Kindle Paperwhite and Kindle Now Available on Amazon.ca

Kindle Paperwhite and Kindle Now Available on Amazon.ca

Kindle Paperwhite, the most advanced e-reader ever constructed with higher resolution, 62% more pixels, 25% higher-contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker designonly CDN$139

Kindle Paperwhite Wi-Fi 3Gthe top-of-the-line Kindle with free 3G wirelessonly CDN$199

Latest generation Kindlesmall, light and even fasteronly CDN$89

Kindle and Kindle Paperwhite also available at over a thousand retail locations, including Staples, The Source and Shoppers Drug Mart

Canada Kindle Storeon Amazon.ca offers the largest selection of the most popular books, including the most best sellers from the Globe and Mail and Le Devoir best seller lists, winners of the Giller prize, and over 50,000 French-language titles

SEATTLE--(BUSINESS WIRE)--Jan. 23, 2013-- (NASDAQ:AMZN)Amazon.ca today announced that the new family of Kindle e-readers is now available to customers in Canada. The all-new top-of-the-line Kindle Paperwhite is the most advanced e-reader ever built with 62% more pixels and 25% increased contrast compared to the previous generation Kindle, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, a thin and light design, and is available in both Wi-Fi only and Wi-Fi 3G models. Never pay for or hunt for a Wi-Fi hotspot with the free 3G wireless Kindle Paperwhite for just CDN$199 or choose Kindle Paperwhite with Wi-Fi for only CDN$139. The new latest generation Kindle, the lightest and smallest Kindle ever, with new, improved fonts and faster page turns at the low price of CDN$89. Kindle, Kindle Paperwhite and Kindle Paperwhite Wi-Fi 3G support multiple languages, including French, and are available starting today at www.amazon.ca/kindlepaperwhite.

In addition, Canadian customers can now access the Canada Kindle Store directly from their Kindle. The Kindle Store offers the largest selection of the most popular books, including the most best sellers from the Globe and Mail and Le Devoir best seller lists, winners of the Giller prize, and a broad selection of works from leading Canadian publishers and authors, including Margaret Atwood, Alice Munro and Yann Martel. The Canada Kindle Store has over 1.5 million Kindle books, including over 250,000 exclusive books customers won't find anywhere else, over 35,000 free books, and over 50,000 French-language titles. Visit www.amazon.ca/kindlebooks for more information. All Kindle books are Buy Once, Read Everywherecustomers can read their Kindle books on Kindle devices and on iPhone, iPad, iPod touch, Android and Windows phones and Android tablets using the free Kindle apps.

We're excited to make the best-selling and most advanced e-readers in the world available to our Amazon.ca customers for the first time, making it easier and more affordable than ever for Canadian readers to own a Kindle, said Dave Limp, Vice President, Amazon Kindle. With a Kindle in their hands, Canadian customers can now directly access the Kindle Store with the largest selection of the books people want to read, including the largest selection of best sellers and over 250,000 titles that are exclusive to the Kindle Store.

E-readers have found their place in today's digital lifestyle by providing users with a unique reading experience, said Mark Shanahan, senior technology merchant at Staples Canada. Our goal is to help people choose a device that's right for them by offering a broad selection of popular e-readers like the Kindle and Kindle Paperwhite in one convenient place, making it easy for customers to see, touch, and try the product.

Kindle PaperwhiteThe World's Most Advanced E-Reader

Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast

Kindle Paperwhite's display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels than the previous generation Kindle, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite's screen has 25% higher contrast than the previous generation Kindle the blacks are blacker, and the whites are whiter.

Innovative Built-In Light

Backlit LCD displays direct light up through the display into the user's eyes. Kindle Paperwhite's patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader's eyes. This means a reader can read for hours with less eye fatigue and strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an incredible experience in the dark and in direct sunlight.

Breakthrough Battery Life

Kindle Paperwhite's built-in front light is designed to be used at all timesboth in daylight and in a dark roomfor the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon's light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.

Free 3G

Kindle's free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspotthey simply download and read books anytime, anywhere. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi 3G, so customers pay no monthly fees and sign no annual contracts.

Built-In Wi-Fi

Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the r

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