
We need to be more water aware and we need to use water wisely, or we risk placing parts of this country under severe water stress.
Last March, the Environment Agency warned that the UK could see water shortages by 2050 if action is not taken to conserve supplies. Collectively, the UK sends a fifth of its water supply down the drain and the average consumer in England and Wales uses 142 litres of water a day.
But the responsibility for tackling this doesn't solely lie with water providers. With water management being revamped in response to the climate crisis, now is the time for collaboration across industries, government and down to every individual in the UK. It boils down to two points: we need to be more water aware and we need to use water wisely, or we risk placing parts of this country under severe water stress.
Today marks the start of Water Saving Week. It's a time to celebrate this natural resource but also, more pressingly, to raise awareness of its scarcity and the issues around water use and to share solutions for saving water and maintaining its efficient use.
A smart solution how we're helping the industry Every day, 2.9 billion litres of water are lost to leakages. This makes up an astounding 20% of the public water supply. Leakages mean more water needed in the network, and more energy required to process and transport that water.
This is where smart water metering has become integral. AMI smart water meters collect and present data in near real-time, meaning households and businesses can be much better informed about their water consumption.
In 2020, Thames Water reported that customers with smart meters were using around 17% less water than those without, while Anglian Water Services predicted an 18% reduction in consumption in its forward investment plans thanks to smart metering.
Combatting the climate crisis Smart metering technology also has a vital role to play in helping the UK meet its net zero targets and ultimately, tackle the climate crisis. According to joint analysis from Arqiva and Waterwise, of the UK's total greenhouse gas emissions, 6% are estimated to arise through household water supply and use. Of these, 90% relate to water use in the home. The remaining 10% comes from water companies supplying water and removing and treating wastewater. Our calculations reveal that fitting one million smart water meters in the UK each year for the next 15 years could save one billion litres of water a day by the mid-2030s. In turn, this could reduce the UK's current greenhouse gas emissions by up to 0.5%.
So, what's next?
Moving metering to the mainstream Calling for a mandate for the universal rollout of smart water meters by 2035 is the first step towards preventing water shortages. The good news is that this is both achievable and realistic based on current technology and services. On top of this, there's an urgent need to develop policies which support, rather than hinder, progress towards reducing water use, waste and tackling the associated carbon emissions.
As we approach COP26, the government and broader industry has a golden opportunity to improve cooperation on water supply issues, ensuring that environmental and sustainability measures are at the heart of policy going forward. In its journey to achieving net zero by 2030, the water industry and wider society are faced with the challenge of securing the UK's current and future water supply. It's ambitious, but the industry is committed to protecting and enhancing the environment and intends to be part of the solution to the climate crisis. This week is a perfect moment of reflection next time you're in the shower or brushing your teeth, remember we can all take action to save water.
Published
17/05/2021
Author
John Lillistone, Director of Utilities, Arqiva
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
05/11/2025
WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...
05/11/2025
The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...
05/11/2025
NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...
05/11/2025
SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...
05/11/2025
DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
04/11/2025
Never-before-seen footage of Selena Quintanilla and her family's band offers...
04/11/2025
Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...
04/11/2025
Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...
04/11/2025
Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...
04/11/2025
SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...
04/11/2025
Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...
04/11/2025
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
04/11/2025
WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...
04/11/2025
HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...
04/11/2025
Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...
04/11/2025
SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...
04/11/2025
Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...
04/11/2025
The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...
04/11/2025
ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...
04/11/2025
Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...
04/11/2025
Q&A with Music Alum Andrew van der Paardt The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...
04/11/2025
Damien Moloney as Jim Bergerac
As filming wraps on the highly anticipated second series of Bergerac(6x60'), UKTV today unveils a selection of first look im...
04/11/2025
Tuesday 4 November 2025
To view this content, please enable our use of cookies....
04/11/2025
Back to All News
Netflix and Embratur launch audiovisual tourism guide at the W...
04/11/2025
Back to All News
Frankenstein' Sightings Grip Hollywood With Halloween Wee...
04/11/2025
From the recent SMPTE Media Technology Summit in Pasadena, with FilmLight Image Engineer, Daniele Siragusano, and Research Engineer, Julius Tschannerl.
Matchin...
04/11/2025
Begins Thursday November 6 on RT One and RT Player at 10:15pm
Camogie: Inside...
04/11/2025
In Berlin on Tuesday, Deutsche Telekom and NVIDIA unveiled the world's first...
04/11/2025
When inspiration strikes, nothing kills momentum faster than a slow tool or a frozen timeline. Creative apps should feel fast and fluid - an extension of imagin...
04/11/2025
Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
03/11/2025
Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...
03/11/2025
In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
03/11/2025
Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....