SevenAccelerator invests in nucao
Unterf hring, 23.10.2023 - SevenAccelerator takes a stake in the nu company GmbH, the company behind the successful chocolate brand nucao, via a media investment in the mid-single-digit millions. The start-up from Leipzig has set itself the goal of sustainably changing the chocolate market - with organic chocolate products that are not only vegan, but also rely on ecologically sustainable and fair cocoa sourcing and are packaged in an environmentally friendly way. The high-quality chocolate snacks are available both in bricks-and-mortar shops and in the online shop. The media investment is intended to help nucao to further increase its brand awareness in Germany, to push the sale of nucao articles and at the same time to expand all distribution channels even more.
With this investment, SevenAccelerator underlines its expertise in sustainably building up consumer-oriented start-ups through individually tailored investments in the form of media volume and significantly increasing their brand awareness via ProSiebenSat.1s high-reach TV and digital channels. The investment unit places particular emphasis on partnership-based support for the start-ups and close cooperation with their management teams. Using SevenAccelerator as a catalyst, the ProSiebenSat.1 Group can identify economic and social trends at an early stage and actively develop its portfolio across the Group. At the same time, the digital group becomes an essential pillar in nucaos marketing planning thanks to its expertise in addressing target groups. As part of the media convertible loan that SevenAccelerator is working with to build its portfolio, nucaos TV and digital advertising campaign already started last Monday.
Maximilian Jochim, Managing Director SevenVentures GmbH: The fact that after KoRo and TiNDLE, another ambitious food start-up has decided to work with us in the long term underlines our expertise in brand building and the unchanged strength of TV as an effective advertising medium for consumer-oriented products. We tap into suitable target groups for nucao, for whom sustainable consumer behaviour as well as transparency and credibility of the companies whose products they buy are important. At the same time, the presence on our strong channels and platforms also increases the chances for nationwide listings in the retail trade.
For its part, nucao wants to use the media deal to expand the brands sales channels through increased advertising presence. Parallel to the SevenAccelerators entry, nucao was able to sign an extensive partnership with REWE, which includes the nationwide listing of various offerings such as chocolate bars, chocolate tablets and chocolate snacks. Further listings at drugstores such as dm are expected to help bring vegan chocolate further into the focus of consumer habits.
A series of point-of-sale promotions will additionally raise awareness at the start of the cooperation and highlight the added social value of sustainably produced and vegan chocolate in addition to the taste qualities of the products.
Christian Fenner, co-founder and CMO nucao: The strategic partnership means we can both increase our brand awareness and spread our message for more sustainability in the chocolate segment. With our first TV campaign, we reach 25 million people who see the spot on average five times. This broad brand exposure brings us closer to our goal of making sustainable chocolates the standard on supermarket shelves. Our creamy recipes have what it takes to stand up to conventional chocolates while using significantly less sugar, no artificial additives or palm oil.
About SevenVentures: SevenVentures is the leading TV media investor and, as a company in the Commerce & Ventures segment of ProSiebenSat.1 Media SE, the optimal partner for high-growth consumer-oriented companies, especially from the consumer goods, retail and services sectors, that have the potential to achieve sustainable success through the use of TV advertising: In return for shares in their equity (media-for-equity) or revenue shares (media-for-revenue), companies receive advertising time on ProSiebenSat.1 stations in particular. In the Commerce & Ventures segment, ProSiebenSat.1 bundles the Groups minority and majority investment areas. In addition to SevenVentures with the SevenAccelerator, this also includes the investment unit SevenGrowth and the companies of NuCom Group.
About nucao: The Leipzig-based chocolate company nucao is sustainably turning the confectionery market upside down: founded in 2016 by three industrial engineers, the purpose-driven company is a pioneer for outrageously delicious and sustainable chocolate. All products are vegan, full of organic ingredients and fair trade cocoa from organic farming, and packaged in an environmentally friendly way in home-compostable cellulose film or paper. With this, nucao not only sets a new standard on the chocolate shelf, but also shows that positive business is no longer a utopia. On its mission, the B Corp-certified start-up supports reforestation projects in cooperation with Eden Reforestation Projects and has already been able to plant almost 14 million trees. The goal: 1 billion trees by 2035. #chocinglygood
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
SevenAccelerator invests in nucao 
