AVIXA has announced that Daan Roosegaarde, founder of Studio Roosegaarde, a project developer specialising in the relationship between people, technology, and space, will keynote the TIDE conference at ISE 2018, held on Feb 5 at Hotel Okura Amsterdam, the day before ISE 2018 opens.
TIDE (Technology Innovation Design Experience) explores the creative forces shaping the AV industry and how AV businesses can benefit from these concepts. The Amsterdam conference will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users to share their different perspectives.
After a successful debut at InfoComm 2017 in Orlando, were thrilled to bring TIDE to ISE, said Dan Goldstein, senior VP of marketing and communications, AVIXA. TIDE is a great forum for gaining a fresh viewpoint on the possibilities of AV technology. The conference will help contextualise the technology that people will see while they walk the ISE trade show floor. TIDEs innovative speakers will show how organisations are pushing the limits of technology to deliver extraordinary business results.
Roosegaarde and his team of designers and engineers develop smart, sustainable prototypes for the cities of tomorrow. His innovative designs include Smart Highway (roads that charge from sunlight and glow at night), Waterlicht (a virtual flood), and Smog Free Project (the largest outdoor air purifier in the world that makes jewelry from smog). Roosegaarde has been honored with several awards for design and creativity, including the London Design Innovation Medal and the World Technology Award. He was also selected by Forbes and GOOD 100 as a creative change maker.
The opening keynote will be followed by a series of fast-paced talks and panel discussions, breakout sessions and workshops, and networking opportunities. TIDE will conclude with a closing keynote speaker, soon to be announced, followed by a cocktail reception.
TIDEs moderator for the day Kevin Jackson is editor-and-chief of Live magazine. Jan-Erik Baars, head of the Design Management program at the University of Applied Science in Lucerne, Switzerland, will join the event to share his expertise on design thinking and lead a workshop on how his principles can be applied. Other speakers include Pedro Gadanho, director of MAAT, the new Museum of Art, Architecture, and Technology in Lisbon, and Julien Le Bas, senior VP and executive creative director for Jack Morton Worldwide.
More speakers and session topics will be published as they are confirmed. After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas.
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AVIXA has announced that Daan Roosegaarde, founder of Studio Roosegaarde, a project developer specialising in the relationship between people, technology, and space, will keynote the TIDE conference at ISE 2018, held on Feb 5 at Hotel Okura Amsterdam, the day before ISE 2018 opens. 
