
Turn the TV on. GeForce NOW is leveling up gaming in the living room.
The Samsung Gaming Hub launched today, delivering GeForce NOW natively on 2022 Samsung Smart TVs.
Plus, the SHIELD Software Experience Upgrade 9.1 is now rolling out to all NVIDIA SHIELD TVs, delivering new gaming features that improve GeForce NOW.
Great living room gaming pairs perfectly with a great gaming controller. GeForce NOW members can claim a new reward for 20% off all SteelSeries gaming controllers on SteelSeries.com - available through the end of August.
Gear up for the final game release in June with six games available to stream today, with titles from Motorsport Games joining the GeForce NOW library. And 13 additions are coming in July. The announcement arrives just in time to grab games at discounted prices during the Steam Summer Sale through Thursday, July 7.
To cap it all off, the GeForce NOW v2.0.42 update improves streaming performance with new optimizations that adjust streaming resolutions to best fit network conditions.
What's All the Hubbub? Today's launch of the Samsung Gaming Hub brings the best of gaming from leading game streaming services like GeForce NOW to 2022 Samsung Smart TVs.
The Samsung Gaming Hub is a new game-streaming discovery platform that bridges hardware and software to provide a better player experience. Gamers can instantly play the biggest games from GeForce NOW and other top gaming partners with no downloads, storage limits or console required.
The best Samsung Smart TVs combine the latest game streaming technology with intelligent technology for picture quality and sound to create a console-like performance, eliminating the hassle of downloads and worries about precious storage space or latency.
The Samsung Gaming Hub is available now on supported TVs in the US, UK, Brazil, Canada, France, Italy, Germany, and Spain. Members can also stream their PC games on the GeForce NOW app on Samsung TVs in other supported GeForce NOW regions.
GeForce NOW RTX 3080 members also have the advantages of ultra-low latency powered by GeForce NOW SuperPODs with faster game rendering, more efficient encoding and higher streaming frame rates. They also benefit from maximized eight-hour gaming sessions and dedicated RTX 3080 servers.
Gamers can even pair their favorite controllers to the Samsung Gaming Hub for a seamless experience.
The Best Keeps Getting Better SHIELD TV continues to upgrade the best cloud gaming experience in the living room, adding to its existing GeForce NOW support for 4K HDR, 7.1 surround sound, a wide range of controllers, streaming to Twitch, and in-game voice chat with USB headsets. The latest SHIELD update, Software Experience Upgrade 9.1, takes gaming in the living room to new heights.
Just switch on your SHIELD and play hit titles you own from the GeForce NOW library. SHIELD now automatically switches TVs with automatic low-latency mode to game mode when playing games or video conferencing - and then reverts to the previous setting when playing movies or streaming TV shows. This latency-saving feature replaces the cumbersome process of finding the TV remote, switching the mode setting, and changing it back when gaming sessions are complete.
Another new feature is night listening mode, which enables users to stream games or watch movies at night, without disturbing others. SHIELD will automatically adjust sound levels for loud explosions, quiet dialogue and everything in between to deliver a consistent listening experience regardless of volume settings.
The update also includes microphone notifications that help identify the hot mic when multiple devices are connected.
Whether gaming from the cloud with GeForce NOW or playing an Android game locally, the latest SHIELD update helps members get the most responsive gaming experience in the living room.
Get Rewarded With SteelSeries Members can take control of their gaming with 20% off SteelSeries gaming controllers.
Put the joy in joystick with a new controller from SteelSeries. SteelSeries wireless gaming controllers bring the PC gaming experience to any platform with easy pairing, extreme durability and a battery life of up to 50 hours of playtime. They're also a part of the full lineup of GeForce NOW Recommended products. The discount is valid for the Nimbus , the Stratus Duo and even the newest Stratus models. Redemption is valid through Wednesday, August 31 for select North American and European regions.
It's easy to get membership rewards for streaming games on the cloud. Log in to your NVIDIA account and select GEFORCE NOW from the header, then scroll down to REWARDS and click the UPDATE REWARDS SETTINGS button. Check the box in the dialogue window that shows up to start receiving special offers and in-game spoils.
Start July Off With a Bang This GFN Thursday closes out the month with six new games streaming this week, including games from Motorsport Games. It also kicks off July with the list of 13 titles on the way,
Buckle up. Fast-paced competitive racing titles are on the way. GeForce NOW welcomes video game publisher Motorsport Games to the cloud. From NASCAR 21: Ignition, the officially licensed video game of the world's most popular stock-car racing series with, to the thrilling and realistic physics of KartKraft, more gamers than ever can experience racing entertainment streaming to low-powered PCs, Macs and mobile devices.
Catch the games ready to play today:
Alaloth Champions of The Four Kingdoms (New release on Steam)
Disgaea 6 Complete (New release on Steam and Epic Games Store)
Card Shark (Steam and Epic Games Store)
KartKraft (Steam)
Hotline Miami (Steam)
NASCAR 21: Ignition (Steam)
And coming this July:
Matchpoint-Tennis Championships (New release on Steam, July 7)
Sword and Fairy Inn 2 (New release on Steam, July 8)
Loopmancer (New
North America Stories
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...
06/10/2026
The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...
06/10/2026
Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...
06/10/2026
The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...
06/10/2026
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology
AMSTERDAM September 30, 2026 - Cobalt Digital has ...
06/10/2026
Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt
Highlight...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Imaginary Forces Paints a Portrait of Conflict in War
Brie Clayton October 6, 2026
0 Comments
Director Ronnie Koff of Imaginary Forces (IF) transforms...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
06/10/2026
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI
Allen Bourgoyne October 5, 2026
0 Comments
Local AI is becoming more usef...
06/10/2026
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine
Brie Clayton October 5, 2026
0 Comments
Portraiture and archival footage bring pl...
06/10/2026
Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group
New York (October 6, 2026) - After more than a decade of transformative leadership a...
06/10/2026
Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost.
Open models give telcos the ability to t...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
URSA Cine 12K LF Captures Poste Italian's Anniversary Film
Brie Clayton October 4, 2026
0 Comments
Jacopo Mutti reveals the practical choices behi...
05/10/2026
Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping
Brie Clayton October 4, 2026
0 Comments
Made for Shows that Don't Have T...
05/10/2026
Telos Alliance Announces Telos Zephyr Connect SE Is Now Available
Search
Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...
05/10/2026
Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...
03/10/2026
The broadcaster's capability as an internal production house continues with ...
03/10/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
03/10/2026
Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...
03/10/2026
Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...
03/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...