
Prime Focus to co-partner all sessions at FICCI FRAMES 2014
Mumbai March 5, 2014: Prime Focus Limited is the session co-partner at FICCI FRAMES 2014. Federation of Indian Chambers of Commerce and Industry (FICCI) is Indias largest and oldest apex business organization and FRAMES which is in its 15th year is Asias largest media and entertainment industry conclave covering Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming and Visual Effects. This year, FRAMES will be held from March 12-14, at Hotel Renaissance in Mumbai.
FRAMES 2014 will see an impressive lineup of eminent speakers including Prime Focus founder Namit Malhotra (also Chairman and CEO, Prime Focus World), who will deliver the keynote address to kick start the panel discussionConsolidation of AVGC Services: Cost vs Quality. Ramki Sankaranarayanan, CEO, Prime Focus Limited and Founder, President & CEO of Prime Focus Technologies will anchor the session Monetization Opportunities in the Multiscreen World. Merzin Tavaria, Chief Creative Director and Co-Founder, Prime Focus will share his insights at the panel Are We Going to Shoot Anymore: Movie Experiences Made Possible by VFX and 3D.
Prime Focus World will also deliver Stereo 3D and VFX master classes at FRAMES 2014. The master classes are highly sought after by the artist community of professionals and students, and Prime Focus presenters have been a regular feature at FRAMES over the years.This time sessions will be presented by Justin Jones, Senior Stereo Supervisor renowned for his work on Avatar, Star Wars, Transformers, Shrek and Jon Cowley, VFX Supervisor who has worked on award-winning movies like The Great Gatsby, Total Recall, Men in Black 3 and many more.
"The media and entertainment industry is undergoing a huge transformation. As consumers are racing into the digital future, the need to get to the future first is key", said Ramki. "As a pioneer, leader and innovator in the business, our partnership with FICCIs media and entertainment division reinforces our commitment to the growth and development of the industry at large. FRAMES 2014 provides a great platform to share best practices and latest thinking in the M&E space, which I hope will prove helpful to the industryand set the direction for its future course".
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