Grabyo powers live social-first daily show for AELTC during 2019 Championships By Heather McLean, Editor
Monday, July 29, 2019 - 13:38
Print This Story
The All England Lawn Tennis Club (AELTC) continued its tradition of broadcast innovation by teaming up with Grabyo and LiveWire Sport over the course of the Championships 2019 to produce an all-new social-first live daily show.
Dubbed the Wimbledon Coffee Morning, the new live show was broadcast live to Twitter, YouTube and Facebook every morning during the Fortnight. The show reached over one million views.
Coffee Morning was launched to provide a new perspective on the tournament for tennis fans on social media. AELTC was able to capture the attention of vast social audiences with an interactive live video experience that added context to one of 2019's major sporting events.
Modern sports audiences are looking for content that enriches the viewing experience of major events. Demand has risen sharply for behind the scenes access, insights on player performance and the chance for fans to participate in the viewing experience. By creating shareable events, publishers are able to drive up engagement and video watch times.
Produced by LiveWire Sport and delivered using Grabyo Producer, the Coffee Morning was broadcast on social before play began each day, giving fans a chance to connect with The Championships in the build up to the match schedule.
Designed to engage audiences on each platform, the show was highly interactive. The AELTC and LiveWire Sport used Grabyo's partnership with social participation platform never.no to run and show the results of live polls on screen, and highlight social comments within the broadcast.
Viewers were encouraged to get involved with the show using the Wimbledon 2019 campaign hashtag #jointhestory. Fans from around the grounds, and at home, posted photos and comments using the hashtag and many of these were displayed during each broadcast.
Grabyo's lightweight production platform enabled the show's producers to mix live and VOD content to include engaging segments such as what you missed' and the Babolat racquet stringing challenge into each episode.
Gareth Capon, Grabyo CEO, commented: Our long term partnership with the AELTC has delivered a number of exciting projects at the forefront of innovation in sports media. The Coffee Morning show is a testament to the AELTC's commitment to delivering the best possible viewing experience for fans across its digital channels and a desire to explore new formats as they emerge. Live social shows are growing rapidly in popularity, especially around live events. The project was a huge success, it was great the team could utilise Grabyo's live platform. We are proud to have played our part.
Alexandra Willis, head of communications, content and digital at AELTC, added: We are always excited to find new ways to bring fans closer to the Championships, particularly those who know less about tennis. Last year, we delivered our very first visual radio streams to social media during the gentlemen's and ladies' semi-finals with great success. This year we wanted to deliver more live content to fans in the build up to each day's matchplay, in a socially engaging format which would help get the audience set for the day ahead. The Coffee Morning was designed to be a fun, accessible platform for all our fans, regardless of their tennis knowledge, and the response has been fantastic. We were also very pleased to be able to put out a quality live show with a small production footprint, showing that there are new ways to produce for social yet still create a memorable product worthy of the brand.
Caroline Cheese, director and co-founder, LiveWire Sport, added: We loved the challenge of giving a fresh and innovative look to the start of the Wimbledon day. The interactive nature of the Coffee Morning gave the Join The Story campaign a perfect home, highlighting unique and personal Wimbledon stories from inside the grounds as well as right across the globe. It was a delight as always to work with the AELTC and Grabyo to deliver a new social media experience for Wimbledon's fans.
The Coffee Morning show was a key pillar of AELTC's live video strategy during the Championships. The AELTC also delivered more than 800 real time clips to its social channels, Wimbledon.com and the official apps using Grabyo Studio, achieving over 40 million views, and over 80 million social impressions.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
31/08/2025
Legrand | AV, a global specialist and industry leader in audiovisual solutions, returns to CEDIA Expo 2025, taking place Sept. 4-6 in Denver, with a powerful li...
31/08/2025
Global media technology company Backlight will unveil new capabilities in its Iconik, Wildmoka, and Zype product lines at IBC2025 (booth #1.D09), September 12 1...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
Grabyo powers live social-first daily show for AELTC during 2019 Championships By Heather McLean, Editor 
