Published On: April 3rd, 2024
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-portrait.webp width=1920 height=1080 class=lazyload wp-image-0 />
To stand out from the crowd and position itself as a premier destination for global travellers, Visit Qatar showcases its landscapes and culture through cutting-edge shared immersive experiences. Co-produced by Visualise, Abaco Digital, and Zita Films, the captivating content was tailored for display on large high-resolution LED screens, with Mistika VR playing a central role in the post-production process.
According to the CEO at Visualise, Henry Stuart, the goal of this project was to create an immersive showcase that would captivate attendees at global tourism trade shows and events.
The project had an immediate impact on Qatar Tourism - winning the best stand feature in the World Travel Market and pulling in potential customers and interested parties. The content was so effective it has been used in travel markets internationally now for over a year, with different versions developed for different screens every quarter.
data-srcset=https://www.sgo.es/wp-content/uploads/henry_stuart-100x100.webp 100w, https://www.sgo.es/wp-content/uploads/henry_stuart.webp 200w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 200px />
To create a series of immersive screens that virtually transport you to Qatar, the team captured picturesque landscapes, tourism sites, marketplaces, and cultural moments in super high-resolution 360 video, despite not using the full spherical projection. The final output resolution of the shots was 12500 x 6250 pixels, but shooting in 360 allows for the footage to be used in other ways in the future.
DP'd by Ignacio Ferrando Margel of Abaco Digital and Jack stergaard-Churchill from Visualise, the project utilized the Meta Three camera system, designed specifically for high-resolution immersive productions with a focus on big-screen playback. Dynamic shots were achieved through the use of remote-controlled dollies and heavy-load bearing drones, with drone footage expertly captured by Pablo Ballester from Zita Films despite challenging weather conditions.
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-2.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-2-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-2-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-2-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-2.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-4.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-4-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-4-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-4-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-4.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-5.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-5-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-5-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-5-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-5.webp 1920w data-sizes=auto />
Pixel-perfect results with Mistika VR The post-production started on-set, with the DIT and rough stitcher Matthew Stevens taking the daily rushes and creating quick low-resolution stitches in Mistika VR and beginning to build the editing process. Once the filming was complete, Jack stergaard-Churchill then fine-tuned the stitching using Mistika VR, leveraging essential features like optical flow for enhanced stitch quality. Optical flow is always essential to give our stitches that final brush' to improve the quality. Given the majority of the shots on this project involved movement, the optical flow really helped blend the stitch lines in some of the challenge locations and movements.
The workflow continued in Adobe Premiere Pro and After Effects for editing and clean-up, with stabilization achieved through a combination of Mocha Pro, Syntheyes, and manual tracking within After Effects.
One of the biggest post-production challenges was working with time-consuming high-resolution content. Stuart highlighted the importance of a sensible proxy workflow, stating, Creating a practical proxy workflow was crucial for this project. We made proxy stitches using Mistika VR for fast offline editing, then converted them to high-resolution footage for final cleanup.
Steering away from Giantism' As Henry Stuart continues to explain, challenges related to shooting content for a large LED volume have arisen, being very different from creating content for a headset, especially because of the relatively limited field of view in the vertical plane, rather than being able to look anywhere up and down as you can in a VR headset.
Another issue is giantism' if you have people too close to the camera - closer than the screens are to the people watching it, then the relative size of those people on screen is exaggerated, breaking the illusion of immersion.
Additionally, projecting onto non-standard screen shapes required innovative solutions, such as building a VR preview experience to streamline the content adjustment process.
data-srcset=https://www.sgo.es/wp-content/uploads/qatar-1-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-1-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-1-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-1.webp 1920w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 1920px />
Shared Immersive Experiences as a Future Looking to the future, Stuart emphasized the potential of shared immersive experiences in live events. He concluded, These types of immersive setups offer a shared experience that holds immense potent
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
Published On: April 3rd, 2024
