Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design
Brie Clayton February 29, 2024
0 Comments
Motion is what makes potential customers stop scrolling, noted photographer and director Philipp Paulus.
Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes, he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
My background was in photography, but while building up my portfolio, I noticed that video was becoming more and more sought after by clients, he explained. Picking up a Blackmagic Pocket Cinema Camera 4K back then was my way of trying video out without being intimidated by the big camera builds. Blackmagic has stuck with me ever since.
In addition to the Pocket Cinema Camera 4K, Paulus' workflow now includes Blackmagic Cinema Camera 6K and Blackmagic Pocket Cinema Camera 6K Pro digital film cameras and DaVinci Resolve Studio, which he uses for editing, color grading, VFX and audio post production, along with a DaVinci Resolve Micro Panel and a DaVinci Resolve Speed Editor.
Photo and Film Unite
Blackmagic Design has a very unique setup that's beneficial to the continuing merger between photography and videography that the fashion industry is experiencing, noted Paulus. For example, clients, who used to book photographers and now need videographers, don't know that something needs to be edited and picture locked before it gets graded. They want to see a look preview with the first draft they receive, which I fully understand. Since I use Resolve end to end, I'm able to cater to my clients' needs because I can efficiently do it all in one program.
While I now use Resolve for all post production, I learned on other systems and would only use Resolve for grading; a workflow unnecessarily complicated but still common in the industry. When I noticed how much more efficient my workflow became once I made the switch to edit, grade, VFX and sound in one app, it blew my mind.
According to Paulus, the same is true when it comes to Blackmagic Design's cameras. The Pocket Cinema Camera line and Blackmagic Cinema Camera 6K are unique because you can treat them like a still photo camera. You can grab them, shoot a film, and they have everything you need on board, while creating beautiful images, he said.
After purchasing a Pocket Cinema Camera 4K years ago at the beginning of his career, Paulus eventually secured bigger jobs and started renting bigger and more expensive cameras because that's what he thought he had to do.
With other cameras, I often ran into technical problems that are not tolerable, he said. Also, the Pocket Cinema Camera 4K is fast and efficient. Other cameras require a larger team which makes your workflow slow. Long story short, while larger cameras can produce a great image, you might literally miss some shots because the camera isn't ready. Since the Pocket Cinema Camera 4K also produces beautiful images, with some good grading and a beautiful lens, you can barely tell the difference between cameras.
Having gone through both learning experiences over the years, I came to the point where it only made sense to fully commit to a Blackmagic Design hardware and software workflow. The fashion and advertising industries are going through major changes, and Blackmagic Design is catering to those needs, he continued. Funny enough, one of the recent Helmut Lang projects I worked on was also live switched and streamed to YouTube with a Blackmagic Design workflow.
February 28, 2024Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6KBlackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
From the Street to the Runway
For Helmut Lang's pre fall 2024 campaign, Paulus was tasked with a standard fashion show recording, but he stretched the possibilities, creating an extended fashion campaign film that spanned the street to the runway.
Helmut Lang has a very forward thinking approach to its campaigns and advertising and was one of the early brands to recognize how important it is to have a motion film campaign, he said. Instead of just filming a fashion show as a live event, we wanted to document the protagonist, who was our model opening the show, in the hours before the show via a short film.
Shot with the Pocket Cinema Camera 4K and Pocket Cinema Camera 6K Pro in Blackmagic RAW and posted in DaVinci Resolve Studio with a DaVinci Resolve Speed Editor, Paulus noted that there were extra scenes that had to be shot and edited in hectic last minute settings.
We had to wait to shoot one scene until the day before the fashion show as the dress wasn't ready before then. There was also a transition scene in the film where she walks from the Lower East Side into the venue and through the backstage areas where the live show was taking place. We wanted to create this scene to connect the film with the live show, but since we only had access to the location and hair and makeup stations the morning of the s
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Dante interfaces, intercom and control systems for modern AV environments
Glensound will showcase a focused range of networked audio and intercom solutions fo...
08/06/2026
Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...
08/06/2026
DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary
Brie Clayton June 8, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Cl...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design 
