
Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design
Brie Clayton February 29, 2024
0 Comments
Motion is what makes potential customers stop scrolling, noted photographer and director Philipp Paulus.
Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes, he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
My background was in photography, but while building up my portfolio, I noticed that video was becoming more and more sought after by clients, he explained. Picking up a Blackmagic Pocket Cinema Camera 4K back then was my way of trying video out without being intimidated by the big camera builds. Blackmagic has stuck with me ever since.
In addition to the Pocket Cinema Camera 4K, Paulus' workflow now includes Blackmagic Cinema Camera 6K and Blackmagic Pocket Cinema Camera 6K Pro digital film cameras and DaVinci Resolve Studio, which he uses for editing, color grading, VFX and audio post production, along with a DaVinci Resolve Micro Panel and a DaVinci Resolve Speed Editor.
Photo and Film Unite
Blackmagic Design has a very unique setup that's beneficial to the continuing merger between photography and videography that the fashion industry is experiencing, noted Paulus. For example, clients, who used to book photographers and now need videographers, don't know that something needs to be edited and picture locked before it gets graded. They want to see a look preview with the first draft they receive, which I fully understand. Since I use Resolve end to end, I'm able to cater to my clients' needs because I can efficiently do it all in one program.
While I now use Resolve for all post production, I learned on other systems and would only use Resolve for grading; a workflow unnecessarily complicated but still common in the industry. When I noticed how much more efficient my workflow became once I made the switch to edit, grade, VFX and sound in one app, it blew my mind.
According to Paulus, the same is true when it comes to Blackmagic Design's cameras. The Pocket Cinema Camera line and Blackmagic Cinema Camera 6K are unique because you can treat them like a still photo camera. You can grab them, shoot a film, and they have everything you need on board, while creating beautiful images, he said.
After purchasing a Pocket Cinema Camera 4K years ago at the beginning of his career, Paulus eventually secured bigger jobs and started renting bigger and more expensive cameras because that's what he thought he had to do.
With other cameras, I often ran into technical problems that are not tolerable, he said. Also, the Pocket Cinema Camera 4K is fast and efficient. Other cameras require a larger team which makes your workflow slow. Long story short, while larger cameras can produce a great image, you might literally miss some shots because the camera isn't ready. Since the Pocket Cinema Camera 4K also produces beautiful images, with some good grading and a beautiful lens, you can barely tell the difference between cameras.
Having gone through both learning experiences over the years, I came to the point where it only made sense to fully commit to a Blackmagic Design hardware and software workflow. The fashion and advertising industries are going through major changes, and Blackmagic Design is catering to those needs, he continued. Funny enough, one of the recent Helmut Lang projects I worked on was also live switched and streamed to YouTube with a Blackmagic Design workflow.
February 28, 2024Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6KBlackmagic Design today announced that photographer and director Philipp Paulus (@philipppaulus) produced
February 27, 2024Let's talk about DaVinci Resolve's Titles We all know that DaVinci Resolve is an amazing software. However, in
From the Street to the Runway
For Helmut Lang's pre fall 2024 campaign, Paulus was tasked with a standard fashion show recording, but he stretched the possibilities, creating an extended fashion campaign film that spanned the street to the runway.
Helmut Lang has a very forward thinking approach to its campaigns and advertising and was one of the early brands to recognize how important it is to have a motion film campaign, he said. Instead of just filming a fashion show as a live event, we wanted to document the protagonist, who was our model opening the show, in the hours before the show via a short film.
Shot with the Pocket Cinema Camera 4K and Pocket Cinema Camera 6K Pro in Blackmagic RAW and posted in DaVinci Resolve Studio with a DaVinci Resolve Speed Editor, Paulus noted that there were extra scenes that had to be shot and edited in hectic last minute settings.
We had to wait to shoot one scene until the day before the fashion show as the dress wasn't ready before then. There was also a transition scene in the film where she walks from the Lower East Side into the venue and through the backstage areas where the live show was taking place. We wanted to create this scene to connect the film with the live show, but since we only had access to the location and hair and makeup stations the morning of the s
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
03/08/2026
(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...
03/08/2026
Recreates a 1977 Hohner Clavinet D6
After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...
03/08/2026
A modern solution for an old technique
Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...
03/08/2026
Plug-in gains object metadata automation export
Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...
03/08/2026
SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...
03/08/2026
Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...
03/08/2026
How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...
03/08/2026
Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...
03/08/2026
Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...
03/08/2026
Jason Flemyng, Tessa Peake-Jones, Lee Ingleby and Georgia Tennant join the cast ...
03/08/2026
Building on the momentum of a landmark year for soccer in North America, Leagues...
02/08/2026
Classic EQ design goes virtual
Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...
02/08/2026
The Government's Missing Dimension
This article was originally published on the National Preparedness Commission website on 25 June 2026.
----------------...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...
31/07/2026
10 new Chinese C-Pop voices introduced
While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...
31/07/2026
Reimagines the vintage BBD sound character
PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...
31/07/2026
The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...