
In 1999, fans lined up at Blockbuster to rent chunky VHS tapes of The Matrix. Y2K preppers hoarded cash and canned Spam, fearing a worldwide computer crash. Teens gleefully downloaded Britney Spears and Eminem on Napster.
But amid the caffeinated fizz of turn-of-the-millennium tech culture, something more transformative was unfolding.
The release of NVIDIA's GeForce 256 twenty-five years ago today, overlooked by all but hardcore PC gamers and tech enthusiasts at the time, would go on to lay the foundation for today's generative AI.
The GeForce 256 wasn't just another graphics card - it was introduced as the world's first GPU, setting the stage for future advancements in both gaming and computing.
With hardware transform and lighting (T&L), it took the load off the CPU, a pivotal advancement. As Tom's Hardware emphasized: [The GeForce 256] can take the strain off the CPU, keep the 3D-pipeline from stalling, and allow game developers to use much more polygons, which automatically results in greatly increased detail.
Where Gaming Changed Forever For gamers, starting up Quake III Arena on a GeForce 256 was a revelation. Immediately after firing up your favorite game, it feels like you've never even seen the title before this moment, as the enthusiasts at AnandTech put it,
The GeForce 256 paired beautifully with breakthrough titles such Unreal Tournament, one of the first games with realistic reflections, which would go on to sell more than 1 million copies in its first year.
Over the next quarter-century, the collaboration between game developers and NVIDIA would continue to push boundaries, driving advancements such as increasingly realistic textures, dynamic lighting, and smoother frame rates - innovations that delivered far more than just immersive experiences for gamers.
NVIDIA's GPUs evolved into a platform that transformed new silicon and software into powerful, visceral innovations that reshaped the gaming landscape.
In the decades to come, NVIDIA GPUs drove ever higher frame rates and visual fidelity, allowing for smoother, more responsive gameplay.
This leap in performance was embraced by platforms such as Twitch, YouTube Gaming, and Facebook, as gamers were able to stream content with incredible clarity and speed.
These performance boosts not only transformed the gaming experience but also turned players into entertainers. This helped fuel the global growth of esports.
Major events like The International (Dota 2), the League of Legends World Championship, and the Fortnite World Cup attracted millions of viewers, solidifying esports as a global phenomenon and creating new opportunities for competitive gaming.
From Gaming to AI: The GPU's Next Frontier As gaming worlds grew in complexity, so too did the computational demands.
The parallel power that transformed gaming graphics caught the attention of researchers, who realized these GPUs could also unlock massive computational potential in AI, enabling breakthroughs far beyond the gaming world.
Deep learning - a software model that relies on billions of neurons and trillions of connections - requires immense computational power.
Traditional CPUs, designed for sequential tasks, couldn't efficiently handle this workload. But GPUs, with their massively parallel architecture, were perfect for the job.
By 2011, AI researchers had discovered NVIDIA GPUs and their ability to handle deep learning's immense processing needs.
Researchers at Google, Stanford and New York University began using NVIDIA GPUs to accelerate AI development, achieving performance that previously required supercomputers.
In 2012, a breakthrough came when Alex Krizhevsky from the University of Toronto used NVIDIA GPUs to win the ImageNet image recognition competition. His neural network, AlexNet, trained on a million images, crushed the competition, beating handcrafted software written by vision experts.
This marked a seismic shift in technology. What once seemed like science fiction - computers learning and adapting from vast amounts of data - was now a reality, driven by the raw power of GPUs.
By 2015, AI had reached superhuman levels of perception, with Google, Microsoft and Baidu surpassing human performance in tasks like image recognition and speech understanding - all powered by deep neural networks running on GPUs.
In 2016, NVIDIA CEO Jensen Huang donated the first NVIDIA DGX-1 AI supercomputer - a system packed with eight cutting-edge GPUs - to OpenAI, which would harness GPUs to train ChatGPT, launched in November 2022.
In 2018, NVIDIA debuted GeForce RTX (20 Series) with RT Cores and Tensor Cores, designed specifically for real-time ray tracing and AI workloads.
This innovation accelerated the adoption of ray-traced graphics in games, bringing cinematic realism to gaming visuals and AI-powered features like NVIDIA DLSS, which enhanced gaming performance by leveraging deep learning.
Meanwhile, ChatGPT, launched in 2022, would go on to reach more than 100 million users within months of its launch, demonstrating how NVIDIA GPUs continue to drive the transformative power of generative AI.
Today, GPUs aren't only celebrated in the gaming world - they've become icons of tech culture, appearing in Reddit memes, Twitch streams, T-shirts at Comic-Con and even being immortalized in custom PC builds and digital fan art.
Shaping the Future This revolution that began with the GeForce 256 continues to unfold today in gaming and entertainment, in personal computing where AI powered by NVIDIA GPUs is now part of everyday life - and inside the trillion-dollar industries building next-generation AI into the core of their businesses.
GPUs are not just enhancing gaming but are designing the future of AI itself.
And now, with innovations like NVIDIA DLSS, which uses AI to boost gaming performance and del
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/01/2026
Masami Kawai Selected as the 2026 Merata Mita Fellow; Isabella Madrigal and Tsanavi Spoonhunter Named 2026 Graton Fellows During Native Forum Celebration in Par...
24/01/2026
The MC-55A Peregrine aircraft will give the Royal Australian Air Force information superiority and serve as strategic assets for future Australian Defence Force...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
WWE's Virtual Production Playbook: How the Professional Wrestling Super Powe...
23/01/2026
Tight set up: Squeezing the PSA's Tournament of Champions into Grand Central...
23/01/2026
Evolving production: The PSA on bringing squash to more viewers at the Tournamen...
23/01/2026
AFC Championship Preview: Behind the Scenes With NFL on CBS' Producer Jim R...
23/01/2026
NFC Championship Preview: FOX Sports Director Rich Russo Talks Technology, Story...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Coalition military forces operating across the vast geography of the Indo-Pacific rely on interoperable, secure data links to share intelligence, surveillance a...
23/01/2026
Artist rendering of L3Harris Technologies' AERIS next generation airborne early warning and control solution....
23/01/2026
The U.S. Air Force AMP Increment II aircraft at L3Harris' facility in Waco, Texas. L3Harris has modernized C-130 avionics since 1985, delivering digital coc...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Multi-year deal utilizes Nielsen's full suite of local audience marketing in...
23/01/2026
New York, NY January 21, 2026 - Neptune BidCo US Inc. (the Issuer or the Co...
23/01/2026
ALT Systems, Inc., a leading system integrator and technology solutions provider for the media and entertainment industry, today announced the launch of PixSpan...
23/01/2026
The Alliance for IP Media Solutions (AIMS) will mark a major milestone for Pro AV-over-IP at ISE 2026 with the official launch of Internet Protocol Media Experi...
23/01/2026
KRK, a leader in professional studio monitoring for nearly four decades, will unveil the all new V Series Five at the 2026 NAMM Show, offering attendees an excl...
23/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced Steve LLamb, Vice President of Technology Standards and Solutions for Cin...
23/01/2026
IBC today announces that the call for Technical Papers is now open for the IBC2026 Conference, inviting innovators from across the global media, entertainment, ...
23/01/2026
Grass Valley has announced that Asharq News, the leading multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its c...
23/01/2026
At the SET Expo 2025, a consortium including Qualcomm Technologies, Inc., Motorola, and Rohde & Schwarz successfully demonstrated a real-world proof-of-concept ...
23/01/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Gwen Braygreen as Executive Vice President and...
23/01/2026
Alfalite, Brainstorm, Dejero, Domo Broadcast Systems, FOR-A, KitPlus, Ontario Soluciones and RGB Spectrum partner to demonstrate revolutionary integrated soluti...
23/01/2026
Vizrt, the leader in live production technology revolutionizing viewer experience and engagement, expands its team to ignite a new era of professional-grade pro...
23/01/2026
LOGIC media solutions, an Amazon Web Services (AWS) Advanced Partner specialising in AWS-based media workflows, is one of the official launch partners of the ne...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
Back to All News
Pavane' Drops Teaser Ahead of February 20 Debut - A Tende...
23/01/2026
FY2025 Full Year Results...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
SVG Students To Watch: Chuck Luarasi, Curry CollegeThe Massachusetts native is cutting his teeth with Harvard Athletics, Cape Cod Baseball LeagueBy Brandon Cost...
22/01/2026
Follow the Money, Episode 4: Talking Tech, Sports, and Private Capital With Sam ...
22/01/2026
Fever pitch: WRC is back for the start of the 2026 season with Rallye Monte-Carl...
22/01/2026
FloSports Prepares To Broadcast Outdoor Hockey Game Amidst Brutally Cold Tempera...