Published On: April 3rd, 2024
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-portrait.webp width=1920 height=1080 class=lazyload wp-image-0 />
To stand out from the crowd and position itself as a premier destination for global travellers, Visit Qatar showcases its landscapes and culture through cutting-edge shared immersive experiences. Co-produced by Visualise, Abaco Digital, and Zita Films, the captivating content was tailored for display on large high-resolution LED screens, with Mistika VR playing a central role in the post-production process.
According to the CEO at Visualise, Henry Stuart, the goal of this project was to create an immersive showcase that would captivate attendees at global tourism trade shows and events.
The project had an immediate impact on Qatar Tourism - winning the best stand feature in the World Travel Market and pulling in potential customers and interested parties. The content was so effective it has been used in travel markets internationally now for over a year, with different versions developed for different screens every quarter.
data-srcset=https://www.sgo.es/wp-content/uploads/henry_stuart-100x100.webp 100w, https://www.sgo.es/wp-content/uploads/henry_stuart.webp 200w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 200px />
To create a series of immersive screens that virtually transport you to Qatar, the team captured picturesque landscapes, tourism sites, marketplaces, and cultural moments in super high-resolution 360 video, despite not using the full spherical projection. The final output resolution of the shots was 12500 x 6250 pixels, but shooting in 360 allows for the footage to be used in other ways in the future.
DP'd by Ignacio Ferrando Margel of Abaco Digital and Jack stergaard-Churchill from Visualise, the project utilized the Meta Three camera system, designed specifically for high-resolution immersive productions with a focus on big-screen playback. Dynamic shots were achieved through the use of remote-controlled dollies and heavy-load bearing drones, with drone footage expertly captured by Pablo Ballester from Zita Films despite challenging weather conditions.
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-2.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-2-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-2-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-2-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-2.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-4.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-4-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-4-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-4-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-4.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-5.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-5-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-5-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-5-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-5.webp 1920w data-sizes=auto />
Pixel-perfect results with Mistika VR The post-production started on-set, with the DIT and rough stitcher Matthew Stevens taking the daily rushes and creating quick low-resolution stitches in Mistika VR and beginning to build the editing process. Once the filming was complete, Jack stergaard-Churchill then fine-tuned the stitching using Mistika VR, leveraging essential features like optical flow for enhanced stitch quality. Optical flow is always essential to give our stitches that final brush' to improve the quality. Given the majority of the shots on this project involved movement, the optical flow really helped blend the stitch lines in some of the challenge locations and movements.
The workflow continued in Adobe Premiere Pro and After Effects for editing and clean-up, with stabilization achieved through a combination of Mocha Pro, Syntheyes, and manual tracking within After Effects.
One of the biggest post-production challenges was working with time-consuming high-resolution content. Stuart highlighted the importance of a sensible proxy workflow, stating, Creating a practical proxy workflow was crucial for this project. We made proxy stitches using Mistika VR for fast offline editing, then converted them to high-resolution footage for final cleanup.
Steering away from Giantism' As Henry Stuart continues to explain, challenges related to shooting content for a large LED volume have arisen, being very different from creating content for a headset, especially because of the relatively limited field of view in the vertical plane, rather than being able to look anywhere up and down as you can in a VR headset.
Another issue is giantism' if you have people too close to the camera - closer than the screens are to the people watching it, then the relative size of those people on screen is exaggerated, breaking the illusion of immersion.
Additionally, projecting onto non-standard screen shapes required innovative solutions, such as building a VR preview experience to streamline the content adjustment process.
data-srcset=https://www.sgo.es/wp-content/uploads/qatar-1-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-1-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-1-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-1.webp 1920w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 1920px />
Shared Immersive Experiences as a Future Looking to the future, Stuart emphasized the potential of shared immersive experiences in live events. He concluded, These types of immersive setups offer a shared experience that holds immense potent
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
Published On: April 3rd, 2024
