Sony Pixel Power calrec Sony

To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally

22/04/2024

To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers globally By Heather McLean

Friday, April 19, 2024 - 09:09

Print This Story

EMG is deploying four bikes in a 4G transmission backup test using LiveU units for the London Marathon 2024

This weekend nearly 66,000 people will don their favourite trainers, liberally apply a layer of lubricant to body parts that are likely to chafe, and pin on their numbers for the iconic London Marathon.

Being brought to TV screens around the world in its entirety by host broadcaster, the BBC, the broadcast of this 43 year old race is being carried out by technical services provider, EMG.

The London Marathon first took place in 1981 and has become one of the most popular marathons in the world. The route takes in many of London's best landmarks including Buckingham Palace, The Cutty Sark, Tower Bridge and Canary Wharf, and bringing it all to life is EMG.

We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels

This year the marathon has a reduced OB setup compared to previous years, with four rather than the previous six OBs along the route. Livermore explains: The marathon is a multi-site event. This year we have large outside broadcast units at the start in Blackheath, at Cutty Sark in Greenwich, at Tower Bridge and then at the finish line on Canada Gate. EMG Connectivity is deploying single camera 4G LiveU units and interview positions out across the marathon, which should give it a different feel to previous years.

Those units will be at Limehouse, where there will also be roving reporters, and at Blackfriars. Says Livermore: Depending on the success of those sites, and additional tests that we are doing this year, it has the potential to grow.

EMG's Mark Houghton and James Halliday testing RF connectivity prior to the 2024 London Marathon

To 4G or not to 4G

Those other tests are into the reliability of bonded 4G units, he notes. The issue that we've always had with any 4G or LiveU kits is the only time to test their viability for the London Marathon is at the London Marathon. At no other time do you have that number of people moving around in a cluster. The time that you want to film them is when there's a huge mass of people that arrive in that exact location. We are testing bikes [with LiveU units] this year, as a backup to the traditional [RF] links to the aeroplane.

In total, four bikes will be involved in the 4G backup test, which says Livermore, will give us a good indication of how well they work. EMG Connectivity has worked hard in integrating the systems into the existing bike setup, with bespoke mounting and switchable comms.

The most challenging aspect of the route is along the Blackfriars section of the marathon, where, there's a lot of tunnels and underpasses, notes Livermore. We do have an enhanced RF system that gives us diversity across that section of the marathon and coverage through the tunnels. And we're going to monitor the 4G [on bikes] and see what it does in those tunnels.

We know that [4G] works in a quiet London in our tests outside of the London Marathon, but we're looking at what it does when [the city is] loaded with people and how the bikes perform through those sections. We're all looking forward to seeing the results.

Drone perspectives

New for the London Marathon in 2024 is the use of drones. There will be one at the start and one at the finish, providing those first and last mile shots to bring a new perspective to the footage, between the helicopter view and the jibs.

The drones are a new thing for the marathon; it hasn't been done before. There's one at the start on Blackheath and then one in the Queen Elizabeth Gardens at Canada Gate. We've had hoists in those positions in previous years, but we're hoping for a bit more movement from the drone, and they can get higher to give a more aerial shot. It's that nice in-between the hoist and the heli, that's what the drone gives you. And if we have some fine weather, it's going to look spectacular.

The drones will add to that sense of place for viewers at home watching the marathon, giving a view of the race itself and also spectacular glimpses of central London with its iconic buildings and bridges.

At the London Marathon, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity

Connecting cameras

The cameras being used are Sony HDC 4300's as standard and some Sony HDC 3500's. Meanwhile, Aerial Camera Systems (ACS) will provide the helicopters and aeroplane with EMG Connectivity on the transmissions and ground links and BT on the backhaul connectivity.

RF equipment on board the RF relay aircraft for the London Marathon 2024

All of the inter-site feeds this year are being done as usual via satellite at BT's main satellite earth station, Madley Communications Centre, where over 65 giant satellite dishes dominate the 63-acre site in Herefordshire.

Says Livermore: We downlink them at Madeley, not at the finish line, because it's just more resilient to bring those feeds down to a large dish than it is to bring them down onto another satellite truck with a small dish; it's more resilient in terms of weather.

Then we bring those feeds back via BT Tower and get them to Canada Gate at the finish line where the presentation scanner is. This truck brings all of those feeds together, including the bikes, the helis, any of the live view kits that are out. Its where the final programme is made.

Meanwhile, the international feed is done at the BBC's base in Salford.
LINK: https://www.svgeurope.org/blog/headlines/to-4g-or-not-to-4g-emg-on-bri...
See more stories from svg

North America Stories

10/01/2026

ESPN Reports Near-Record Viewing for Start of NBA Season

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Supplying Logistical Needs for Events in 2026

Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...

09/01/2026

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French Open, Advancing Remote Workflows at Techwood Facility

Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...

09/01/2026

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Production Capabilities

NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...

09/01/2026

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics This Weekend

NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...

09/01/2026

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic Bears-Packers Primetime Matchup in Chicago

NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...

09/01/2026

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card Coverage

NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...

09/01/2026

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Operation Into January

NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...

09/01/2026

Carr: FCC Looking for Ways to Empower' Local Broadcasters

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

Panasonic to Introduce Projection, LED and Workflow Offerings at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

SMPTE Announces 2026 Leadership

SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...

09/01/2026

Globecast Appoints Chris Pulis as Group Chief Technology...

Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...

09/01/2026

Hollywood Professional Association Announces Updates to B...

The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...

09/01/2026

SDVI APPOINTS SIMON ELDRIDGE AS CHIEF OPERATING OFFICER

SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...

09/01/2026

Cobalt Digital Returns to ISE with Comprehensive Lineup o...

Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...

09/01/2026

iWedia Strengthens Leadership in ATSC 3-0 with Market-Pro...

iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...

09/01/2026

Amino and Xibo Partner to Deliver Next Generation 4K Digi...

Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...

09/01/2026

FIFA Strikes Content Deal with TikTok for 2026 World Cup

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

HPA Elects New Officers, Board Members for 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

NFL's 2025-26 Regular Season Is Second-Most-Watched Ever

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

FCC Sets Tentative Agenda for Jan. 29 Open Meeting

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

Carr: FCC Looking for Ways to 'Empower' Local Broadcasters

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

09/01/2026

NVIDIA Unveils Multi-Agent Intelligent Warehouse and Catalog Enrichment AI Blueprints to Power the Retail Pipeline

Every that was easy shopping moment is made possible by teams working to hit s...

08/01/2026

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Viewing Options

At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...

08/01/2026

SVG Students To Watch: Sophie Fowler, University of Oregon

SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...

08/01/2026

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and Ken Aagaard

Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...

08/01/2026

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power and Value of LTO Tape for Video Archiving

SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...

08/01/2026

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Olympics, Super Bowl, NBA All-Star Plans

Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...

08/01/2026

Hollywood Professional Association (HPA) Announces Updates to Board of Directors

The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...

08/01/2026

Chyron Releases Virtual Placement 8.0

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

SMPTE Names Board Officers, Governors for 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

FCC to Vote on Proposals Expanding Unlicensed Use of 6 GHz Band

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

RTVE selects Alfalite Neopix for its first broadcast depl...

Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...

08/01/2026

Richard E. Wiley to Step Down as Media Institute's Chairman

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

Cineverse Acquires Giant Worldwide

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

08/01/2026

Maxon Introduces Cinebench 2026

Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon. Maxon is t...

08/01/2026

Zixi Accelerates Global Growth with Appointment of Heathe...

Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales. In...

08/01/2026

Pebble future-proofs playout at Canal Sur

Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...

08/01/2026

Panasonics success in US market with Flagship Z95B OLED T...

iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...

08/01/2026

Secuoya Chile Invests in Ikegami UHK-X600 and UHL-X40 Cam...

Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...

08/01/2026

Kiloview Highlights its Integrated AV-over-IP Ecosystem a...

Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...

08/01/2026

iWedia and Realtek Strengthen Collaboration to Shape the...

iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...

08/01/2026

CJP Broadcast delivers new pitch-side media facility for...

CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...

08/01/2026

PlayBox Neo CEO Defines Vision for 2026 after Record Year...

PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery "With a brand new year at PlayBox Neo already off to a flying start, I...

08/01/2026

Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Concert

Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...

08/01/2026

New Korean Series Beauty in the Beast' (WT) in Production: A Fantasy Campus Romance With a Wolfy Twist

Back to All News New Korean Series Beauty in the Beast' (WT) in Production...

08/01/2026

Japan Science and Technology Agency Develops NVIDIA-Powered Moonshot Robot for Elderly Care

The next universal technology since the smartphone is on the horizon - and it ma...

08/01/2026

AI Copilot Keeps Berkeley's X-Ray Particle Accelerator on Track

In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....

08/01/2026

More Ways to Play, More Games to Love - GeForce NOW Wraps CES With Linux Support, Fire TV App, Flight Stick Controls

NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...

07/01/2026

SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAY

SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...