Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design
Brie Clayton February 29, 2024
0 Comments
Motion is what makes potential customers stop scrolling, noted photographer and director Philipp Paulus.
Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes, he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
My background was in photography, but while building up my portfolio, I noticed that video was becoming more and more sought after by clients, he explained. Picking up a Blackmagic Pocket Cinema Camera 4K back then was my way of trying video out without being intimidated by the big camera builds. Blackmagic has stuck with me ever since.
In addition to the Pocket Cinema Camera 4K, Paulus' workflow now includes Blackmagic Cinema Camera 6K and Blackmagic Pocket Cinema Camera 6K Pro digital film cameras and DaVinci Resolve Studio, which he uses for editing, color grading, VFX and audio post production, along with a DaVinci Resolve Micro Panel and a DaVinci Resolve Speed Editor.
Photo and Film Unite
Blackmagic Design has a very unique setup that's beneficial to the continuing merger between photography and videography that the fashion industry is experiencing, noted Paulus. For example, clients, who used to book photographers and now need videographers, don't know that something needs to be edited and picture locked before it gets graded. They want to see a look preview with the first draft they receive, which I fully understand. Since I use Resolve end to end, I'm able to cater to my clients' needs because I can efficiently do it all in one program.
While I now use Resolve for all post production, I learned on other systems and would only use Resolve for grading; a workflow unnecessarily complicated but still common in the industry. When I noticed how much more efficient my workflow became once I made the switch to edit, grade, VFX and sound in one app, it blew my mind.
According to Paulus, the same is true when it comes to Blackmagic Design's cameras. The Pocket Cinema Camera line and Blackmagic Cinema Camera 6K are unique because you can treat them like a still photo camera. You can grab them, shoot a film, and they have everything you need on board, while creating beautiful images, he said.
After purchasing a Pocket Cinema Camera 4K years ago at the beginning of his career, Paulus eventually secured bigger jobs and started renting bigger and more expensive cameras because that's what he thought he had to do.
With other cameras, I often ran into technical problems that are not tolerable, he said. Also, the Pocket Cinema Camera 4K is fast and efficient. Other cameras require a larger team which makes your workflow slow. Long story short, while larger cameras can produce a great image, you might literally miss some shots because the camera isn't ready. Since the Pocket Cinema Camera 4K also produces beautiful images, with some good grading and a beautiful lens, you can barely tell the difference between cameras.
Having gone through both learning experiences over the years, I came to the point where it only made sense to fully commit to a Blackmagic Design hardware and software workflow. The fashion and advertising industries are going through major changes, and Blackmagic Design is catering to those needs, he continued. Funny enough, one of the recent Helmut Lang projects I worked on was also live switched and streamed to YouTube with a Blackmagic Design workflow.
February 28, 2024Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6KBlackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
From the Street to the Runway
For Helmut Lang's pre fall 2024 campaign, Paulus was tasked with a standard fashion show recording, but he stretched the possibilities, creating an extended fashion campaign film that spanned the street to the runway.
Helmut Lang has a very forward thinking approach to its campaigns and advertising and was one of the early brands to recognize how important it is to have a motion film campaign, he said. Instead of just filming a fashion show as a live event, we wanted to document the protagonist, who was our model opening the show, in the hours before the show via a short film.
Shot with the Pocket Cinema Camera 4K and Pocket Cinema Camera 6K Pro in Blackmagic RAW and posted in DaVinci Resolve Studio with a DaVinci Resolve Speed Editor, Paulus noted that there were extra scenes that had to be shot and edited in hectic last minute settings.
We had to wait to shoot one scene until the day before the fashion show as the dress wasn't ready before then. There was also a transition scene in the film where she walks from the Lower East Side into the venue and through the backstage areas where the live show was taking place. We wanted to create this scene to connect the film with the live show, but since we only had access to the location and hair and makeup stations the morning of the s
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design 
