BLIND Boosts Midwest Sales with KK & Joanna

Award-winning motion graphics, design and animation studio BLIND has retained KK & Joanna for representation in the Midwest. Principals Kristina KK Kovacevic and Joanna Miller will pursue advertising assignments for BLIND in Chicago, Detroit, Minneapolis and other markets in the region. The relationship has already born fruit in the form of a project for Sears and Chicago agency mcgarrybowen. Other projects are in bidding and planning stages.

BLIND Executive Producer Tobin Kirk says that his team is excited about the quality of the creative coming out of Chicago and other cities in the area. We're big fans of Midwestern agencies, he says. We're also excited about the energy and enthusiasm that KK and Joanna have added to the mix. The relationship is already yielding great results.

Kristina KK Kovacevic and Joanna Miller

The enthusiasm is mutual, notes Kovacevic, who described reaction to BLIND's latest work, which includes campaigns for such brands as Crate & Barrel, Ancestry.com and Flintstones, as well as for the Broadway show The Last Ship, as phenomenal. The production value they deliver is exceptional and the creative is fresh; it speaks to so many Midwest-based accounts, Kobacevic says. Plus, the team at BLIND will bend over backwards to make budgets work. They're wonderful collaborators.

The expansion of BLIND's sales strategy comes as it is also growing and diversifying its service offering. The studio recently launched BLIND Labs, a new creative unit focused on innovative technology platforms for brands, entertainment companies and startups. Kirk notes that clients are looking for creative partners that bring multiple skills to the table, innovative ideas and a flexible work ethic.

KK & Joanna (formerly KK Reps) has been representing creative talent for more than fourteen years. It's roster includes companies engaged in live action, visual effects and new media. The company can be reached at kkreps.net.

About BLIND

Since 1995, Blind has produced projects from conception to reality with award-winning design that engenders surprise and far exceeds client expectations. Cutting-edge campaigns for brands such as Xbox, Audi, Showtime, Sony, DirecTV, OppenheimerFunds, McDonald's, Scion, and recording artists including Gnarls Barkley, The Raveonettes, Cinematic Orchestra and Justin Timberlake have made Blind the go-to company for award winning creative. We are open, collaborative and use our collective experience, design and technical knowledge to create meaningful and compelling content for all mediums. Our goal is to continue to be the company that clients rely on to deliver creative excellence and service so outstanding in its responsiveness that they become enthusiastic fans.

http://www.blind.com

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