
We need to be more water aware and we need to use water wisely, or we risk placing parts of this country under severe water stress.
Last March, the Environment Agency warned that the UK could see water shortages by 2050 if action is not taken to conserve supplies. Collectively, the UK sends a fifth of its water supply down the drain and the average consumer in England and Wales uses 142 litres of water a day.
But the responsibility for tackling this doesn't solely lie with water providers. With water management being revamped in response to the climate crisis, now is the time for collaboration across industries, government and down to every individual in the UK. It boils down to two points: we need to be more water aware and we need to use water wisely, or we risk placing parts of this country under severe water stress.
Today marks the start of Water Saving Week. It's a time to celebrate this natural resource but also, more pressingly, to raise awareness of its scarcity and the issues around water use and to share solutions for saving water and maintaining its efficient use.
A smart solution how we're helping the industry Every day, 2.9 billion litres of water are lost to leakages. This makes up an astounding 20% of the public water supply. Leakages mean more water needed in the network, and more energy required to process and transport that water.
This is where smart water metering has become integral. AMI smart water meters collect and present data in near real-time, meaning households and businesses can be much better informed about their water consumption.
In 2020, Thames Water reported that customers with smart meters were using around 17% less water than those without, while Anglian Water Services predicted an 18% reduction in consumption in its forward investment plans thanks to smart metering.
Combatting the climate crisis Smart metering technology also has a vital role to play in helping the UK meet its net zero targets and ultimately, tackle the climate crisis. According to joint analysis from Arqiva and Waterwise, of the UK's total greenhouse gas emissions, 6% are estimated to arise through household water supply and use. Of these, 90% relate to water use in the home. The remaining 10% comes from water companies supplying water and removing and treating wastewater. Our calculations reveal that fitting one million smart water meters in the UK each year for the next 15 years could save one billion litres of water a day by the mid-2030s. In turn, this could reduce the UK's current greenhouse gas emissions by up to 0.5%.
So, what's next?
Moving metering to the mainstream Calling for a mandate for the universal rollout of smart water meters by 2035 is the first step towards preventing water shortages. The good news is that this is both achievable and realistic based on current technology and services. On top of this, there's an urgent need to develop policies which support, rather than hinder, progress towards reducing water use, waste and tackling the associated carbon emissions.
As we approach COP26, the government and broader industry has a golden opportunity to improve cooperation on water supply issues, ensuring that environmental and sustainability measures are at the heart of policy going forward. In its journey to achieving net zero by 2030, the water industry and wider society are faced with the challenge of securing the UK's current and future water supply. It's ambitious, but the industry is committed to protecting and enhancing the environment and intends to be part of the solution to the climate crisis. This week is a perfect moment of reflection next time you're in the shower or brushing your teeth, remember we can all take action to save water.
Published
17/05/2021
Author
John Lillistone, Director of Utilities, Arqiva
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
18/11/2025
LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...
18/11/2025
ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...
18/11/2025
By Jessica Herndon
When Chilean filmmakers Diego C spedes and Giancarlo Nasi ar...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...
18/11/2025
Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
18/11/2025
CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...
18/11/2025
TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media Group....
18/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...
18/11/2025
SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...
18/11/2025
In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...
18/11/2025
Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...
18/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...
18/11/2025
Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...
18/11/2025
Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...
18/11/2025
Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...
18/11/2025
Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...
18/11/2025
Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...
18/11/2025
iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...
18/11/2025
Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...
18/11/2025
Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
18/11/2025
Timed with the Microsoft Ignite conference running this week, NVIDIA is expandin...