Sony Pixel Power calrec Sony

To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally

22/04/2024

To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers globally By Heather McLean

Friday, April 19, 2024 - 09:09

Print This Story

EMG is deploying four bikes in a 4G transmission backup test using LiveU units for the London Marathon 2024

This weekend nearly 66,000 people will don their favourite trainers, liberally apply a layer of lubricant to body parts that are likely to chafe, and pin on their numbers for the iconic London Marathon.

Being brought to TV screens around the world in its entirety by host broadcaster, the BBC, the broadcast of this 43 year old race is being carried out by technical services provider, EMG.

The London Marathon first took place in 1981 and has become one of the most popular marathons in the world. The route takes in many of London's best landmarks including Buckingham Palace, The Cutty Sark, Tower Bridge and Canary Wharf, and bringing it all to life is EMG.

We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels

This year the marathon has a reduced OB setup compared to previous years, with four rather than the previous six OBs along the route. Livermore explains: The marathon is a multi-site event. This year we have large outside broadcast units at the start in Blackheath, at Cutty Sark in Greenwich, at Tower Bridge and then at the finish line on Canada Gate. EMG Connectivity is deploying single camera 4G LiveU units and interview positions out across the marathon, which should give it a different feel to previous years.

Those units will be at Limehouse, where there will also be roving reporters, and at Blackfriars. Says Livermore: Depending on the success of those sites, and additional tests that we are doing this year, it has the potential to grow.

EMG's Mark Houghton and James Halliday testing RF connectivity prior to the 2024 London Marathon

To 4G or not to 4G

Those other tests are into the reliability of bonded 4G units, he notes. The issue that we've always had with any 4G or LiveU kits is the only time to test their viability for the London Marathon is at the London Marathon. At no other time do you have that number of people moving around in a cluster. The time that you want to film them is when there's a huge mass of people that arrive in that exact location. We are testing bikes [with LiveU units] this year, as a backup to the traditional [RF] links to the aeroplane.

In total, four bikes will be involved in the 4G backup test, which says Livermore, will give us a good indication of how well they work. EMG Connectivity has worked hard in integrating the systems into the existing bike setup, with bespoke mounting and switchable comms.

The most challenging aspect of the route is along the Blackfriars section of the marathon, where, there's a lot of tunnels and underpasses, notes Livermore. We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels.

We know that [4G] works in a quiet London in our tests outside of the London Marathon, but we're looking at what it does when [the city is] loaded with people and how the bikes perform through those sections. We're all looking forward to seeing the results.

Drone perspectives

New for the London Marathon in 2024 is the use of drones. There will be one at the start and one at the finish, providing those first and last mile shots to bring a new perspective to the footage, between the helicopter view and the jibs.

The drones are a new thing for the marathon; it hasn't been done before. There's one at the start on Blackheath and then one in the Queen Elizabeth Gardens at Canada Gate. We've had hoists in those positions in previous years, but we're hoping for a bit more movement from the drone, and they can get higher to give a more aerial shot. It's that nice in-between the hoist and the heli, that's what the drone gives you. And if we have some fine weather, it's going to look spectacular.

The drones will add to that sense of place for viewers at home watching the marathon, giving a view of the race itself and also spectacular glimpses of central London with its iconic buildings and bridges.

At the London Marathon, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity

Connecting cameras

The cameras being used are Sony HDC 4300's as standard and some Sony HDC 3500's. Meanwhile, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity.

RF equipment on board the RF relay aircraft for the London Marathon 2024

All of the inter-site feeds this year are being done as usual via satellite at BT's main satellite earth station, Madley Communications Centre, where over 65 giant satellite dishes dominate the 63-acre site in Herefordshire.

Says Livermore: We downlink them at Madeley, not at the finish line, because it's just more resilient to bring those feeds down to a large dish than it is to bring them down onto another satellite truck with a small dish; it's more resilient in terms of weather.

Then we bring those feeds back via BT Tower and get them to Canada Gate at the finish line where the presentation scanner is. This truck brings all of those feeds together, including the bikes, the helis, any of the live view kits that are out. Its where the final programme is made.

Meanwhile, the international feed is done at the BBC's base in Salford.
LINK: https://www.svgeurope.org/blog/headlines/to-4g-or-not-to-4g-emg-on-bri...
See more stories from svg

North America Stories

06/12/2025

Survey: M&E Embraces Horizontally Integrated Media Archiving Approach

FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...

06/12/2025

Czech TV Deploys LiveU Solutions in 10 OB Vans

HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...

06/12/2025

NATAS Celebrates 76th Technology & Engineering Emmy Award Honorees

NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...

05/12/2025

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...

05/12/2025

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio Data

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...

05/12/2025

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Scalable Production System with Ross Video

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...

05/12/2025

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD Split

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...

05/12/2025

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championship

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...

05/12/2025

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...

05/12/2025

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast for World Cup Draw

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...

05/12/2025

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...

05/12/2025

ESPN Enters College Football's Most Intense Month With Elevated Workflows for Championship Week

ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...

05/12/2025

Sorry, Baby, Peter Hujar's Day, Among Sundance Institute-Supported Projects Nominated for 2026 Film Independent Spirit Awards

It's about that time! Awards season is in full swing, and the Film Independe...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7 Billon

LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Gracenote Launches New CTV Ad Platform

NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...

05/12/2025

IAB Tech Lab Releases Deals API

NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...

05/12/2025

Nielsen: NFL Thanksgiving Games Score Big Audiences

NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...

05/12/2025

Iris Cloud-Connected Camera Control Platform Now Available

NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7B

HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Iris Cloud-Connected Camera Control Platform Is Now Available

NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...

05/12/2025

FCC Approves AT&T's $1 Billion Acquisition of UScellular Spectrum

WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...

05/12/2025

The Best Coldplay Songs: 21 Tracks That Shoot for the Stars

The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start. December ...

05/12/2025

Zafris Lecture Series Brings Nabil Ayers to Berklee

Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...

05/12/2025

Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Action Thriller 'TYGO'

Back to All News Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...

04/12/2025

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be a Game-Changer for Live Sports Production

SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...

04/12/2025

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Content & Strategic Communications, Harvard University

SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...

04/12/2025

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Sports Storytelling

Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...

04/12/2025

London to Riyadh: DAZN Brings the Boxing Glamour to New Production Levels for Benavidez v Yarde in Saudi Arabia

London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...

04/12/2025

Analysis: Paramount Bets on the Battering Ram' with Champions League Play

Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large Tuesday, December 2, 2025 - 10:12 Print ...

04/12/2025

Space City Home Network Launches SCHN+ DTC App for Astros and Rockets

Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...

04/12/2025

SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Sports Media Supply Chain

SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...

04/12/2025

New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolution Taking Place in Sports Broadcasting

New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...

04/12/2025

Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S. Thursday, December 4, 2025 - 1:52 pm Print This Sto...

04/12/2025

Cutting Through Rocks ( ) Shows the Difference That One Person Can Make for Change

(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...

04/12/2025

L3Harris Supports NOAA's Million Mile Journey to Safeguard Earth from Solar Storms

Coronal mass ejections caused by eruptions on the surface of the sun can have fa...

04/12/2025

Gracenote launches new CTV ad platform making program-level targeting a reality

Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK - December 4, 2025 - N...

04/12/2025

Lightware in 2025 - Celebrating a successful year of inno...

Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...

04/12/2025

Riedel and Haivision Join Forces to Advance Wireless Vide...

Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...

04/12/2025

Harmonic and Normann Engineering Achieve Major Milestone...

Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...

04/12/2025

Foundry introduces Multi-Paint support for Mari 7-5 devel...

Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...

04/12/2025

Professional Wireless Systems PWS Manages Over 1000 Wirel...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...

04/12/2025

Lionsgate and Debmar-Mercury partner with LTN to power di...

LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...

04/12/2025

Bitmovin and ThinkAnalytics Partner to Deliver Intelligen...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...

04/12/2025

The HELM and Keslow Camera join forces to launch Keslow L...

The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...

04/12/2025

LiveU Pushes Creative Boundaries at ISE 2026 Powering Ric...

At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...

04/12/2025

Broadcasters See More Potential in Programmatic Advertising

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...

04/12/2025

HBO Max Plans Significant Expansion of European Footprint

MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...

04/12/2025

AudioShake Launches Features for Removing Copyrighted Music

SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...

04/12/2025

TNDV Wraps REMI Production of a Fishing Tournament in Mexico

NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...