL Honors red carpet (NEP Denali handled the actual show) on Thursday, and Game Creek Celtic arrived at the international compound at State Farm Stadium.
We had our trucks parked, and our sets came in, says Acone. We started working with Apple on the commissioner's press conference and were loading in for the Honors Red Carpet, all while continuing our programming from Radio Row. It was a big setup day getting ready for Wednesday and Thursday.
Adam Acone (left) and Dave Shaw on the field on Super Sunday.
To Dave Shaw, head of media operations, NFL Media, the event has been marked by working with partners in new ways, beginning with Opening Night on Monday. Historically, the NFL Network has produced a host feed for Opening Night, but, because both NFL Network and Fox were doing Home Run Productions, it made sense for Van Wagner to produce a world feed and distribute it to the NFL and Fox.
We had our own talent and then shared the cameras with Fox, who had their own talent, Shaw points out. We also shared the Game Creek RiverHawk truck with Fox, which we haven't done before. It worked out well, and we were also both doing Home Run Productions with limited resources. We both had a couple of RF cameras from CP Communications.
During common moments, such as player introductions, the two networks shared the same feed, but, when the media sessions began, each would use its own cameras.
RiverHawk was a central hub for Fox and for NFL Network, says Shaw. Basically, all resources came into River Hawk. It was really good efficiency.
For the remote feed to NFL's primary headquarters in L.A., VP, Studio Operations, Jessica Lee coordinated NFL Media operations onsite, working closely with all teams in the new Inglewood facility, including support of all NFL Network, NFL+ (direct-to-consumer product), and NFL's digital-production and -content teams.
New this year, Apple Music, which is sponsoring the Halftime Show, produced the Rhianna press conference on Thursday instead of the NFL Network.
Apple wanted to build it out, and NFL team suggested they produce it so they can do it the way they want, says Acone. They brought in a flypack. It was a terrific collaboration: they brought in the technical infrastructure, and we brought in the transmission infrastructure. And we built in some efficiencies, which is fantastic.
Another big collaboration was with NBC for the NFL Honors on Thursday night. Because both NFL Network and NBC did a simulcast, the challenge was to ensure that each network had its own direction with its own bugs and graphics.
NFL Network also produced an eight-camera show on the red carpet produced in RiverHawk, says Acone. There were two jibs, two RF cameras, and a robo from Fletcher; AVS was our partner for wireless on the red carpet. We had one RF partner on the red carpet and Honors, which was another efficiency.
The NFL Network has always had a presence at the Super Bowl Experience, although this year's was more modest than is typical. The efforts support Super Bowl Live, the network's flagship program during Super Bowl Week with around six hours of programming a day, and Total Access.
We're using our L.A. facility and our studio and control room there for those shows, says Acone. And we have a two-camera setup in the Experience, where we shoot some segments. We're using our TeamCam infrastructure with Azzuro to get signals to L.A.
Shaw says the onsite technical team - led by Rhett VanBuskirk, senior manager, technical operations - coordinated each venue with NFL's engineering team - led by Bruce Goldfeder, VP, broadcast engineering, and Lorey Andres, director, engineering - on coordination and timing of all signals whether using direct fiber, TeamCam, or satellite fe
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Live From Super Bowl LVII: NFL Media Finds New Partners, New Efficiencies for Massive Effort Working closely with Fox Sports, NBC, and Apple eases production burden By Ken Kerschbaumer, Editorial Director 
