Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design
Brie Clayton February 29, 2024
0 Comments
Motion is what makes potential customers stop scrolling, noted photographer and director Philipp Paulus.
Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes, he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
My background was in photography, but while building up my portfolio, I noticed that video was becoming more and more sought after by clients, he explained. Picking up a Blackmagic Pocket Cinema Camera 4K back then was my way of trying video out without being intimidated by the big camera builds. Blackmagic has stuck with me ever since.
In addition to the Pocket Cinema Camera 4K, Paulus' workflow now includes Blackmagic Cinema Camera 6K and Blackmagic Pocket Cinema Camera 6K Pro digital film cameras and DaVinci Resolve Studio, which he uses for editing, color grading, VFX and audio post production, along with a DaVinci Resolve Micro Panel and a DaVinci Resolve Speed Editor.
Photo and Film Unite
Blackmagic Design has a very unique setup that's beneficial to the continuing merger between photography and videography that the fashion industry is experiencing, noted Paulus. For example, clients, who used to book photographers and now need videographers, don't know that something needs to be edited and picture locked before it gets graded. They want to see a look preview with the first draft they receive, which I fully understand. Since I use Resolve end to end, I'm able to cater to my clients' needs because I can efficiently do it all in one program.
While I now use Resolve for all post production, I learned on other systems and would only use Resolve for grading; a workflow unnecessarily complicated but still common in the industry. When I noticed how much more efficient my workflow became once I made the switch to edit, grade, VFX and sound in one app, it blew my mind.
According to Paulus, the same is true when it comes to Blackmagic Design's cameras. The Pocket Cinema Camera line and Blackmagic Cinema Camera 6K are unique because you can treat them like a still photo camera. You can grab them, shoot a film, and they have everything you need on board, while creating beautiful images, he said.
After purchasing a Pocket Cinema Camera 4K years ago at the beginning of his career, Paulus eventually secured bigger jobs and started renting bigger and more expensive cameras because that's what he thought he had to do.
With other cameras, I often ran into technical problems that are not tolerable, he said. Also, the Pocket Cinema Camera 4K is fast and efficient. Other cameras require a larger team which makes your workflow slow. Long story short, while larger cameras can produce a great image, you might literally miss some shots because the camera isn't ready. Since the Pocket Cinema Camera 4K also produces beautiful images, with some good grading and a beautiful lens, you can barely tell the difference between cameras.
Having gone through both learning experiences over the years, I came to the point where it only made sense to fully commit to a Blackmagic Design hardware and software workflow. The fashion and advertising industries are going through major changes, and Blackmagic Design is catering to those needs, he continued. Funny enough, one of the recent Helmut Lang projects I worked on was also live switched and streamed to YouTube with a Blackmagic Design workflow.
February 28, 2024Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6KBlackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
From the Street to the Runway
For Helmut Lang's pre fall 2024 campaign, Paulus was tasked with a standard fashion show recording, but he stretched the possibilities, creating an extended fashion campaign film that spanned the street to the runway.
Helmut Lang has a very forward thinking approach to its campaigns and advertising and was one of the early brands to recognize how important it is to have a motion film campaign, he said. Instead of just filming a fashion show as a live event, we wanted to document the protagonist, who was our model opening the show, in the hours before the show via a short film.
Shot with the Pocket Cinema Camera 4K and Pocket Cinema Camera 6K Pro in Blackmagic RAW and posted in DaVinci Resolve Studio with a DaVinci Resolve Speed Editor, Paulus noted that there were extra scenes that had to be shot and edited in hectic last minute settings.
We had to wait to shoot one scene until the day before the fashion show as the dress wasn't ready before then. There was also a transition scene in the film where she walks from the Lower East Side into the venue and through the backstage areas where the live show was taking place. We wanted to create this scene to connect the film with the live show, but since we only had access to the location and hair and makeup stations the morning of the s
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design 
