
Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design
Brie Clayton February 29, 2024
0 Comments
Motion is what makes potential customers stop scrolling, noted photographer and director Philipp Paulus.
Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes, he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
My background was in photography, but while building up my portfolio, I noticed that video was becoming more and more sought after by clients, he explained. Picking up a Blackmagic Pocket Cinema Camera 4K back then was my way of trying video out without being intimidated by the big camera builds. Blackmagic has stuck with me ever since.
In addition to the Pocket Cinema Camera 4K, Paulus' workflow now includes Blackmagic Cinema Camera 6K and Blackmagic Pocket Cinema Camera 6K Pro digital film cameras and DaVinci Resolve Studio, which he uses for editing, color grading, VFX and audio post production, along with a DaVinci Resolve Micro Panel and a DaVinci Resolve Speed Editor.
Photo and Film Unite
Blackmagic Design has a very unique setup that's beneficial to the continuing merger between photography and videography that the fashion industry is experiencing, noted Paulus. For example, clients, who used to book photographers and now need videographers, don't know that something needs to be edited and picture locked before it gets graded. They want to see a look preview with the first draft they receive, which I fully understand. Since I use Resolve end to end, I'm able to cater to my clients' needs because I can efficiently do it all in one program.
While I now use Resolve for all post production, I learned on other systems and would only use Resolve for grading; a workflow unnecessarily complicated but still common in the industry. When I noticed how much more efficient my workflow became once I made the switch to edit, grade, VFX and sound in one app, it blew my mind.
According to Paulus, the same is true when it comes to Blackmagic Design's cameras. The Pocket Cinema Camera line and Blackmagic Cinema Camera 6K are unique because you can treat them like a still photo camera. You can grab them, shoot a film, and they have everything you need on board, while creating beautiful images, he said.
After purchasing a Pocket Cinema Camera 4K years ago at the beginning of his career, Paulus eventually secured bigger jobs and started renting bigger and more expensive cameras because that's what he thought he had to do.
With other cameras, I often ran into technical problems that are not tolerable, he said. Also, the Pocket Cinema Camera 4K is fast and efficient. Other cameras require a larger team which makes your workflow slow. Long story short, while larger cameras can produce a great image, you might literally miss some shots because the camera isn't ready. Since the Pocket Cinema Camera 4K also produces beautiful images, with some good grading and a beautiful lens, you can barely tell the difference between cameras.
Having gone through both learning experiences over the years, I came to the point where it only made sense to fully commit to a Blackmagic Design hardware and software workflow. The fashion and advertising industries are going through major changes, and Blackmagic Design is catering to those needs, he continued. Funny enough, one of the recent Helmut Lang projects I worked on was also live switched and streamed to YouTube with a Blackmagic Design workflow.
February 28, 2024Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6KBlackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
From the Street to the Runway
For Helmut Lang's pre fall 2024 campaign, Paulus was tasked with a standard fashion show recording, but he stretched the possibilities, creating an extended fashion campaign film that spanned the street to the runway.
Helmut Lang has a very forward thinking approach to its campaigns and advertising and was one of the early brands to recognize how important it is to have a motion film campaign, he said. Instead of just filming a fashion show as a live event, we wanted to document the protagonist, who was our model opening the show, in the hours before the show via a short film.
Shot with the Pocket Cinema Camera 4K and Pocket Cinema Camera 6K Pro in Blackmagic RAW and posted in DaVinci Resolve Studio with a DaVinci Resolve Speed Editor, Paulus noted that there were extra scenes that had to be shot and edited in hectic last minute settings.
We had to wait to shoot one scene until the day before the fashion show as the dress wasn't ready before then. There was also a transition scene in the film where she walks from the Lower East Side into the venue and through the backstage areas where the live show was taking place. We wanted to create this scene to connect the film with the live show, but since we only had access to the location and hair and makeup stations the morning of the s
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
19/03/2026
Other Voices presents a legendary night of music as Foo Fighters bring their stadium anthems to St James' Church, An Daingean. The surprise performance teas...
19/03/2026
***Issued by RT on behalf of RTS Ireland Awards / Gradaim RTS 2026...
19/03/2026
It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer.
Streaming...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...