Powersoft Confirms Sequoia Audio as New French Distributor

22/05/2017

Powersoft Confirms Sequoia Audio as New French Distributor posted: 21/05/2017

Sequoia Audio, a division of DV2, has been appointed by Powersoft as the company's new distributor in France.

Stated Didier Dal Fitto, DV2's founder: I have always had enormous respect for the company when I have seen them at trade shows, he continued. They have an incredible technology, which is reflected in a wide range of exciting products at very affordable prices. This will open up new markets both for permanent installation and touring.

Tracing the background to the new partnership, Powersoft's Pro Audio Business Unit Manager, Luca Giorgi, said, I believe the perception of Powersoft in France is still through our older platforms. We recognise that quality is decision makers' top priority where audio is concerned, and so we had been looking for a distributor in France capable of selling our products independently from a specific package.

Our two companies have always shared mutual respect, and so the decision to appoint them was an easy one. Sequoia's connections, coupled with the quality and performance of Powersoft products, will combine to open up new markets and reposition the brand in France , added M. Giorgi

Sequoia Audio will now start actively promoting the brand through its website, media advertising and press reports. In addition, the company has a powerful sales force and will mount an aggressive programme of roadshows. A training seminar is already in the pipeline and at the end of the year Powersoft will be represented at the JTSE Show, targeting both the touring and permanent installation markets.

The appointment also gives Sequoia Audio an alluring partnership, coupled with MDC's high performance loudspeakers, which they also distribute. More and more people are looking for matched systems or packages and Powersoft works perfectly with many loudspeaker brands, including our MDC loudspeakers commented Didier Dal Fitto.

In summary, Dal Fitto said he recognised the huge potential of Powersoft which had so far been unfulfilled. Now that the brand is supported by an audio specialist distributor, our goal over the next 12 months is to put Powersoft among the top amplifiers manufacturers in France, and enhance their presence in top tier rental companies.

LINK:	http://www.live-production.tv/news/products/powersoft-confirms-sequoia...
	See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026