Vizrt and deltatre to showcase innovative live virtual sports graphics solution at NAB 05

Integration between Viz Arena and the Magma platform brings unprecedented live graphics enhancement possibilities.

Vizrt, the leading provider of production tools for the digital media industry, will be showcasing a new live virtual sports graphics solution at NAB 2015, co-developed with sports media services company deltatre. By using an integration between deltatre's Magma sports TV graphics platform and Vizrt's Viz Arena image-based camera tracking and rendering technology, football tournament rights holders can now quickly incorporate live player tracking graphics and data into the broadcast. The new live virtual sports graphics solution will be demonstrated on Vizrt's NAB booth (SL2417) between 13-16 April in Las Vegas.

With the new solution, broadcasters easily identify a moving player on the pitch and use custom virtual graphics to highlight and track them. Live in-game statistics from the Magma platform can be included within the same on-air virtual graphics.

The solution's data analysis system automatically suggests relevant stories or events during the live game. Important game events appear in an intuitive timeline, such as a special passing distribution of a player, a high ball-recovery line, or a variation of the official line-up. The touchscreen interface brings that information on-air, automatically attached to and tracking the right player. The user interface has been designed so that anyone within the production can operate it.

The vast amount of data gathered during every soccer game makes it very difficult to pull out the most important information at the right time - travelled distance or current speed of a player does not give a real insight into the game, says Stephan W rmlin Stadler, Executive Vice President of Sports for Vizrt. The joint forces of Vizrt and deltatre provide a solution, which shows the most relevant information using an intuitive visualization. Reducing the information flow to relevant insights allows the viewer to be informed, while appreciating the full beauty of the game.

Broadcasters are always looking for ways to deliver more in-depth analysis to a sports broadcast. This new integration between Magma and Viz Arena means they can deliver player-relevant information throughout the game. This will create new opportunities for innovative storytelling. said Carlo De Marchis, Chief Product Officer at deltatre.

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deltatre There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Gen ve, Paris, Munich, Miami, Portland, Sydney and Mumbai, deltatre has over 29 years' experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead.

For more information, please visit www.deltatre.com, email us at info@deltatre.com or follow us on Twitter: @deltatre.

About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, video editing, compositing, and playout tools. Vizrt has customers in more than 100 countries worldwide including CNN, CBS, Fox, BBC, BSkyB, Al Jazeera, NDR, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK and the list keeps growing. Vizrt has nearly 600 employees and operates in 40 offices worldwide. Vizrt is a privately owned company by Nordic Capital Fund VIII.

Press Contacts

Martin Burkhalter President & CEO 41 22 365 75 01 mbu@vizrt.com

Ingrid Agas ster Executive VP of Products and Marketing 47 9953 3791 iag@vizrt.com

LINK:	http://www.vizrt.com/news/newsgrid/45269/Vizrt_and_deltatre_to_showcas...
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