
When Rachel Carpenter and Joseph French founded Intrinio a decade ago, the fintech revolution had only just begun. But they saw an opportunity to apply machine learning to vast amounts of financial filings to create an alternative data provider among the giants.
The startup, based in St. Petersburg, Fla., delivers financial data to hedge funds, proprietary trading shops, retail brokers, fintech developers and others. Intrinio runs machine learning on AWS instances of NVIDIA GPUs to parse mountains of publicly available financial data.
Carpenter and French realized early that such data was sold for a premium, and that machine learning offered a way to sort through free financial filings to deliver new products.
The company offers information on equities, options, estimates and ETFs - as well as environmental, social and governance data. Its most popular product is equities-fundamentals data.
Intrinio has taken an unbundling approach to traditional product offerings, creating la carte data services now used in some 450 fintech applications.
GPUs have helped us unlock data that is otherwise expensive and sourced manually, said Carpenter, the company's CEO. We built a lot of technology with the idea that we wanted to unlock data for innovators in the financial services space.
Intrinio is a member of NVIDIA Inception, a free, global program designed to support cutting-edge startups.
Partnering With Fintechs With lower overhead enabled by GPU-driven machine learning for providing financial data, Intrinio has been able to deliver products at lower prices that appeal to startups.
We have a much smaller and agile team, because a small team - in conjunction with NVIDIA GPUs, TensorFlow, PyTorch and everything else that we're using - makes our work a lot more automated, she said.
Its clients include fintech players like Robinhood, FTX, Domain Money, MarketBeat and Alpaca. Another, Aiera, transcribes earnings calls live with its own automated-speech-recognition models driven by NVIDIA GPUs, and relies on Intrinio for financial data.
Our use of GPUs made our data packages affordable and easy to use for Aiera, so the company is integrating Intrinio financial data into its platform, said Carpenter.
Aiera needed financial-data-cleansing services for consistent information on company earnings and more. Harnessing Intrinio's application programming interface, Aiera can access normalized, split-second company financial data.
GPUs are a critical component of Intrinio's underlying technology - without them, we wouldn't have been able to apply machine learning techniques to the cleansing and standardization of fundamental and financial statement data, said Carpenter.
Servicing Equities, Options, ESG For equities pricing, Intrinio's machine learning technology can sort out pricing discrepancies in milliseconds. This results in substantially higher data quality and reliability for users, according to Carpenter. With equity fundamentals, Intrinio automates several key processes, such as entity recognition. Intrinio uses machine learning to identify company names or other key information from unstructured text to ensure the correct categorization of data.
In other cases, Intrinio applies machine learning to reconcile line items from financial statements into standardized buckets so that, for example, you can compare revenue across companies cleanly.
The use of GPUs and machine learning in both of these cases results in higher quality data than a manually-oriented approach. Using Intrinio has shown to decrease by 88% the number of errors requiring corrections compared with manual sorting, according to the company.
For options, Intrinio takes the raw Options Price Reporting Authority (OPRA) feed and applies cutting-edge filtering, algorithms and server architecture to provide its options API
ESG data is also an area of interest for investors right now. As retail investors are starting to be more conscious of the environment and institutions are feeling the pressure to invest responsibly, they want to see how companies stack up with this information.
As regulation around ESG disclosures solidifies, Intrinio says it will be able to use its automated XBRL-standardization technology to unlock these data sets for their users. XBRL is a standardized format of digital information exchange for business.
On the retail side, app developers need to show this information to their users because people want to see it - making that data accessible is critical to the evolution of the financial industry, said Carpenter.
Register free for GTC, running online Sept. 19-22, to attend sessions with NVIDIA and dozens of industry leaders. View the financial services agenda for the conference.
Image credit: Luca Bravo from Unsplash
North America Stories
11/07/2026
Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...
11/07/2026
Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...
10/07/2026
Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...
10/07/2026
Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...
10/07/2026
The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...
10/07/2026
FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...
10/07/2026
Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...
10/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
10/07/2026
Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series
PBR Teams' 2026 season, with a 10-team field competi...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
10/07/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO
Melanie Ciotti July 10, 2026
0 Comments
Richard Cheech Marin and Tommy Chong have long b...
10/07/2026
Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K
Brie Clayton July 10, 2026
0 Comments
Camera's full frame sensor supports anamorphic s...
10/07/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that's measured- all of it generates ...
09/07/2026
With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...
09/07/2026
A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN
In...
09/07/2026
Live sports production is a fast-paced industry with no signs of slowing down. W...
09/07/2026
From a rooftop studio in Manhattan, multiple Germany-based companies share respo...
09/07/2026
Overtime has announced a content partnership with FOX One to produce Race to Glo...
09/07/2026
Clear-Com has announced that Ross Production Services (RPS) has standardized on ...
09/07/2026
The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...
09/07/2026
The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...
09/07/2026
Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...
09/07/2026
Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...
09/07/2026
NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...
09/07/2026
Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...
09/07/2026
Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...
09/07/2026
Gravity Media is delivering a three-hub remote production workflow for ITV's...
09/07/2026
A new report from Quickplay and Caretta Research, The Broadcaster Revolution Wi...
09/07/2026
DAZN, the world's leading sports entertainment platform, has announced a long-term strategic partnership with the Esports World Cup Foundation to serve as t...
09/07/2026
The regional sports network is staying busy this summer with broadcasts of the N...
09/07/2026
Blackmagic Design Announces New UltraStudio Express 3G
Brie Clayton July 9, 2026
0 Comments
New extremely portable capture and playback models with 3G...
09/07/2026
Miri Introduces Self-Service Cellular Data and SIM Card Management Platform for ...