Sony Pixel Power calrec Sony

To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally

22/04/2024

To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers globally By Heather McLean

Friday, April 19, 2024 - 09:09

Print This Story

EMG is deploying four bikes in a 4G transmission backup test using LiveU units for the London Marathon 2024

This weekend nearly 66,000 people will don their favourite trainers, liberally apply a layer of lubricant to body parts that are likely to chafe, and pin on their numbers for the iconic London Marathon.

Being brought to TV screens around the world in its entirety by host broadcaster, the BBC, the broadcast of this 43 year old race is being carried out by technical services provider, EMG.

The London Marathon first took place in 1981 and has become one of the most popular marathons in the world. The route takes in many of London's best landmarks including Buckingham Palace, The Cutty Sark, Tower Bridge and Canary Wharf, and bringing it all to life is EMG.

We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels

This year the marathon has a reduced OB setup compared to previous years, with four rather than the previous six OBs along the route. Livermore explains: The marathon is a multi-site event. This year we have large outside broadcast units at the start in Blackheath, at Cutty Sark in Greenwich, at Tower Bridge and then at the finish line on Canada Gate. EMG Connectivity is deploying single camera 4G LiveU units and interview positions out across the marathon, which should give it a different feel to previous years.

Those units will be at Limehouse, where there will also be roving reporters, and at Blackfriars. Says Livermore: Depending on the success of those sites, and additional tests that we are doing this year, it has the potential to grow.

EMG's Mark Houghton and James Halliday testing RF connectivity prior to the 2024 London Marathon

To 4G or not to 4G

Those other tests are into the reliability of bonded 4G units, he notes. The issue that we've always had with any 4G or LiveU kits is the only time to test their viability for the London Marathon is at the London Marathon. At no other time do you have that number of people moving around in a cluster. The time that you want to film them is when there's a huge mass of people that arrive in that exact location. We are testing bikes [with LiveU units] this year, as a backup to the traditional [RF] links to the aeroplane.

In total, four bikes will be involved in the 4G backup test, which says Livermore, will give us a good indication of how well they work. EMG Connectivity has worked hard in integrating the systems into the existing bike setup, with bespoke mounting and switchable comms.

The most challenging aspect of the route is along the Blackfriars section of the marathon, where, there's a lot of tunnels and underpasses, notes Livermore. We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels.

We know that [4G] works in a quiet London in our tests outside of the London Marathon, but we're looking at what it does when [the city is] loaded with people and how the bikes perform through those sections. We're all looking forward to seeing the results.

Drone perspectives

New for the London Marathon in 2024 is the use of drones. There will be one at the start and one at the finish, providing those first and last mile shots to bring a new perspective to the footage, between the helicopter view and the jibs.

The drones are a new thing for the marathon; it hasn't been done before. There's one at the start on Blackheath and then one in the Queen Elizabeth Gardens at Canada Gate. We've had hoists in those positions in previous years, but we're hoping for a bit more movement from the drone, and they can get higher to give a more aerial shot. It's that nice in-between the hoist and the heli, that's what the drone gives you. And if we have some fine weather, it's going to look spectacular.

The drones will add to that sense of place for viewers at home watching the marathon, giving a view of the race itself and also spectacular glimpses of central London with its iconic buildings and bridges.

At the London Marathon, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity

Connecting cameras

The cameras being used are Sony HDC 4300's as standard and some Sony HDC 3500's. Meanwhile, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity.

RF equipment on board the RF relay aircraft for the London Marathon 2024

All of the inter-site feeds this year are being done as usual via satellite at BT's main satellite earth station, Madley Communications Centre, where over 65 giant satellite dishes dominate the 63-acre site in Herefordshire.

Says Livermore: We downlink them at Madeley, not at the finish line, because it's just more resilient to bring those feeds down to a large dish than it is to bring them down onto another satellite truck with a small dish; it's more resilient in terms of weather.

Then we bring those feeds back via BT Tower and get them to Canada Gate at the finish line where the presentation scanner is. This truck brings all of those feeds together, including the bikes, the helis, any of the live view kits that are out. Its where the final programme is made.

Meanwhile, the international feed is done at the BBC's base in Salford.
LINK: https://www.svgeurope.org/blog/headlines/to-4g-or-not-to-4g-emg-on-bri...
See more stories from svg

North America Stories

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design has announced that The Associated Press (AP) has completed the transition of its global video editing platform to DaVinci Reso...

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

FLUX.2 Image Generation Models Now Released, Optimized for NVIDIA RTX GPUs

Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...

24/11/2025

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainment

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...

24/11/2025

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Industry) Technology Icon

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...

24/11/2025

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NFL, NBA, MLB, USTA Power Dec. 16 Conversations

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...

24/11/2025

Case Study: YES Network Streamlines Broadcast Operations with Beam Dynamics

Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff Monday, November 24, 2025 - 11:18 am Print This Story | Subscribe ...

24/11/2025

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Approach to Meet Rises in Consumer Demand with Calrec

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...

24/11/2025

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Worlds: a Start-Up Mentality and $7 Billion Revenues

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...

24/11/2025

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Auction Will Impact Broadcasters

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...

24/11/2025

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferation of PTZ Cameras for Sports Venues and Broadcasters

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...

24/11/2025

L3Harris' Next-Generation Weather Imager Ready to Deliver Life-Saving Weather Data Under Critical NOAA Satellite Program

The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...

24/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...

24/11/2025

Fall Sports Plus Fresh Broadcast Slate Equals Big Gains, Reshuffled Company Rankings in Nielsen's October Media Distributor Gauge

Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...

24/11/2025

Sinclair Promotes Sean LaRose to VP and General Manager in Rochester

ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...

24/11/2025

Chaos and Connection: Meet the Unfiltered Cast of Reality Dating Series Badly in Love' as Trailer Debuts

Back to All News Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...

24/11/2025

AI On: 3 Ways Specialized AI Agents Are Reshaping Businesses

Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...

22/11/2025

Deadline Extended for 2025 Best in Market Awards

The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....

22/11/2025

Clear-Com Unveils 4-Channel HelixNet Beltpack - Expanding...

Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...

22/11/2025

Marshall Electronics Features its CV625 and CV612 PTZ Cam...

Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...

22/11/2025

QuickLink StudioPro Powers LiveConnect Live Production at...

At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...

22/11/2025

Professional Wireless Systems PWS Delivers Flawless RF Co...

Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...

22/11/2025

Telestream Introduces ARGUS v23 Featuring Live Look for R...

Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...

22/11/2025

Peer Software Expands Data Orchestration and Analytics Pl...

Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...

22/11/2025

Atomos Expands Ninja TX Series Capabilities with Powerful...

At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...

22/11/2025

AWS Announces Elemental MediaConnect Router

Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...

22/11/2025

Rise Announces 2025 Award Winners

Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...

22/11/2025

Lightware introduces new HC60 product line to strengthen...

Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...

22/11/2025

IDX Unveils CUE-J Series Batteries

CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....

22/11/2025

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years

The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...

22/11/2025

FCC Sets Deadlines for Comments on New NextGen TV Proposals

WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...

22/11/2025

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Students

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...

21/11/2025

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in Software-Defined Live Production

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...

21/11/2025

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage at PayPal Park

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...

21/11/2025

NWSL Caps 2025 Season With Awards Show, Skills Challenge Productions

NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...

21/11/2025

USL and NEP Ready for Largest USL Championship Final Production Ever

USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...

21/11/2025

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Season 3

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...

21/11/2025

Dinner and a Movie: Jared Lank on Powwow Highway and Luskinikn

Jared Lank and his mother in the '90s...