Sony Pixel Power calrec Sony

To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally

22/04/2024

To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers globally By Heather McLean

Friday, April 19, 2024 - 09:09

Print This Story

EMG is deploying four bikes in a 4G transmission backup test using LiveU units for the London Marathon 2024

This weekend nearly 66,000 people will don their favourite trainers, liberally apply a layer of lubricant to body parts that are likely to chafe, and pin on their numbers for the iconic London Marathon.

Being brought to TV screens around the world in its entirety by host broadcaster, the BBC, the broadcast of this 43 year old race is being carried out by technical services provider, EMG.

The London Marathon first took place in 1981 and has become one of the most popular marathons in the world. The route takes in many of London's best landmarks including Buckingham Palace, The Cutty Sark, Tower Bridge and Canary Wharf, and bringing it all to life is EMG.

We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels

This year the marathon has a reduced OB setup compared to previous years, with four rather than the previous six OBs along the route. Livermore explains: The marathon is a multi-site event. This year we have large outside broadcast units at the start in Blackheath, at Cutty Sark in Greenwich, at Tower Bridge and then at the finish line on Canada Gate. EMG Connectivity is deploying single camera 4G LiveU units and interview positions out across the marathon, which should give it a different feel to previous years.

Those units will be at Limehouse, where there will also be roving reporters, and at Blackfriars. Says Livermore: Depending on the success of those sites, and additional tests that we are doing this year, it has the potential to grow.

EMG's Mark Houghton and James Halliday testing RF connectivity prior to the 2024 London Marathon

To 4G or not to 4G

Those other tests are into the reliability of bonded 4G units, he notes. The issue that we've always had with any 4G or LiveU kits is the only time to test their viability for the London Marathon is at the London Marathon. At no other time do you have that number of people moving around in a cluster. The time that you want to film them is when there's a huge mass of people that arrive in that exact location. We are testing bikes [with LiveU units] this year, as a backup to the traditional [RF] links to the aeroplane.

In total, four bikes will be involved in the 4G backup test, which says Livermore, will give us a good indication of how well they work. EMG Connectivity has worked hard in integrating the systems into the existing bike setup, with bespoke mounting and switchable comms.

The most challenging aspect of the route is along the Blackfriars section of the marathon, where, there's a lot of tunnels and underpasses, notes Livermore. We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels.

We know that [4G] works in a quiet London in our tests outside of the London Marathon, but we're looking at what it does when [the city is] loaded with people and how the bikes perform through those sections. We're all looking forward to seeing the results.

Drone perspectives

New for the London Marathon in 2024 is the use of drones. There will be one at the start and one at the finish, providing those first and last mile shots to bring a new perspective to the footage, between the helicopter view and the jibs.

The drones are a new thing for the marathon; it hasn't been done before. There's one at the start on Blackheath and then one in the Queen Elizabeth Gardens at Canada Gate. We've had hoists in those positions in previous years, but we're hoping for a bit more movement from the drone, and they can get higher to give a more aerial shot. It's that nice in-between the hoist and the heli, that's what the drone gives you. And if we have some fine weather, it's going to look spectacular.

The drones will add to that sense of place for viewers at home watching the marathon, giving a view of the race itself and also spectacular glimpses of central London with its iconic buildings and bridges.

At the London Marathon, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity

Connecting cameras

The cameras being used are Sony HDC 4300's as standard and some Sony HDC 3500's. Meanwhile, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity.

RF equipment on board the RF relay aircraft for the London Marathon 2024

All of the inter-site feeds this year are being done as usual via satellite at BT's main satellite earth station, Madley Communications Centre, where over 65 giant satellite dishes dominate the 63-acre site in Herefordshire.

Says Livermore: We downlink them at Madeley, not at the finish line, because it's just more resilient to bring those feeds down to a large dish than it is to bring them down onto another satellite truck with a small dish; it's more resilient in terms of weather.

Then we bring those feeds back via BT Tower and get them to Canada Gate at the finish line where the presentation scanner is. This truck brings all of those feeds together, including the bikes, the helis, any of the live view kits that are out. Its where the final programme is made.

Meanwhile, the international feed is done at the BBC's base in Salford.
LINK: https://www.svgeurope.org/blog/headlines/to-4g-or-not-to-4g-emg-on-bri...
See more stories from svg

North America Stories

16/10/2026

MultiDyne Introduces Complete SilverBack Fiber Camera Kits for Live Cinema Production

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

SMPTE Heads to South Africa in Expansion Push

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

ENCO Highlights AI Tools for Newsrooms, Local Ads at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

BMG Unveils Media Command

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Adobe, NVIDIA Expand Their AI Partnership

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Rick Kaplan Will Depart NAB

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

TNDV, GameTime Productions Expand REMI's Role With Team Boxing League

Share Copy link Facebook X Linkedin Bluesky Email...

16/10/2026

Matthews Introduces 40 inch Sliding Leg C-Stand 2-Pack

The Stand that started it all in a matched pair of the industry-trusted C-Stands The 2-Pack provides both in a choice of chrome or black finish...

16/10/2026

Wooden Camera Introduces New Cage and Accessory System fo...

New lineup brings professional rigging, lens support, power, and mounting flexibility to Sony's compact cinema camera Wooden Camera today announced a new p...

16/10/2026

Matysiak Paints Motor City in Neon with Astera

Cinematographer John Matysiak ( Old Henry, Winning Time, Big George Foreman ) brings a vivid breathlessness to the near-wordless film Motor City. An actio...

16/10/2026

Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz Community

Next Jazz Legacy Celebrates Five Years of Mentorship and Impact Across the Jazz ...

15/10/2026

E!, USA Sports to Air Live from the Orange Carpet: WNBA Finals

E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...

15/10/2026

Eutelsat Renews Antik Telecom and A1 Partnership at 16 East

Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...

15/10/2026

SVG Sit-Down: FOR-As Ernie Leon on Software-Node Production, Ai for 9:16 Needs

FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...

15/10/2026

Cerberus Tech Introduces Livelink Studio for On-Demand Live Production

Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...

15/10/2026

USSI Global Promotes Amanda Flynn to Chief Operating Officer

USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...

15/10/2026

DAZN, Titan World Series Extend Partnership

DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...

15/10/2026

Sony Introduces ECM-W5 Wireless Microphone System

Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...

15/10/2026

Perfect Game Extends Partnership With Turtlebox as Official Bluetooth Speaker and Audio Provider

Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...

15/10/2026

Eden Project Uses LiveU EcoSystem for Live Learning Program

Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...

15/10/2026

HuskerVision Builds ST 2110 Production Facility With Grass Valley

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

15/10/2026

ESPN Launches ESPN JV YouTube Channel for Kids

ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...

15/10/2026

SMAC Entertainment, CAA, EverWonder Studio Launch Grand Slam of Flag Women's Flag Football Series

SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...

15/10/2026

PGA Tour's Farmers Insurance Skins Game Returns to Prime Video on Black Friday

The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...

15/10/2026

Netflix Gets Exclusive FIFA World Cup 2030 Rights in Spain and Andorra

Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...

15/10/2026

TNT Sports Proceeds With 1080p HDR Shows as Rays-Guardians Series Shifts to Cleveland for Game 3

Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...

15/10/2026

MultiDyne Introduces SilverBack Fiber Camera Kits for Cinema Cameras

MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...

15/10/2026

DIRECTV Launches Build Your Own Multiview for Sports

DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...

15/10/2026

ICAT Logistics Names Jonathan Stein Global Vice President of Sports and Live Events

ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...

15/10/2026

LA Clippers Announce 2026-27 Television Broadcast Plan

The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...

15/10/2026

NEP Adds TAG Multiviewing, Monitoring and QC to NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Supreme Court Sides With Republicans in Political Ad Rates Decision

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Interra Systems to Showcase Smarter Quality Assurance and...

Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...

15/10/2026

DATALAND Deploys Riedel Bolero for Secure Communications...

Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...

15/10/2026

Mediagenix Context-Aware Scheduling Helps Media Companies...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...

15/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chass...

Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe What's New: Sonnet Technologies tod...

15/10/2026

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution Audio Recording and Stable Connectivity

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution ...

15/10/2026

The Maxon Fall 2026 Release Delivers Bigger Worlds Faster...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

15/10/2026

Evergent Achieves TM Forum Open API Gold Certification -...

Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...

15/10/2026

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series The November 3 concert spotlights student creators and a growing program connect...

15/10/2026

USSI Global Elevates Amanda Flynn to Chief Operations Officer

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

HuskerVision Deploys Grass Valley-Based ST 2110 Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant to Feature CrewCom Flex at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

ESPN Viewership Up 10%, Extending Networks Growth For Sixth Year

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

NCTC Promotes Four to Senior Vice President

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Cerberus Tech to Introduce Livelink Studio at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant Technologies Showcases New CrewCom Flex at NAB New...

Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...

15/10/2026

Be There for the Beginning: Celebrate the Launch of NVIDIA RTX Spark

A new beginning for Windows PCs starts tomorrow with the launch of NVIDIA RTX Spark - one PC built for creators, gamers and AI agents. All are invited to celebr...

15/10/2026

NAB Show New York Preview: Presenting AVORA to North American audiences

My trip to IBC2026 came together at the last minute. After joining virtually last year, it was great to be back in Amsterdam to meet with customers and colleagu...