Ericon shows how the Networked Society is empowering every person and industry at 05 International CES

Ericsson CEO Hans Vestberg hosts CES SuperSession Welcome to the Era of Personal Entertainment - Tuesday, January 6, 2015, 11:30am - 12:30pm, LVCC North Hall, N257

View the worlds first technology connecting cycle helmets with cars as part of a collaboration between Ericsson, Volvo and POC

Attendees can experience the Networked Society at Ericsson booth #10433, Las Vegas Convention Center

During 2015 International CES, Ericsson (NASDAQ:ERIC) will showcase a Networked Society where every person and every industry is empowered to reach their full potential. With its newly released 2015 consumer trends report, Ericsson will demonstrate how the Networked Society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.

Highlights of Ericssons participation at CES include:

CES SuperSession with Ericsson CEO Hans Vestberg

WELCOME TO THE ERA OF PERSONAL ENTERTAINMENT

CES SuperSession

Tuesday, January 6, 2015, 11:30am - 12:30pm

Las Vegas Convention Center - North Hall - N257

The way audiences prefer to view entertainment has changed. The linear episodic viewing experience is fading away as audiences begin to prefer short form, personalized, easily shared and original content that they can view anywhere they want.

Join Ericsson CEO Hans Vestberg and other industry leaders as they explore how personal entertainment in the Networked Society is evolving. Speakers include:

Hans Vestberg, President and Chief Executive Officer of the Ericsson Group

John Donovan, Senior Executive Vice President - AT&T Technology and Operations, AT&T, Inc.

Marni Walden, Executive Vice President and President of Product and New Business Innovation, Verizon

Mark Miles, Chief Executive Officer, IndyCar

George Strompolos, Chief Executive Officer, Fullscreen, Inc

Moderator: Andrew Keen, Chief Executive Officer, Andrew Keen Productions

Worlds first technology connects cycle helmets with cars

Visit the Ericsson booth to see how Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson have joined together to create innovative safety technology connecting drivers and cyclists for the first time ever. The technology consists of a connected car and helmet prototype that will establish two-way communication offering proximity alerts to Volvo drivers and cyclists and thereby avoid accidents.

Ten hot consumer trends for 2015

Each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100,000 individuals, in more than 40 countries and 15 megacities - statistically representing the views of 1.1 billion people across many cultures. The hot consumer trends for 2015 give unparalleled insight into the mindset and wants of todays consumers.

Experience the Networked Society

Ericsson will take visitors on a journey to explore the possibilities of a Networked Society with innovations that are just around the corner. Ericsson will showcase four key areas of the Networked Society, including:

ENTERTAINMENT REDEFINED

Technology is transforming how live concerts and sporting events are experienced. As fans can now connect to one another and to the event, a new live entertainment experience has emerged as fans share with each other and the community.

In the Entertainment Redefined area of the CES booth, Ericsson will explore how technology is transforming the concert and sporting experience. The live experience is no longer a personal one, but one that is shared with one another and the community. Fans are connected to one another and to the event.

A NEW DRIVING EXPERIENCE

A new wave of innovation is transforming the driving experience. Vehicles are becoming smarter, nimbler, safer and more fun. Fully self-driving cars remain some years away, but new technology in the next five years will help cars park themselves, monitor the alertness of the driver and even communicate with each other to avoid collisions.

While some of these may gain traction quicker than others, all have the potential to change how we drive - in a good way. Powered by the Ericsson Connected Vehicle Cloud, Ericsson will demonstrate how connectivity with the car and its interaction with other vehicles elevates the experience for drivers and passengers on the road.

EVERYTHING CONNECTED

Everything that can be connected, will be connected. Whether its to the Internet or to each other, anything with an on/off switch will be connected. Ericsson believes that connectivity can make positive socio-economic and environmental impacts around the world. Described as the Internet of Things (IoT) concept, Ericsson will showcase how individuals, industries and cities can benefit from this new network where everything is connected.

In an industry first, Ericsson will introduce new 4.5G technology, called Licensed Assisted Access or LAA, that increases mobile data speeds on smartphones and other consumer devices.

EVERYWHERE NOW

The digital world has become the dominant narrative in our consumer culture. With everything connected and mobile, a new level of service and convenience can be experienced wherever life takes us. By the year 2020, there will be 50 billion connected devices - 6 for every connected person.

Ericsson will showcase how this new experience will look and how it is being driven by todays innovations.

NOTES TO EDITORS

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the

LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2015/01/1884285...
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