Published On: April 3rd, 2024
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-portrait.webp width=1920 height=1080 class=lazyload wp-image-0 />
To stand out from the crowd and position itself as a premier destination for global travellers, Visit Qatar showcases its landscapes and culture through cutting-edge shared immersive experiences. Co-produced by Visualise, Abaco Digital, and Zita Films, the captivating content was tailored for display on large high-resolution LED screens, with Mistika VR playing a central role in the post-production process.
According to the CEO at Visualise, Henry Stuart, the goal of this project was to create an immersive showcase that would captivate attendees at global tourism trade shows and events.
The project had an immediate impact on Qatar Tourism - winning the best stand feature in the World Travel Market and pulling in potential customers and interested parties. The content was so effective it has been used in travel markets internationally now for over a year, with different versions developed for different screens every quarter.
data-srcset=https://www.sgo.es/wp-content/uploads/henry_stuart-100x100.webp 100w, https://www.sgo.es/wp-content/uploads/henry_stuart.webp 200w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 200px />
To create a series of immersive screens that virtually transport you to Qatar, the team captured picturesque landscapes, tourism sites, marketplaces, and cultural moments in super high-resolution 360 video, despite not using the full spherical projection. The final output resolution of the shots was 12500 x 6250 pixels, but shooting in 360 allows for the footage to be used in other ways in the future.
DP'd by Ignacio Ferrando Margel of Abaco Digital and Jack stergaard-Churchill from Visualise, the project utilized the Meta Three camera system, designed specifically for high-resolution immersive productions with a focus on big-screen playback. Dynamic shots were achieved through the use of remote-controlled dollies and heavy-load bearing drones, with drone footage expertly captured by Pablo Ballester from Zita Films despite challenging weather conditions.
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-2.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-2-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-2-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-2-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-2.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-4.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-4-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-4-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-4-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-4.webp 1920w data-sizes=auto />
data-orig-src=https://www.sgo.es/wp-content/uploads/qatar-5.webp data-srcset=https://www.sgo.es/wp-content/uploads/qatar-5-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-5-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-5-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-5.webp 1920w data-sizes=auto />
Pixel-perfect results with Mistika VR The post-production started on-set, with the DIT and rough stitcher Matthew Stevens taking the daily rushes and creating quick low-resolution stitches in Mistika VR and beginning to build the editing process. Once the filming was complete, Jack stergaard-Churchill then fine-tuned the stitching using Mistika VR, leveraging essential features like optical flow for enhanced stitch quality. Optical flow is always essential to give our stitches that final brush' to improve the quality. Given the majority of the shots on this project involved movement, the optical flow really helped blend the stitch lines in some of the challenge locations and movements.
The workflow continued in Adobe Premiere Pro and After Effects for editing and clean-up, with stabilization achieved through a combination of Mocha Pro, Syntheyes, and manual tracking within After Effects.
One of the biggest post-production challenges was working with time-consuming high-resolution content. Stuart highlighted the importance of a sensible proxy workflow, stating, Creating a practical proxy workflow was crucial for this project. We made proxy stitches using Mistika VR for fast offline editing, then converted them to high-resolution footage for final cleanup.
Steering away from Giantism' As Henry Stuart continues to explain, challenges related to shooting content for a large LED volume have arisen, being very different from creating content for a headset, especially because of the relatively limited field of view in the vertical plane, rather than being able to look anywhere up and down as you can in a VR headset.
Another issue is giantism' if you have people too close to the camera - closer than the screens are to the people watching it, then the relative size of those people on screen is exaggerated, breaking the illusion of immersion.
Additionally, projecting onto non-standard screen shapes required innovative solutions, such as building a VR preview experience to streamline the content adjustment process.
data-srcset=https://www.sgo.es/wp-content/uploads/qatar-1-500x281.webp 500w, https://www.sgo.es/wp-content/uploads/qatar-1-700x394.webp 700w, https://www.sgo.es/wp-content/uploads/qatar-1-1536x864.webp 1536w, https://www.sgo.es/wp-content/uploads/qatar-1.webp 1920w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 1920px />
Shared Immersive Experiences as a Future Looking to the future, Stuart emphasized the potential of shared immersive experiences in live events. He concluded, These types of immersive setups offer a shared experience that holds immense potent
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
Published On: April 3rd, 2024
