Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and control how and when they watched it. But in the last several years, the importance of finding better ways to tap into consumer preferences has become the key to surviving and thriving in an increasingly complex media landscape.
Content Personalization Gets a Makeover
08/07/2025
Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and control how and when they watched it. But in the last several years, the importance of finding better ways to tap into consumer preferences has become the key to surviving and thriving in an increasingly complex media landscape.
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