Digital Nirvana Launches New Metadata Automation Platform for Avid Interplay
Author:Wall Street Communications MetadataIQ SaaS Solution Automates Generation of Speech-to-Text and Video Intelligence Metadata, Increasing the Efficiency of Production, Preproduction, and Live Content Creation Services for Avid Users
FREMONT, Calif. - July 20, 2021 - Digital Nirvana, a provider of leading-edge media monitoring and metadata generation services, today announced MetadataIQ, a new metadata automation tool for content producers using the Avid media platform. A secure and scalable software-as-a-service (SaaS) solution, MetadataIQ offers off-the-shelf integration with Avid Interplay to automate the end-to-end process of generating speech-to-text and video intelligence metadata for Avid-based assets while automatically submitting media for transcription, captioning, and translations from within the existing workflow.
MetadataIQ allows operators to create and ingest different types of metadata - including speech-to-text, facial recognition, OCR, logos, and objects, each with customizable marker durations and color codes for easy identification - that can be accessed via the Avid MediaCentral environment. Editors simply type a search term within Interplay or MediaCentral, identify the relevant clip, and start creating content. For VOD and content repurposing, video intelligence metadata aids in product placement/replacement and accurately identifying ad spots.
The platform is the first to offer on-premises transcoding and intelligent extraction of audio files to generate speech-to-text transcripts. Users aren't required to create a low-res proxy or manually import files into Avid MediaCentral. MetadataIQ automatically generates speech-to-text transcripts for file-based assets in addition to streaming speech-to-text transcripts from growing audio assets in real-time. Operators have the option of sending transcripts to Digital Nirvana's processing centers for high-quality, human-curated output, which is returned within Interplay.
MetadataIQ integrates directly with the company's Trance platform for the generation of transcripts, captions, and translations in all industry-supported formats. In-house teams can submit files directly from their existing workflow and receive the output as sidecar files or ingest them directly back into Interplay as markers.
By delivering complete automation over the generation and ingestion of relevant metadata as locators into Avid, MetadataIQ helps editors accurately identify relevant content to save time and effort. For example, we've had users report that the process of creating new content has been reduced from 15 hours to two hours, said Hiren Hindocha, CEO, Digital Nirvana. In addition, our platform replaces several traditional manual processes - from creating low-res proxies to submitting files to third parties for transcripts, captions, and translations - to increase the efficiency of production, preproduction, and live content creation processes.
The MetadataIQ software can be installed on-site on a dedicated server or virtual machine with Digital Nirvana providing complete support for deployment. More information about Digital Nirvana and its products and services is available at www.digital-nirvana.com.
# # # About us
Digital Nirvana is a global developer of knowledge management technologies that empower organizations to create, share, and mine actionable insights from electronic media. The company provides solutions for the generation and management of closed captions, subtitles, transcripts, translations, and metadata enrichment using advanced, AI-based technologies. This includes a suite of products and services to help media companies create content faster and assure quality and compliance at the time of distribution. Organizations worldwide rely on Digital Nirvana to improve scale and operational efficiencies, ensure compliance, reduce costs, and expand revenue streams. Digital Nirvana's solutions deliver unmatched quality, proven versatility, and best-in-class performance to help organizations surmount difficult business challenges and drive rapid and profitable growth.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Back to All News
Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub
Product
02 June 2026
Global
Link copied to clipboard
Dear most vor...
02/06/2026
New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights
Lin...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Back to All News
KAULITZ & KAULITZ Season 3
Entertainment
01 June 2026
GlobalGermany
Link copied to clipboard
Our favorite twins are back: streaming on Ne...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
Digital Nirvana Launches New Metadata Automation Platform for Avid Interplay 
