Sony Pixel Power calrec Sony

To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally

22/04/2024

To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers globally By Heather McLean

Friday, April 19, 2024 - 09:09

Print This Story

EMG is deploying four bikes in a 4G transmission backup test using LiveU units for the London Marathon 2024

This weekend nearly 66,000 people will don their favourite trainers, liberally apply a layer of lubricant to body parts that are likely to chafe, and pin on their numbers for the iconic London Marathon.

Being brought to TV screens around the world in its entirety by host broadcaster, the BBC, the broadcast of this 43 year old race is being carried out by technical services provider, EMG.

The London Marathon first took place in 1981 and has become one of the most popular marathons in the world. The route takes in many of London's best landmarks including Buckingham Palace, The Cutty Sark, Tower Bridge and Canary Wharf, and bringing it all to life is EMG.

We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels

This year the marathon has a reduced OB setup compared to previous years, with four rather than the previous six OBs along the route. Livermore explains: The marathon is a multi-site event. This year we have large outside broadcast units at the start in Blackheath, at Cutty Sark in Greenwich, at Tower Bridge and then at the finish line on Canada Gate. EMG Connectivity is deploying single camera 4G LiveU units and interview positions out across the marathon, which should give it a different feel to previous years.

Those units will be at Limehouse, where there will also be roving reporters, and at Blackfriars. Says Livermore: Depending on the success of those sites, and additional tests that we are doing this year, it has the potential to grow.

EMG's Mark Houghton and James Halliday testing RF connectivity prior to the 2024 London Marathon

To 4G or not to 4G

Those other tests are into the reliability of bonded 4G units, he notes. The issue that we've always had with any 4G or LiveU kits is the only time to test their viability for the London Marathon is at the London Marathon. At no other time do you have that number of people moving around in a cluster. The time that you want to film them is when there's a huge mass of people that arrive in that exact location. We are testing bikes [with LiveU units] this year, as a backup to the traditional [RF] links to the aeroplane.

In total, four bikes will be involved in the 4G backup test, which says Livermore, will give us a good indication of how well they work. EMG Connectivity has worked hard in integrating the systems into the existing bike setup, with bespoke mounting and switchable comms.

The most challenging aspect of the route is along the Blackfriars section of the marathon, where, there's a lot of tunnels and underpasses, notes Livermore. We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels.

We know that [4G] works in a quiet London in our tests outside of the London Marathon, but we're looking at what it does when [the city is] loaded with people and how the bikes perform through those sections. We're all looking forward to seeing the results.

Drone perspectives

New for the London Marathon in 2024 is the use of drones. There will be one at the start and one at the finish, providing those first and last mile shots to bring a new perspective to the footage, between the helicopter view and the jibs.

The drones are a new thing for the marathon; it hasn't been done before. There's one at the start on Blackheath and then one in the Queen Elizabeth Gardens at Canada Gate. We've had hoists in those positions in previous years, but we're hoping for a bit more movement from the drone, and they can get higher to give a more aerial shot. It's that nice in-between the hoist and the heli, that's what the drone gives you. And if we have some fine weather, it's going to look spectacular.

The drones will add to that sense of place for viewers at home watching the marathon, giving a view of the race itself and also spectacular glimpses of central London with its iconic buildings and bridges.

At the London Marathon, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity

Connecting cameras

The cameras being used are Sony HDC 4300's as standard and some Sony HDC 3500's. Meanwhile, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity.

RF equipment on board the RF relay aircraft for the London Marathon 2024

All of the inter-site feeds this year are being done as usual via satellite at BT's main satellite earth station, Madley Communications Centre, where over 65 giant satellite dishes dominate the 63-acre site in Herefordshire.

Says Livermore: We downlink them at Madeley, not at the finish line, because it's just more resilient to bring those feeds down to a large dish than it is to bring them down onto another satellite truck with a small dish; it's more resilient in terms of weather.

Then we bring those feeds back via BT Tower and get them to Canada Gate at the finish line where the presentation scanner is. This truck brings all of those feeds together, including the bikes, the helis, any of the live view kits that are out. Its where the final programme is made.

Meanwhile, the international feed is done at the BBC's base in Salford.
LINK: https://www.svgeurope.org/blog/headlines/to-4g-or-not-to-4g-emg-on-bri...
See more stories from svg

North America Stories

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

18/12/2025

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...

18/12/2025

The Gauge: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...

18/12/2025

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expand...

18/12/2025

NAB Once Again Urges FCC to Eliminate Ownership Rules

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Carr Stands Up for His Policies in Senate Hearing

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

The HELM and ARRI announce strategic partnership to redef...

The HELM, a global expert in cinematic live broadcast and high-end production workflows, has entered a strategic partnership with ARRI, the renowned designer an...

18/12/2025

Cadena Melodia Upgrades to DHD SX2 Audio Production Conso...

Cadena Melod a de Colombia (Cadena Melod a), a long-established Colombian radio network, has chosen DHD audio SX2 production consoles for integration into the m...

18/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic (NASDAQ: HLIT) today announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize...

18/12/2025

Broadcast Solutions Group acquires PMT Professional Motio...

Broadcast Solutions Group, a leading system integrator and provider of innovative solutions for the broadcast and media industry, has announced the acquisition ...

18/12/2025

Keepit named a Leader in IDC MarketScape for Worldwide Sa...

Keepit, the SaaS data protection company, announced today that it has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendo...

18/12/2025

Limecraft 2025 Version 8 adds User Controlled Notificatio...

Limecraft today announced the release of Limecraft 2025.8, the eighth and final major platform update of the year. This release strengthens daily workflows acro...

18/12/2025

creativespace Expands Footprint in the House of Worship M...

DigitalGlue is very grateful, especially at this time of the year, that its creative.space platform has expanded its footprint within the House of Worship marke...

18/12/2025

TAG Video Systems Celebrates Multiple APAC Award Wins for...

TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing...

18/12/2025

NDI and Zoom team up to bring seamless connectivity to me...

NDI, the leading video connectivity standard for AV-over-IP, and Zoom, the AI-first collaboration platform, announce a strategic collaboration to integrate the ...

18/12/2025

YES and Synamedia extended deal backs Partner TV launch

Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest I...

18/12/2025

Riedel Builds Global Communication and Commentary Network...

Riedel Communications today announced it provided a fully integrated communications and commentary solution for the 15th National Games of China, supporting 56 ...

18/12/2025

Clear-Com Arcadia Central Station Links Toledo Walleye an...

When both the Toledo Walleye and Toledo Mud Hens play at home on the same night, communication between their respective production teams is essential. To stream...

18/12/2025

TMT Insights Focus Platform Recognized with TV Tech Best...

TMT Insights' new upstream media supply chain platform, Focus, was selected as a winner in the 2025 Media & Entertainment: Best in Market Awards in the TV T...

18/12/2025

Clear-Com Named Official Intercom Partner for NAMMs 125th...

Clear-Com is proud to announce its continued role as the official intercom supplier for the Yamaha Grand Plaza Stage at The 2026 NAMM Show, taking place Januar...

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Teaser for Can This Love Be Translated' Previews a Heartwarming Romance To Open 2026

Back to All News Teaser for Can This Love Be Translated' Previews a Heartw...

18/12/2025

Now Generally Available, NVIDIA RTX PRO 5000 72GB Blackwell GPU Expands Memory Options for Desktop Agentic AI

Top-notch options for AI at the desktops of developers, engineers and designers ...

18/12/2025

Deck the Vaults: Fallout: New Vegas' Joins the Cloud This Holiday Season

Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

17/12/2025

EdgeBeam Wireless Makes Initial Sale, Expands Executive Team

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Warner Bros. Discovery Tells Shareholders to Reject Paramount Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

NDI, Zoom Collaborate on Seamless Connectivity

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcasters Mark Momentous Year of Challenges Amid Viewing Fragmentation

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Tennessee Public Broadcaster to Trial AI Metadata

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Chyron Unveils New AXIS Maps

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcast Solutions Group Acquires PMT Professional Motion Technology

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Texas Attorney General Takes Aim at 5 TV Manufacturers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

DirecTV Wins Appeal in Retransmission Price-Fixing Suit

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

E.W. Scripps Rejects Sinclair Takeover Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration

KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...

17/12/2025

Inside the Unseen World of Indian Customs: Netflix Reveals the Brave Heroics of rhe Customs Officers in 'Taskaree'

Back to All News Inside the Unseen World of Indian Customs: Netflix Reveals the...

17/12/2025

Netflix Announces 'Paparazzi King': The Docuseries Coming to Netflix on January 9th

Back to All News Netflix Announces Paparazzi King: The Docuseries Coming to Net...

17/12/2025

Inside The Unseen World Of Indian Customs: Netflix Reveals The Brave Heroics Of The Customs Officers In Taskaree

Back to All News Inside The Unseen World Of Indian Customs: Netflix Reveals The...

17/12/2025

Netflix announces PAPARAZZI KING: the docu series coming to Netflix on January 9th

Back to All News Netflix announces PAPARAZZI KING: the docu series coming to Ne...

17/12/2025

Netflix Unveils First Look at 'Jo Nesbo's Detective Hole' Premiering on March 26, 2026

Back to All News Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...