Broadpeak and NexStreaming Improve OTT Multiscreen Experience

| Published 02/22/2016

Broadpeak and NexStreaming Improve OTT Multiscreen Experience RENNES, France - Feb. 22, 2016 - Broadpeak, a leading provider of content delivery network (CDN) technologies and live and video-on-demand (VOD) servers for cable, IPTV, OTT, hybrid, and mobile TV operators worldwide, today announced that its BkS350 origin server, BkS400 video cache server, and BkA100 analytics tool have been integrated with the NexStreaming NexPlayer SDK to improve OTT multiscreen delivery. Using an end-to-end solution that includes Broadpeaks server and CDN analytics solutions and the NexPlayer SDK, pay-TV operators can ensure a superior quality of experience (QoE) for subscribers on any screen. By teaming up with Broadpeak, we are able to elevate the video experience on devices using the NexPlayer SDK video player for both HLS and MPEG-DASH formats, said Carlos Lucas, vice president at NexStreaming. In addition, Broadpeak's analytics solutions provide useful information to operators, allowing them to quickly resolve content delivery issues and bring increased satisfaction to their subscribers.

Broadpeak's video server and analytics solutions form a complete video delivery chain for pay-TV operators, simplifying their OTT multiscreen operations. Video is packaged using HLS or the next-generation MPEG-DASH ABR standard and protected with DRM, ensuring a high-quality, secure experience for end users on any device. After being stored on Broadpeak's BkS350 origin server, video is then streamed to end user devices via the BkS400 cache server and played out on the NexPlayer SDK.

Included in the solution, Broadpeak's BkA100 analytics system allows operators to dig deeper into the root causes of video delivery issues, providing feedback on what is going on at the delivery system (i.e., servers and network) and player levels. The BkA100 can also ingest information from third-party CDNs that may be used by operators for offload, fail-over, or extension reach scenarios, to offer a single point of display for all analytics information.

Through Broadpeak BkA100 Analytics, operators and content providers using NexPlayer SDK video players can get feedback on QoE based on various metrics. Metrics include start-up time (i.e., whether a video starts instantly or takes more than a few seconds to be launched), freezes (i.e., the number and duration of frozen video), displayed video profile (i.e., the bitrate connected to the type of screen), completion rate of content (i.e., the percentage of content that has actually been watched), and errors (i.e., errors due to encoding, the network, the content rights, etc.) This feedback is crucial, as it enables operators to investigate the root causes of issues.

NexStreaming's NexPlayer SDK supports MPEG-DASH, HSL and all major DRM solutions including Playready and Widevine, making it easy for operators to integrate into any Android application and provide secure HD video quality on all Android phones, tablets, STBs, and Android TV sets.

Today's pay-TV operators must have access to detailed analytics in order to understand the end-user experience, said Jacques Le Mancq, CEO of Broadpeak. By integrating NexStreaming player with our analytics solution, we enable operators to extract crucial analytics about QoE experienced by the viewers. By allowing operators to dive deeper into the end user experience, we allow them to deliver a better QoS and QoE, giving them a competitive edge in the marketplace.

Broadpeak will demonstrate the complete solution at Mobile World Congress 2016, stand 8.1 I18.

LINK:	http://www.broadpeak.tv/en/news/broadpeak_and_nexstreaming_improve_ott...
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