
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production studio worked closely with Sterling Brands to complete the extensive project.
OddBeast, an award-winning motion design and production studio, was tapped by Sterling Brands for an extensive project involving iRobot's all-new Roomba lineup. The challenge: develop a wide array of premium content for an entirely new portfolio of products that iRobot had not yet revealed or introduced to the world. With nothing to film or photograph, Sterling entrusted OddBeast for this project, which required scrappiness and solid CGI skills. The agency had previously called on OddBeast for a project involving Shaquille O'Neal-branded candy gummies, so they already knew the team had the 3D chops.
OddBeast isn't just incredibly talented; they're a total joy to collaborate with, said Jeff Raulie, Sterling's creative director. We handed them a crazy, ambitious project, and they delivered magic at every turn. Honestly, they made us look cooler than we are, and we're not mad about it!
Facing a tight timeline, OddBeast needed to develop an entire suite of Roomba launch assets using 100% CGI, from 3D animation showcasing new technologies to static renders of each product in a multitude of angles and environments. The team would be creating essentially everything iRobot's global marketing department needed to drum up excitement for the launch, and the best-in-class content necessary to reach consumers on Amazon.
To accomplish this, OddBeast used insanely powerful computers, employing industry go-tos like Cinema4D and Otoy's Octane, but it was Otoy's RNDR service that helped the team meet some particularly tight deadlines. Communication was also clutch in managing the project's massive number of deliverables, along with the inherent revisions and scope changes along the way.
Michael, our senior producer, had weekly meetings with the agency during which he became adept at finding that artful balance between an ever-changing ask and what was actually possible, said Ronny Young, OddBeast's founder and president. By communicating constantly and offering the client choices, we were able to establish a clean cut-off point while producing our best work.
OddBeast's 8-month project for iRobot generated the most deliverables the studio had ever produced for a single client. The robust suite of launch campaign assets included 20+ high-end photoreal CGI videos ranging from 60-120 seconds in length and over 500 static product images, as well as assorted GIFs. Watch launch video HERE.
The iRobot project is a prime example of OddBeast's growth in a real, tangible expression. It's a huge milestone in our book, and we wouldn't be who we are today without it, Young added.
CREDITS:
Agency: Sterling
Client Director: Liz Brunner
Managing Director: Scott Lucas
Creative Director: Jeff Raulie
Graphic Designer: Marisa Balmori
Motion Design/Production Studio: OddBeast
Executive Producer: Ronny Young
Senior Producer: Michael Brookbank
Senior 3D Animator: Kevin Gautraud
Senior 3D Animator: Joel Gautraud
Creative Director: TJ Bitter
Houdini Artist: Liam Conway
3D Rendering: Alex Weber
3D Rendering: Kevin Passmore (freelance)
Associate Producer: Gracie Markus
Animation Support: Morphika
June 18, 2025Gencom Technology Upgrades Fijian Parliament's Video Monitoring Distribution System with AJA Dante AV 4K SolutionsIn today's connected world, constituents expect real-time access to live government proceedings.
June 18, 2025Avid delivers game-changing Splice integration to power music creators with new Pro Tools releaseSeamless partner integrations and enhancements streamline workflows for music and postproduction AI-powered
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
15/07/2025
As part of its mandate, the Advanced Television Systems Committee the U.S. organization tasked with developing advanced broadcast TV standards promotes ATSC 3.0...
15/07/2025
QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...
15/07/2025
Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...
15/07/2025
Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...
15/07/2025
Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...
15/07/2025
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...
15/07/2025
Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...
15/07/2025
The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...
15/07/2025
Stand 5.H27, IBC2025, Amsterdam, 12 15 September 2025: SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media co...
15/07/2025
Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...
15/07/2025
Company marks 15 years of innovation at the show
Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...
15/07/2025
New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications
Hitomi Broadcast, the market leader in audi...
15/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
15/07/2025
MELVILLE, N.Y. Chyron said its Chyron LIVE cloud-native live production solution has successfully completed the Amazon Web Services (AWS) Foundational Technical...
15/07/2025
PHILADELPHIA The Xumo streaming platform joint venture between Comcast and Charter has announced the nationwide launch of a new line of Xumo TVs from Westinghou...
15/07/2025
LONGMONT, Colo. DPA Microphones said Chris Kontopanos has joined the microphone solutions provider as its new regional sales manager, Mid-Atlantic....
15/07/2025
Submissions for NVIDIA's Plug and Play: Project G-Assist Plug-In Hackathon a...
14/07/2025
The Royal Moroccan Air Force hosted a C-130 award ceremony with L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert a...
14/07/2025
UK launch set for September, following on from recent US and Germany releases
London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...
14/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
14/07/2025
The awards are open to IBC2025 show exhibitors and offer a valuable platform for companies to raise awareness for the new products and solutions they will be la...
14/07/2025
Clear-Com is excited to announce a significant expansion of the award-winning Arcadia Central Station with new software updates. Together, these releases dram...
14/07/2025
Grass Valley and Daktronics today announced a strategic technology partnership that unites Grass Valley's live production expertise with Daktronics' lea...
14/07/2025
Cloud playout solutions provider, Veset, and swXtch.io, provider of cloud-based multicast and reliable networking solutions, are partnering to deliver multicast...
14/07/2025
Tintri , a DDN subsidiary and leader in AI-powered data management solutions, today announces a game-changing and award-winning refresh to its global Partner P...
14/07/2025
HighField AI, the broadcast industry's first agentic and multimodal AI platform for automating graphics production, is now commercially available. Developed...
14/07/2025
Encompass Digital Media has today announced that it has been delivering a complex global services project for DAZN, the world s leading sports entertainment pla...
14/07/2025
MASV (massive.io), the fastest, most reliable large file transfer platform trusted by over 10,000 global organizations, announced today it will showcase its nex...
14/07/2025
Calrec is introducing a series of usability, customisation and system enhancements across the entire range of Argo consoles at IBC 2025, on Stand 8.C47. Look ou...
14/07/2025
Fincons Group, IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce a new engagement...
14/07/2025
Stand 5.F45, IBC2025, Amsterdam, 12 15 September 2025 Intinor returns to IBC to present the latest updates to its Direkt series. A key development on show is ...
14/07/2025
This month, NVIDIA founder and CEO Jensen Huang promoted AI in both Washington, D.C. and Beijing - emphasizing the benefits that AI will bring to business and s...
14/07/2025
Sony's New Coach's Headset Was Designed in Collaboration With the NFL Featuring a custom dynamic boom mic, the headset will debut in the fall By Dan Da...
14/07/2025
Live From MLB All-Star 2025: MLB Network's Marc Caiafa and Tom Guidice on th...
14/07/2025
Back to All News
Netflix ISP Speed Index for June 2025
Product
14 July 2025
Global
Link copied to clipboard
One percent of Internet Service Providers (ISP...
14/07/2025
Back to All News
Netflix Begins Filming The Map of Longing With Al cia Falc , P...
14/07/2025
This July marks 100 days since I officially stepped into the role of CEO at Grass Valley, a milestone not of abrupt change, but of confident continuity.
Unlike...
13/07/2025
Back to All News
Netflix Expands B&B Universe' with Yu Jae Seok's B&B ...
13/07/2025
Live From MLB All-Star 2025: MLB Network Marks Five Straight Years of Onsite MLB...
12/07/2025
Ryan Coogler accepting the 2013 Vanguard Award. Photo by Alberto E. Rodriguez.
Editor's Note: In honor of Fruitvale Station s 12th anniversary, we're d...
12/07/2025
Key Code Education, the professional training division of Key Code Media, proudly announces a major update to its Adobe Premiere Pro Engineering and Advanced Op...
12/07/2025
Key Code Education, a leader in instructor-led post production training for over...
12/07/2025
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...