Sony Pixel Power calrec Sony

New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

01/12/2021

1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

Nearly 70% of Gen Z have recently discovered a song released over a decade ago for the first time.

More than half of adults feel they were born in the wrong era because of their taste in music, and for most, the 2000s best match their music preferences.

Nearly 90% believe enhanced audio quality is a must-have when streaming music, and 80% of those upgraded or changed services to one with better quality.

jpg

SAN FRANCISCO - December 1, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new survey illustrating a shift in music listening behavior. The U.S. study of adults (18 or older) who regularly listen to music found that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed social media and Hollywood entertainment have a strong influence over how people discover music. In addition, the study also found that better audio quality is a priority for many, particularly Gen Z, when choosing a streaming subscription over other features.

Music fills our lives with moments of joy and has been a way to escape the challenges we have faced over the past two years. This has driven changes in consumer behavior, such as the revival of music from past decades to the prioritization of better-quality experiences that allow listeners to connect more deeply with their favorite artists and songs, said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. As we look to the future, we expect these influences to have a lasting impact over how we enjoy music.

The US-based survey, conducted by OnePoll in November 2021, polled 2,000 general population adults who regularly listen to music for at least one hour per day. The survey examined their listening behavior, purchase decisions, and habits formed from the COVID-19 pandemic.

U.S. adults are feeling nostalgic based on their choices in music

A number of respondents feel like they were born in the wrong era because of their taste in music, which was highest among Gen Z. This has led to the increased popularity of iconic songs and artists being rediscovered or discovered for the first time.

Six in 10 feel like they were born in the wrong era because of their taste in music, which was highest among Gen Z (nearly 80%). For most, the era that most closely matches their taste in music was the 2000s.

Almost half have recently discovered a song released over a decade ago, which was highest among Gen Z respondents (nearly 70%).

Almost half stated they had rediscovered an iconic song or album within the past two years, particularly Gen Z (over two-thirds).

Most respondents, close to 70%, are embarrassed to share their music playlists with others, particularly their boss.

Social media and Hollywood entertainment heavily influence the discovery of new music

Social media is the most significant influence shaping how people discover new music, while movies and TV shows play an equally important role.

57% said social media is the top way they discover music.

While YouTube is the most popular platform for discovering music, according to 79% surveyed, Facebook, Instagram, and TikTok significantly influence how people find new songs.

Almost a fourth of people who recently discovered a song released over a decade ago attribute this discovery to a viral video on social media.

Six in 10 have also discovered a new artist or song after watching a TV show or movie.

People in the U.S. are spending more time and money on music

Music has been a vehicle for escapism as many now spend more time and money on music than they were at the start of 2020.

Over two-thirds spend more time listening to music each day than before the start of 2020, with over half listening to music four hours per day or more.

55% indicated that they spend more money on music purchases each month, such as streaming subscriptions, than at the start of 2020.

Many are prioritizing audio quality when enjoying music

When choosing a music streaming plan, music fans prioritize quality above all - especially Gen Z. This insight coincides with broader industry trends around the uptick among streaming services that offer subscribers enhanced audio through spatial audio experiences like Dolby Atmos or high resolution (HD) audio.

Among those who pay for a music streaming plan, nearly 90% agreed that enhanced audio quality is a must-have feature of their subscription, of which more than half strongly agreed.

Of this group, 82% have upgraded, changed subscriptions, or explicitly paid for a service because it offered better audio quality.

Nearly two-thirds who pay for a music streaming subscription indicated that better sound quality was more important than other features such as ad-free listening, exclusive content, or the ability to add multiple users to their account.

Over 70% surveyed are likely or very likely to purchase a new audio device within the next six months specifically to enhance their experience when listening to music.

Preference for better audio quality was notably high among Gen Z:

Nearly half of Gen Z surveyed who pay for a music streaming subscription want access to the latest cutting-edge audio technologies with their plan.

86% of Gen Z surveyed are likely to purchase a new audio device in the next six months to get better audio quality when enjoying music.

The survey also uncovered:

Comparing various types of in-car entertainment, most see the biggest opportunity for enhancing the listening experience when enjoying music in the car (43%), followed by audiobooks and podcasts (23%).

More than two-thirds stated
LINK: https://news.dolby.com/en-WW/206271-new-survey-from-dolby-reveals-shif...
See more stories from dolby

Europe Stories

21/01/2022

Arts Alliance Media Appoints Dale Miller to Chief Commercial Officer

Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the appointment of Dale Miller to Chief Commercial O...

21/01/2022

How virtual production drove creation of Formula 1-themed advert

The advert features virtual production by MGX Studios and is powered by the disguise Extended Reality (xR) workflow By Jenny Priestley Published: January 21, ...

21/01/2022

First Look Teaser and Images revealed for JOE vs CAROLE, coming to Peacock from 4 March, exclusively on Sky and NOW

Sky today reveals First Look Teaser and Images for JOE vs CAROLE, the scripted a...

21/01/2022

Banijay Iberia Appoints Miguel Martn as Managing Director of Zeppelin

Banijay Iberia, part of Banijay, today announces the appointment of Miguel Mart n as the new Managing Director of its label, Zeppelin. Zeppelin, which is hitti...

21/01/2022

EBU set for record-breaking sports year with special focus on women's sport

EBU set for record-breaking sports year with special focus on women's sport...

21/01/2022

RT NEWS ANNOUNCES SEAN WHELAN AS NEW WASHINGTON CORRESPONDENT

RT News is pleased to announce the appointment of Sean Whelan as its new Washington Correspondent. Sean has held the role of London Correspondent for the last ...

21/01/2022

Firmware Update Enhances Hollyland's Solidcom M1 Full-Duplex Wireless Intercom System

Firmware Update Enhances Hollyland's Solidcom M1 Full-Duplex Wireless Interc...

20/01/2022

Movie and Film Buff? Spotify's Listen If You Watch' Page Has the Perfect Podcast for You

The third season of the show you've been bingeing ends with a sudden cliff-h...

20/01/2022

Evolving cloud economics: Where does media stand?

Richard Mansfield, product management director at MediaKind explains what advantages Managed Cloud Applications offer broadcasters and TV operators By Contribu...

20/01/2022

Industry experts create Virtual Production Glossary

It is intended to be a dynamic, industry-propelled effort rather than a static document with users encouraged to suggest new and updated terminology By Jenny P...

20/01/2022

France's AMP Visual TV selects Sony's XVS-G1 switcher for fly-away units

Sony describes the XVS-G1 system as a perfect fit for the small to mid-size studio, outside broadcast vehicles, and fly-away production units By Jenny Priestle...

20/01/2022

The final (production) frontier? World's first studio in space announced

Space Entertainment Enterprise (S.E.E.), a UK-based media company, is developing SEE-1 By Jenny Priestley Published: January 20, 2022 Updated: January 21, 2...

20/01/2022

Telenor teams with AWS to accelerate modernisation of telecommunications

Reading Time: 2 minutes As part of the agreement, Telenor and AWS will invest in joint go-to-market activities in select industries-such as manufacturing, sup...

20/01/2022

Riedel Intercom System Provides Liverpool Philharmonic With Flexibility and Reliability in Managing Concerts and Events

Wuppertal January 20, 2022 Riedel Intercom System Provides Liverpool Philharmo...

20/01/2022

New Dalet AmberFin Updates

Dalet, a leading technology and service provider for media-rich organizations, today announced significant updates to Dalet AmberFin, the standards-bearer in im...

20/01/2022

ARRI ALEXA Mini LF demonstrates its capabilities in Kingdom: Ashin of the North

Netflix's Kingdom: Ashin of the North takes audiences back a few decades from the Kingdom series and tells the revenge origin story of Ashin and the ser...

20/01/2022

ARRI ALEXA Mini LF, : (Kingdom: Ashin of the North)

Netflix : . ALEXA Mini LF . ...

20/01/2022

European Parliament makes platforms recognize media freedom

European Parliament makes platforms recognize media freedom...

20/01/2022

RT News Announces New Agriculture & Consumer Affairs Correspondent

RT News is pleased to announce the appointment of Joe Mag Raollaigh as its new Agriculture and Consumer Affairs Correspondent. Currently the Editor of RT '...

19/01/2022

Calrec IP Primer: Introduction

Calrec IP Primer Part 1: Introduction Welcome to the first in an eight-part series of articles on AoIP! Over the next eight weeks, we will be releasing an IP ...

19/01/2022

Bringing a 19th century Spanish galleon to life for La Fortuna

How Madrid-based post production house Twin Pines worked on 1,000 digitally retouched shots for new drama, La Fortuna By Jenny Priestley Published: January 19...

19/01/2022

BBC Cymru Wales to make all TV commissions meet albert targets

From this month, all new commissions will be required to complete the albert Sustainable Production Certification By Jenny Priestley Published: January 19, 20...

19/01/2022

Canon launches new 8K camera with dedicated Timecode In/Out terminal

In a first for Canon, the EOS R5 C has been fitted with a dedicated Timecode In/Out terminal for integrating into a professional multi-camera solution By Jenny...

19/01/2022

SES Skala Global Platform Data Use Increases by 150% for Second Year Running

Doubling of connected sites and connectivity services mainly driven by commercial maritime players Luxembourg, 19 January 2022 - The number of sites and conne...

19/01/2022

FOX Reimagines the 2022-23 Road to the Upfront

FOX Reimagines the 2022-23 Road to the Upfront Portfolio Approach to Sales Events Showcasing Community, Accessibility and Creativity New York, NY, January ...

19/01/2022

Mistika VR a tool of choice at Foren Project, a revolutionary neurological VR rehabilitation method

Published On: January 19th, 2022 -- -- -- -- width=1920 height=1080 cl...

19/01/2022

Nokia selected by GO Malta for nationwide 5G deployment in seven-year deal

Nokia selected by GO Malta for nationwide 5G deployment in seven-year deal Press Release Nokia selected by GO Malta for nationwide 5G deployment in seven-ye...

19/01/2022

New website is top of the class

Posted on 19 Jan 2022 A focal point for its online community and a platform to showcase its inspirational surroundings was at the top of the brief sheet when S...

19/01/2022

YELLOWJACKETS COMPLETES SMASHING FIRST SEASON ON SHOWTIME

BACKYELLOWJACKETS COMPLETES SMASHING FIRST SEASON ON SHOWTIME Critically Acclaimed Drama Is the No. 2 Most Watched Series in Streaming in Network History. L...

19/01/2022

DTS FRESHMAN CLASS: EMEROME

EMEROME Hey! My name is Emerome and I've been a streamer for about a year and a half now. I'm from Toronto, Canada, and before streaming I was studying ...

19/01/2022

Brightcove Named a Leader in The Aragon Research Globe

All Press ReleasesShare All Press Releases Brightcove Named a Leader in The Aragon Research Globe Brightcove identified as a leader for both Product Perfo...

19/01/2022

RT Choice Music Prize: Live Event Line-up Announcement, Vicar Street, Dublin Thursday 3rd March

RT Choice Music Prize In association with IMRO and IRMA Live Event Line-up An...

19/01/2022

RT NSO: Minister Announces Transfer from RT to NCH

Today is a day of mixed emotions for us in RT Dee Forbes Minister Martin announces the Government's agreement to the transfer of the National Symphony ...

19/01/2022

Thales Australia kicks off 2022 expanding advanced manufacturing in Lithgow

Facebook Twitter LinkedIn Lithgow NSW, 19 Jan 2022 - Thales Australia has received Development Approval and will commence construction in February on the ...

18/01/2022

W hosts dinner with a difference in brand new dating series, Dating With My Mates

18th January 2022 UKTVs premium entertainment channel W has commissioned a brand...

18/01/2022

German Spotify Original Podcast Die Podcast Games' Brings Game Show Thrills to Audio

Households worldwide have spent decades watching game shows with bated breath. N...

18/01/2022

Cooking up success in 4K

How French cooking star Jigm employs 4K cameras from Blackmagic Design to produce live and pre-recorded content for his streaming channels By Contributor Pub...

18/01/2022

Davie: I'm excited about re-engineering the BBC'

BBC director general refuses to rule out linear channel closures By Jenny Priestley Published: January 18, 2022 Updated: January 19, 2022 BBC director gen...

18/01/2022

ITV agrees 500 million revolving credit facility linked to sustainability targets

Broadcaster will benefit from a lower interest rate if it delivers emissions red...

18/01/2022

France Tlvisions wins rights to Paris 2024 Paralympics

Broadcaster commits to airing 300 hours of live coverage on its free-to-air channels during the Paralympics By Jenny Priestley Published: January 18, 2022 B...

18/01/2022

SES Appoints John-Paul Hemingway as Chief Strategy and Product Officer

Hemingway charged with driving SES's growth strategy Luxembourg, 18 January 2022 - SES is adding a new Chief Strategy and Product Officer (CSPO) to its Sen...

18/01/2022

Your future is audiovisual too: Gaming and streaming, Part II

Shortly before the close of 2021, we reviewed how the gaming and streaming industry could take advantage of professional media management. We stated examples of...

18/01/2022

Sky Sports to show more live Womens Super League action than ever

The Betfred Womens Super League fixtures for 2022 have been released, with Sky Sports set to show more live and exclusive action than ever before. Sky will ai...

18/01/2022

Sky reveals trailer and premiere date for highly anticipated documentary Janet Jackson

Sky has today revealed a trailer for highly anticipated documentary Janet Jackso...

18/01/2022

Broadpeak Unveils broadpeak.io Today

Broadpeak Unveils broadpeak.io Today January 18, 2022 New Service Streamlines Advanced Video Streaming CESSON-S VIGN , France - Complex streaming just got simp...

18/01/2022

RT Player series The Talk turns its focus to IVF, surrogacy and body image

RT Player has today released two new episodes in its series The Talk, looking at the very topical subjects of body image, IVF and surrogacy. The series, an RT ...