
When Rachel Carpenter and Joseph French founded Intrinio a decade ago, the fintech revolution had only just begun. But they saw an opportunity to apply machine learning to vast amounts of financial filings to create an alternative data provider among the giants.
The startup, based in St. Petersburg, Fla., delivers financial data to hedge funds, proprietary trading shops, retail brokers, fintech developers and others. Intrinio runs machine learning on AWS instances of NVIDIA GPUs to parse mountains of publicly available financial data.
Carpenter and French realized early that such data was sold for a premium, and that machine learning offered a way to sort through free financial filings to deliver new products.
The company offers information on equities, options, estimates and ETFs - as well as environmental, social and governance data. Its most popular product is equities-fundamentals data.
Intrinio has taken an unbundling approach to traditional product offerings, creating la carte data services now used in some 450 fintech applications.
GPUs have helped us unlock data that is otherwise expensive and sourced manually, said Carpenter, the company's CEO. We built a lot of technology with the idea that we wanted to unlock data for innovators in the financial services space.
Intrinio is a member of NVIDIA Inception, a free, global program designed to support cutting-edge startups.
Partnering With Fintechs With lower overhead enabled by GPU-driven machine learning for providing financial data, Intrinio has been able to deliver products at lower prices that appeal to startups.
We have a much smaller and agile team, because a small team - in conjunction with NVIDIA GPUs, TensorFlow, PyTorch and everything else that we're using - makes our work a lot more automated, she said.
Its clients include fintech players like Robinhood, FTX, Domain Money, MarketBeat and Alpaca. Another, Aiera, transcribes earnings calls live with its own automated-speech-recognition models driven by NVIDIA GPUs, and relies on Intrinio for financial data.
Our use of GPUs made our data packages affordable and easy to use for Aiera, so the company is integrating Intrinio financial data into its platform, said Carpenter.
Aiera needed financial-data-cleansing services for consistent information on company earnings and more. Harnessing Intrinio's application programming interface, Aiera can access normalized, split-second company financial data.
GPUs are a critical component of Intrinio's underlying technology - without them, we wouldn't have been able to apply machine learning techniques to the cleansing and standardization of fundamental and financial statement data, said Carpenter.
Servicing Equities, Options, ESG For equities pricing, Intrinio's machine learning technology can sort out pricing discrepancies in milliseconds. This results in substantially higher data quality and reliability for users, according to Carpenter. With equity fundamentals, Intrinio automates several key processes, such as entity recognition. Intrinio uses machine learning to identify company names or other key information from unstructured text to ensure the correct categorization of data.
In other cases, Intrinio applies machine learning to reconcile line items from financial statements into standardized buckets so that, for example, you can compare revenue across companies cleanly.
The use of GPUs and machine learning in both of these cases results in higher quality data than a manually-oriented approach. Using Intrinio has shown to decrease by 88% the number of errors requiring corrections compared with manual sorting, according to the company.
For options, Intrinio takes the raw Options Price Reporting Authority (OPRA) feed and applies cutting-edge filtering, algorithms and server architecture to provide its options API
ESG data is also an area of interest for investors right now. As retail investors are starting to be more conscious of the environment and institutions are feeling the pressure to invest responsibly, they want to see how companies stack up with this information.
As regulation around ESG disclosures solidifies, Intrinio says it will be able to use its automated XBRL-standardization technology to unlock these data sets for their users. XBRL is a standardized format of digital information exchange for business.
On the retail side, app developers need to show this information to their users because people want to see it - making that data accessible is critical to the evolution of the financial industry, said Carpenter.
Register free for GTC, running online Sept. 19-22, to attend sessions with NVIDIA and dozens of industry leaders. View the financial services agenda for the conference.
Image credit: Luca Bravo from Unsplash
North America Stories
13/11/2025
NEW YORK Nielsen has announced that Peter Naylor, an ad sales executive who has worked at some of the largest media companies in the world, will be its first ch...
13/11/2025
PHILADELPHIA After more than 20 years of at CBS Philadelphia and an award-winning career spanning nearly four decades, Jim Donovan, anchor of CBS News Philadelp...
13/11/2025
BOSTON Frontline, PBS's investigative documentary series produced at GBH in Boston, has announced the newest class of partners for its Local Journalism Init...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
12/11/2025
SVG TranSPORT 2025: All Sessions Now Available to Watch on SVG PLAYEvent addressed the latest in live sports video contribution and distribution technologyBy SV...
12/11/2025
L-R: Ed Harris, Gyula Gazdag
Inaugural Robert Redford Luminary Award to Honor E...
12/11/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
12/11/2025
ALAMEDA, Calif. Clear-Com says its communications gear was recently deployed for the ADAC RAVENOL 24h Race at Germany's N rburgring circuit, which set a rec...
12/11/2025
BRUSSELS Mediagenix has announced that it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program (ISV). This acceptance f...
12/11/2025
HUELVA, Spain Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading distributor of infrastruct...
12/11/2025
MONTREAL Stingray Group Inc. has announced that it has entered into a definitive agreement to acquire TuneIn Holdings, Inc. ( 'TuneIn''), a pioneer ...
12/11/2025
Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...
12/11/2025
NEW YORK and WASHINGTON DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political adverti...
12/11/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has weighed in on the blackout of ABC, ESPN and other Disney programming on YouTube TV with a po...
12/11/2025
Back to All News
The Accident 2 Welcomes B rbara de Regil to the Cast and Premi...
12/11/2025
In the age of AI reasoning, training smarter, more capable models is critical to scaling intelligence. Delivering the massive performance to meet this new age r...
12/11/2025
Large language model (LLM)-based AI assistants are powerful productivity tools, but without the right context and information, they can struggle to provide nuan...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
11/11/2025
Wohler has said it has added three Secure Reliable Transport (SRT) connections to its new iVAM2-MPEG monitor....
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...
11/11/2025
Delivering dedicated remote production facilities across a range of live sports for a growing roster of broadcast clients, the Cymru Broadcast Centre (CBC) at W...
11/11/2025
NEW YORK AccuWeather has announced a multi-year deal with MS Now to provide weather forecasts, content, data, and access to its expert meteorologists to the net...
11/11/2025
NEW YORK Ookla has introduced Speedtest Pulse, a new network diagnostic device designed to provide definitive, smartphone-based validation and troubleshooting f...
11/11/2025
In a rollout that will further heighten the competition between streaming services and local broadcasters, Prime Video is rolling out location-based interactive...
11/11/2025
Back to All News
Pride Collides and Bodies Move as One in 10DANCE' Main Tr...
11/11/2025
Back to All News
The Fourth Season of Alpha Males Arrives on Netflix on January 9
Entertainment
11 November 2025
GlobalSpain
Link copied to clipboard
Toge...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9 Don't miss out on the biggest event of the year in sports production By SVG Staff
Monday...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
10/11/2025
(L-R) Kali Reis, Josh O'Connor, and Max Walker-Silverman attend the 2025 Sundance Film Festival premiere of Rebuilding at Eccles Theatre on January 26, 20...
10/11/2025
NEW YORK Nielsen said it has started releasing rankings of the most-watched college football teams. In its first ranking, through the first 10 weeks of the seas...
10/11/2025
LONDON Viewers who remember a time before YouTube existed are the biggest consumers of the platform's movies and TV shows, according to a new report from Am...
10/11/2025
Lightware, an industry leader in signal management, has announced a series of updates to its Lightware Academy courses, including the launch of a new Taurus Roo...
10/11/2025
Back to All News
The Elixir' Brings Indonesian Zombies to the World
Entertainment
10 November 2025
GlobalIndonesia
Link copied to clipboard
The Elix...
10/11/2025
Back to All News
Netflix ISP Speed Index for October 2025
Product
10 November 2025
Global
Link copied to clipboard
This month, 1% of Internet Service Prov...
10/11/2025
Back to All News
Love Is Blind: Italy - Now Available the Trailer for the Itali...
10/11/2025
Editor's note: This post is part of Think SMART, a series focused on how lea...
09/11/2025
Back to All News
Badly in Love': A Wild New Reality Dating Series from Jap...