ITV announces Social Partnership with Producers

ITV announces Social Partnership with Producers

ITVs Director of Television, Peter Fincham, has today written to producers with details of ITV's Social Partnership - a third element that the broadcaster is introducing to its commissioning process.

Made up of four sections - Inclusive Programming; Inclusive Workforce; Community and Causes; and Environmental Impact - the Social Partnership will sit alongside Editorial, and Business Affairs in the commissioning process, and signals ITV's intention to work in partnership with the production sector to make a positive impact in these areas.

In a message to Creative Directors and Senior Executives at production companies across the sector, Peter Fincham said:

"ITV's commissioning team will take responsibility for and ownership of our aim to better reflect the diversity of modern Britain on screen, and in delivering the aims of the Social Partnership across their slate of programming.

But this is a partnership - we can only make change happen by working together.

ITV has today shared its Social Partnership Statement on ITV's Commissioning website, and the broadcaster will ask production partners to be ready to discuss how they can work together with ITV to meet the broadcaster's expectations across the four areas.

Inclusive Programming captures ITV's aim to better reflect the diversity of modern Britain on-screen; Inclusive Workforce asks producers to think about the broadest pool from which to recruit the best people to work on their production, to help improve diversity in the industry as a whole; Community and Causes covers responsible messaging around social issues and asks producers to adhere to ITV's Appeals and Social Action guidelines; and Environmental Impact asks producers to think about where they can have a positive impact in this area through change.

On the announcement of ITV's Social Partnership with producers, Peter Fincham said:

For me it's simple, we want to keep making great programmes that appeal to the widest audience possible and to do this successfully, we need to understand and represent this audience in the widest possible sense.

More broadly we believe our Social Partnership approach is the best approach for sustainable change - embedding these key areas of corporate social responsibility into our commissioning process."

Link to Social Partnership pdf

LINK:	http://www.itv.com/presscentre/press-releases/itv-announces-social-par...
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