Aframe at IBC 0 ...

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At Aframe, we're fortunate enough to have a fantastically hard working team.

We usually dedicate all of our time and resources into an agile development program that tends to keep everyone on their toes. However twice a year, for some of the team at least, that focus shifts to delivering a truly memorable NAB and IBC. As well as maintaining a busy commercial operation, we managed to sort out flights, hotels, stand designs, flyers, sponsorships, conference speakers and everything in between.

Arriving in Amsterdam two days before IBC's doors opened, we were apprehensive to say the least about what state we'd find the stand in - how was the build going? What would the new graphics look like? Would the Internet just work' (kind of important for a cloud company!) and how fast would it be? Fortunately the exhibition gods must have been looking down on us as we were done and wrapped up with time to spare on Thursday afternoon. We even had time for a cheeky cycle around the city.

And we're off.

Once things were set up and we'd had our fun, it was down to some pretty serious business. As well as the usual raft of great features to demo, we would be launching a brand new video logging tool as well as improvements to the way you get footage into Aframe.

Alongside our stand, we were proud to headline sponsor the Workflow Solutions conference programme. As well as sponsoring the conference, we were offered two speaking opportunities to showcase customer stories and describe common cloud based workflows.

Using the Cloud for Global Sports Broadcasting: A Groundbreaking New Workflow'

Our Saturday session featured FOX Networks' Senior Vice President of New Technology, Clyde Smith.

Watch the full video here [00:40:20] >>

How the Cloud Delivers Efficiency in File Based Workflows'

On Sunday, we featured a panel of Aframe customers covering both the broadcast and production perspectives, including speakers from Sky, The BBC and Arrow Media.

Watch the full video here [00:46:22] >>

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