Grass Valley and Broadcast Solutions Group Sign Multi-Million Enterprise Pricing Agreement

MONTREAL, December 2, 2021 - Grass Valley announces it has signed an enterprise pricing deal with leading outside broadcast (OB) truck manufacturing company and systems integrator Broadcast Solutions Group. The deal will see Broadcast Solutions commit to an investment of US$31 million over a five-year period to deliver on its strategic vision to develop mission-critical premium live content solutions for global media companies. The deal underlines Grass Valleys mission to be the digital transformation partner of choice for the worlds leading creators and providers of premium live content. As part of its commitment to be at the cutting edge of cloud-based technologies, Broadcast Solutions Groups Nordic Team will establish a new competence center in Helsinki based on Grass Valleys Agile Media Processing Platform (AMPP) and build scalable, state-of-the-art Live Production Solutions.

Antti Laurila, Managing Director of Broadcast Solutions Nordic, comments, Our customers are at the forefront of the best-loved premium live content, and rely on partnerships that ensure they have the best workflows available. The enterprise agreement strengthens our partnership with Grass Valley and supports our ambition to be the leader in the media systems integration and services market in the Nordics. Both our companies are trusted brands, and together we are able to help customers as they navigate a transitional period in the media and entertainment sector by bridging legacy and future technologies.

The companies are also working on the Grass Valley edition of IP OB Vans, known collectively as Streamline. These trucks support 12-24 camera set ups and will be ready next year. With its Streamline series, Broadcast Solutions Group has transformed the manufacturing of an OB van from a highly complex and planning intensive project to a nearly off-the-shelf product.

Stefan Breder, CEO Broadcast Solutions Group, added, Our worldwide customer base will benefit greatly, both technically and economically, from the new Grass Valley IP Streamline OB vans. Utilizing the expertise and knowledge in live content production, IP based technologies and modern workflows from both companies, customers can be sure that they can rely on an OB van that fulfils and exceeds their requirements and needs.

Weve been proud to work with Broadcast Solutions over many years and are delighted to extend our partnership, said Tim Banks, Vice President, sales, EMEA, Grass Valley. Formalizing this relationship brings greater value for our customers, ensuring the local resources and capability to deploy and support our wealth of innovative products and solutions. We look forward to working together over many years to come.

Grass Valley and Broadcast Solutions have had a close partnership across a range of projects over the past eight years, including kitting out Studio Berlins U9 and U10 truck, which capture content for The Voice of Germany; first and second League Bundesliga matches for SportCast; and several political talk shows.

Grass Valleys enterprise pricing agreements offers customers technological, operational, and financial benefits by stipulating the supply of equipment over a specified period, which ensures both parties have an ongoing working relationship that allows them to stay on the cutting edge of innovation.

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About Grass Valley We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the worlds major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether its IP-native cameras or state-of-the-art cloud production platforms, were at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com.

LINK:	https://www.grassvalley.com/press-releases/2021/20211202-grass-valley-...
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