El 86,2% de los espa oles reconoce seguir series El Observatorio de las Series ha presentado en Madrid un estudio independiente que analiza el comportamiento y los h bitos de los espectadores de series de televisi n.
El Observatorio de las Series gracias a la segundo edici n de su estudio ha hecho una radiograf a del consumidor de series. En la presentaci n a medios, moderada por la periodista especializada en televisi n Isabel V zquez, han intervenido las responsables de este estudio de periodicidad anual que revela datos tan apabullantes como el que el 86,2% de los espa oles ve series. Adem s, m s de la mitad reconoce que son muy o bastante importantes en su vida . En el caso de los j venes de 14 a 24 a os el porcentaje alcanza el 71%.
En la presentaci n se han diseccionado algunos de los datos que se desprenden del mismo, as para Alexia Dodd, experta en marketing y entretenimiento del sector audiovisual, directora de Good: El objeto de este estudio es entender la relaci n entre lo que vemos y lo que somos. Los contenidos que consumimos y su relaci n con nuestros estilos de vida y nuestros h bitos de consumo. Al final, si le dedicamos tantas horas a ver series tenemos mucho que aprender de stas
Para Mar a Jos lvarez, otro de los miembros del equipo que fue vicepresidenta de la agencia Young&Rubicam y es experta en marketing, publicidad y gesti n de marcas: No todos lo hacemos igual, pero todos le dedicamos mucho tiempo a las series, eso quiere decir que se ha generado un tiempo nuevo y evidentemente hay que analizarlo, hay que entenderlo bien. Hay muchos seri filos que declaran que en un determinado momento de su vida un personaje le ha ayudado. Se han convertido en referentes est ticos y actitudinales
Por su parte la soci loga Bel n Barreiro, responsable de analizar los datos del estudio, a trav s de la empresa 40DB ha comentado que: De todos los estudios que llevo visto desde hace muchos a os, no hay nada que me haya hecho aprender tanto sobre la gente y sobre la sociedad que el estudio de c mo se ven las series
Entre los aspectos que se desprenden hay algunos como el que el segmento de las mujeres con hijos, que es un gran porcentaje de la sociedad, no es el que m s series consume, pero s se declara como uno de los segmentos m s felices y m s a gusto con la vida.
Al ser un hecho casi universal, las revelaciones del Observatorio de la Series nos dicen mucho de c mo somos los espa oles y no se limitan a los h bitos de consumo televisivo.
Seg n este estudio, el retrato robot del Bingewatcher, ese espectador que se pega atracones de series, ser a una mujer menor de 34 a os.
Por otro lado, los espectadores reclaman m s series sobre feminismo y mujer. Lo pide un 16, 3% de encuestados y casi se duplica para los de 14-24 a os.
Adem s, los seri filos siguen apreciando los grandes xitos del pasado. Entre los personajes que m s inter s generan siguen apareciendo el Dr. Gregory House (House), Luisma (A da) y Rachel (Friends).
Como novedad que el Observatorio de las Series ha incorporado en esta segunda edici n es una herramienta de an lisis, que permite cruzar datos entre espectadores de series, estilos de vida y h bitos de consumo.
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El 86,2% de los espa oles reconoce seguir series El Observatorio de las Series ha presentado en Madrid un estudio independiente que analiza el comportamiento y los h bitos de los espectadores de series de televisi n. 
