The sound of London s MOMENTUM

Sennheiser's MOMENTUM campaign presents Mogees by Bruno Zamborlin to make music in the city:

- Over a third of us listen to music every day when we travel

- 43% keep their headphones on to ensure our personal sound bubble is not disturbed

A giant cube has been built in the centre of Covent Garden to recreate the personal soundscape commuters experience when travelling. Research by audio specialist Sennheiser has shown the importance Brits place on their personal soundscape, with over a third listening to music every day on their commute and of those, 1 in 7 using it to reduce stress.

Celebrating people with momentum, Sennheiser's What's your MOMENTUM?' campaign will invite passers-by in to the central London installation from 19th - 21st June to play commuters' everyday objects with Mogees and discover the sound of their own personal MOMENTUM.

The campaign has been inspired by Sennheiser's UK ambassador Bruno Zamborlin and his invention, Mogees - a brand new device which turns everyday objects into musical instruments. Passers-by at the Covent Garden installation can create sounds from a collection of commuter-themed objects within the sound bubble and upload videos inspired by the event as part of Sennheiser's social video project, What's your MOMENTUM' which aims to champion inspirational and innovative people in sound creation, from the everyday to the famous.

A series of seven second clips recorded across the three days will be available to view and share at www.sennheiser-momentum.com as part of the event's video chain. Contributors will get the chance to win pairs of Sennheiser MOMENTUM headphones alongside six-month subscriptions to Spotify Premium and their very own Mogees to play the world', as soon as the device will be available for the market.

Dr Michael Bull, Professor of Sound studies at University of Sussex comments: Today's users of mobile technologies increasingly desire an enveloping personalised acoustic to everyday life in which space becomes their very own sonic envelope. In tune with their own body, their world becomes one with their soundtracked' movements; moving to the rhythm of their music rather than to the rhythm of the street. The installation will enable people to creatively reconnect with their urban environment while playfully engaging with sound, becoming a home to multiple exper-iments, playful and pleasurable, together yet separate."

Steve Dalton, Director of Marketing at Sennheiser explains: Sennheiser's What's your MOMENTUM' campaign celebrates sound innovation and our love of the music that keeps us moving. We wanted to bring to life one of our many global ambassadors in the campaign, in this instance Bruno Zamborlin and his device, Mogees. By replicating the personal sound phenomenon through the Sennheiser MOMENTUM sound bubble and getting people to interact with sound, we want them to think about what gives them MOMENTUM every day. Whether consciously or not, we are very accustomed to being surrounded by our own personal sound bubble, using it as a tool to relax or stay awake, make us feel good or fuel our happiness. With our research finding a whopping 43% of 16-24 year olds keep their headphones in to avoid being disturbed - we understand maintaining your own personal sound bubble is very important.

What is your MOMENTUM?'

Sennheiser is showcasing 100 of the most inspirational sound stories' as part of its 2014 MOMENTUM project finding ambassadors from across the globe, including UK based Imogen Heap, Di Mainstone and now Bruno Zamborlin inventor and founder at Mogees, inviting them to share unique achievements and inviting others to share their own stories as part of the social video project.

MOMENTUM is already building around the world with a range of inspirational personalities outside of the UK joining the project, including the inventor of the sustainable smartphone Dave Hakkens; founder of the Boiler Room' phenomenon Michail Stangl; and EKLIPS, the French beatboxer that will be challenging Eminem's world record by rapping 105 words in just 16 seconds. Firm in the belief that sound makes the world go round, Sennheiser is asking the British public to join in celebrating these achievements that, one by one, are improving the way we interact with sound each day.

To learn more, watch the films or to submit videos (before July 31st 2014), visit www.sennheiser-momentum.com

Even more MOMENTUM videos can be found on www.youtube.com/sennheisermomentum

LINK:	http://en-uk.sennheiser.com/news-the-sound-of-londons-momentum-...
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